How your Digital Asset Management software can reduce risk

Understanding the value of your digital asset collection

At what point would you consider insuring an asset? $10,000? $100,000? $1,000,000? Most organisations have digital asset collections worth hundreds of thousands, and many have collections worth millions, yet surprisingly few understand the value of their collections. Why? As collections build and investment in brands accumulate, organisations lose track of the location and value of these assets. If there were a simple way to build a basic understanding of these assets, businesses would immediately prioritise protocols around managing access and use. Lookatme™ has built a calculator to help you build an understanding of the investment you have made in your digital asset collection.

Not just marketing

PR, IR, sales, internal communications, HR and countless other people in your organisation use images and videos to create narratives. Without a solution like Lookatme™, you have little understanding of what your people are doing right and what they’re doing wrong.

Understanding how digital assets are used in your organisation

Has anyone in your organisation created a report on the usage of your digital assets? If they had, they would have been surprised by who is using these assets and which ones are underutilised. They would also see the potential to increase the return on this investment by creating better access and increasing usage. Understanding the risk of how you currently manage your digital asset collection

Does your organisation have centralised storage and manage your digital asset collection, or are many assets stored randomly? Do you control the assets you have paid external providers to create, or have you left this in their hands? Do you control who is using your images, videos and brand assets through a centralised, auditable, secure solution? Do you have final approval over usage? Do you have a way of managing rights? Without having all of this in place, your brand is exposed and vulnerable to abuse (benign and otherwise) and litigation.

Who in your organisation uses digital assets?

Most organisations undervalue their image and video collections. They also underestimate how frequently those assets are used within an organisation. Lookatme™ has a DAM calculator that helps you understand the value of your collection to your organisation and people.

Taking charge of your digital asset collection

The first step in taking charge of your collection is understanding its financial value. You also need to understand your current risk profile, who uses your assets, how they are used, and where. With this information, you are then able to decide which Digital Asset Management solution best fits your organisational needs. …One last thought

If you can demonstrate that your Digital Asset Management solution can pay for itself through improved efficiency, convincing your team of its value becomes simple. Lookatme™ has built a DAM ROI calculator that provides you with a customised report to help you better understand the value of your images, videos, and brand assets. The report also includes information on how much your new Lookatme™ Digital Asset Management solution can save your organisation from day one.

Try our DAM ROI Calculator or book a free demo

Reduce risk

While losing or incorrectly using digital assets may not pose an existential risk, it creates economic risks. Lookatme™ helps reduce the risks associated with digital asset management through advanced access controls and customisable approval processes.

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