In today’s fast-paced digital landscape, advertising agencies are under constant pressure to deliver creative and impactful campaigns that stand out.

In today's digital age, photographers are producing an unprecedented volume of digital images for various types of projects from studio shoots to event photography.

Two popular solutions for digital asset management (DAM) are Lookatme™ and SharePoint. While SharePoint is widely used for a variety of collaborative purposes, Lookatme™ stands out as a specialised solution tailored for efficient DAM. In this article, we'll explore why Lookatme™ is often considered a superior choice for organisations looking to streamline their asset management processes.

The ability to efficiently retrieve relevant information has become paramount, and this is where metadata steps onto the stage. Metadata, often referred to as "data about data," holds the key to enhancing search functionality and improving user experiences. In this context, Lookatme™ emerges as a groundbreaking solution that not only appreciates the importance of metadata but also harnesses its potential to perfection, revolutionising client search results.

In today's fast-paced digital landscape, efficient management of digital assets has become paramount for businesses of all sizes. Digital Asset Management (DAM) systems stand at the forefront, orchestrating the organisation, storage, and distribution of digital assets with precision and efficacy.

In today's fast-paced digital landscape, businesses are generating an ever-increasing amount of digital content, including images, videos, documents, and other multimedia files. Handling these assets efficiently and effectively is crucial to maintaining a competitive edge. Enter the Digital Asset Management (DAM) system, a powerful tool that can revolutionise the way organisations manage, organise, and distribute their digital assets. Besides enhancing productivity and streamlining workflows, a well-implemented DAM system can also lead to significant cost savings. In this article, we will explore the various ways a DAM system can save your organisation money.

In today's digital age, organisations generate and accumulate a vast amount of digital assets such as images, videos, documents, and more. Managing these assets efficiently is crucial for enhancing productivity, collaboration, and brand consistency. Lookatme Digital Asset Management (DAM) emerges as the perfect fit for organisations seeking a comprehensive solution to streamline their asset management processes. In this article, we will explore the key reasons why Lookatme DAM stands out as the best choice for your organisation.

In today's fast-paced digital world, organisations are generating and consuming an ever-increasing volume of digital assets. These assets, such as images, videos, documents, and creative content, are valuable resources that contribute to a company's brand identity, marketing efforts, and overall success. To efficiently handle this wealth of digital content, organisations need an effective solution in the form of Digital Asset Management (DAM). In this insight, we will explore why DAM is crucial to modern organisations and the numerous benefits it offers.

The last few years' seismic social and business shifts have forced organizations to take stock. As with all paradigm-changing times, the upheaval has also created opportunities for renewal. We've learned the value and cost of retaining control of the narrative. Those who have remained in control of their narrative have succeeded — those who have not, failed. Every public and privately owned and controlled organization should now understand they need to focus more on staying connected to those who determine their success.

For over a decade, Lookatme™ has set the benchmark for Digital Asset Management solutions worldwide, with industry-leading features and user acceptance. Many governments, private, public and non-profit organisations prefer Lookatme™. It's also why Lookatme™ has one of the highest retention rates of any solution in its space.

Local councils in Australia play an important role in managing various economic, social and environmental services, which all require different types of digital assets for marketing, recordkeeping, education, and other purposes.

Many digital asset management solutions promote that they are multilingual but what they consider to be multilingual is a poor substitute for the capabilities of Lookatme™.

Lookatme™ is fully multilingual. You would expect nothing less from one of the world’s most advanced Digital Asset Management solutions.

Lookatme™ is a Digital Asset Management solution that loves cultural diversity. Lookatme™ allows end-users to select language, provides localised notifications and supports multilingual metadata. Chinese and Japanese interfaces are available, and all languages with UTF8 characters sets (including Korean and Thai) are supported. Lookatme™ also allows Metadata (multilingual or English) to be bulk-edited online or downloaded and edited offline.

How often have you been in a presentation, fanned through a document produced in Word and realized that the image used is either the wrong image or out of date?

Most concerning is that you didn't produce the document. Still, you're the one in the organization responsible for maintaining the corporate or brand identity, and image control is part of that responsibility.

