‘Lookatme™ automated rights management handles the disbursement of royalties to contributing photographers’
The Australian Geographic – the award-winning quarterly journal of the Australian Geographic Society - boasts an extensive photographic archive of tens of thousands of quality images. There was a driving need to digitise the collection, to seek out long-term collection management solutions, and to explore commercialisation possibilities. Australian Geographic was in need of a strategy and supporting infrastructure that would secure a sustainable future for its business.
In implementing a solution for Australian Geographic, Lookatme™ oversaw:
- The selection, cataloguing and digitisation of the current archived collection of over 19,000 items – mainly from 35mm transparency format
- The development and provision of a Lookatme™ Online Image Gallery equipped with e-commerce.
The me™ solution for Australian Geographic has introduced:
- Convenient automated distribution and access of the collection to a range of client-users – including internal graphics staff, marketing staff and external reproduction agencies
- Retail functionality to facilitate the sale of colour prints to Australian Geographic members and the general public
- Automated rights management to handle the disbursement of royalties to contributing photographers
- A strategy to expand the services offered to a wider market providing for additional revenue streams