Protection of images, videos and other brand assets is a blind spot for many organizations. They fail to see the risks associated with how they manage their collections, simply because they don’t understand their value. They are also unaware of how fundamental the assets are to an organization’s success. Once businesses understand the value of their digital asset collections and the risky way they are currently managed or, often, not managed, a Digital Asset Management solution becomes a high priority.
Understanding the value of your digital asset collection
At what point would you consider insuring an asset? $10,000? $100,000? $1,000,000? Most organizations have digital asset collections worth hundreds of thousands, and many have collections worth millions, yet surprisingly few understand the value of their collections. Why? As collections build and investment in brands accumulate, organizations lose track of the location and value of these assets. If there was a simple way to build a basic understanding of these assets, then businesses would immediately prioritize protocols around managing access and use. Lookatme™ has built a calculator to help you build an understanding of the investment you have made in your digital asset collection.
Understanding how digital assets are used in your organization
Has anyone in your organization created a report on the usage of your digital assets? If they had, then they would have been surprised by who is using these assets and which assets are underutilized. They would also see the potential to increase the return on this investment by creating better access and increasing usage.
Understanding the risk of how you currently manage your digital asset collection
Does your organisation have centralized storage and management of your digital asset collection, or are many assets stored randomly? Do you have control over the assets you have paid external providers to create, or have you left this in their hands? Do you have control over who is using your images, videos and brand assets through a centralized, auditable, secure solution? Do you have final approval over usage? Do you have a way of managing rights? Without having all of this in place, your brand is exposed and vulnerable to abuse (benign and otherwise) and litigation.
Taking charge of your digital asset collection
The first step in taking charge of your collection is to understand its financial value. You also need to understand what your current risk profile is, who uses your assets, how they are used and where. With this information, you are then in a position to decide which Digital Asset Management solution best fits your organizational needs.
…One last thought
If you can demonstrate that your Digital Asset Management solution can pay for itself through improved efficiency, then convincing your team of its value becomes simple. Lookatme™ have built a benefits calculator that provides you with a customized report that helps you build a greater understanding of the value of your images, videos and brand assets. It also provides you with information on how much your new Lookatme™ Digital Asset Management solution can save your organization from day one.
Try our DAM Benefit Calculator