It takes a special kind of person to staff a help desk. It takes a person with a generous and helpful nature and a person who loves nothing more than helping people. Then why are our help desk people so unloved? They fit the bill; they’re helpful; they have generous spirits and love nothing more than to help.

In the world of Digital Asset Management solutions, Lookatme™ is smart. We’re talking Einstein smart. When you load your images into Lookatme™, you load your largest files. For photos, they can be high res. For video, they can even be in Raw format. Once you’ve loaded your images, Lookatme™ creates multiple derivatives automatically.

What does that mean? It means that Lookatme™ keeps your original high res files but also creates and reformats files that are perfect for other uses, such as images and videos formatted for social media channels.

With Lookatme™, you no longer need to spend the time reformating images and videos or pay others to do it manually.

Australian councils collect countless images and videos on numerous devices. What happens if a machine fails? How do the right people access those files? Who’s in charge of the security for those images? Are these images properly catalogued and curated? Your council can have one of the world’s most advanced and secure cloud-based Digital Asset Management solutions for as little as $490 per month.

Lookatme™ is a patently better Digital Asset Management solution. Please don't take our word for it; take the word of the US Patent Office, which recently awarded a patent that recognizes the unique Cloud Computing Client Storage design of the Lookatme™ Digital Asset Management solution.

In today's digital age, brands rely on a variety of digital assets – such as websites, videos, and PDFs – to enhance their online presence. However, the management of these critical assets is often overlooked.

With XL.Today™, Lookatme™ demonstrated exactly how transformative and advanced Digital Asset Management solutions could be.

XL.Today™, extends the capability of your Lookatme™ DAM to power your digital marketing capabilities. Now you can select 'campaign' within your Lookatme™ DAM. Your approved images are automatically available for campaigns in what is possibly the most intuitive and streamlined five-channel digital marketing platform.

Imagine you want to send a personalised email and SMS campaigns. Then add a Facebook, Twitter, and Instagram post within a few short minutes. Imagine running multiple campaigns with similar content to different target audiences and comparing results visually. This is the power of Lookatme™ with XL.Today™.

Great people are hard to find, yet organisations squander so much of their people's time on repetitive tasks around the image and digital asset management. Organisations are happy to invest in technology that streamlines accounting and other business workflows, but they often forget about the time that their teams spend accessing and managing visual collateral. The hidden cost of searching for and managing the correct usage of visual assets is mind-boggling.

With most social media channels recommending multiple posts each day and most posts being driven by images and video, managing these assets is a high priority for most organizations. The best way to manage the visual assets used on social media is with a Digital Asset Management solution, such as Lookatme™.

Understanding when your organisation needs a Digital Asset Management system can be a simple calculation of how much time can be saved or how much risk you can mitigate. Unfortunately, most organisations don't track activity and efficiency with image, video, brand and other digital assets. If they did, they would be astonished at how inefficient their management is over such assets.

In the absence of such information, we suggest using the following questions to help you understand the value of a Digital Asset Management system for your organisation.

Many organisations rely on popular solutions like Dropbox, Box, or Azure to store, manage and share basic files. However, these often fall short when it comes to managing critical digital assets.

Whether you’re involved in creating a website, a catalogue, a presentation document, a video or any project that includes digital assets, you will need buy-in and approval from other team members. Without it, mistakes will happen, your team will miss opportunities, and egos will be bruised. Teambox™ solves these issues, streamlining the process and removing ambiguity.

Adobe Creative Cloud is the 'go-to' for content creators. Adobe Creative Cloud is preferred for most content creators with Photoshop, Illustrator, InDesign, and countless other solutions. Now you can use Lookatme™ to capture the content you create in Adobe Creative Cloud, ensuring that everyone works from the latest, most up-to-date files every time.

The good news is you're not alone. The bad news is you're not alone. The reality is the most inefficient part of most Marketing teams is the time they spend searching for images.

Research indicates that the right Digital Asset Management solution (or 'DAM') can reduce the time to manage images in campaigns by 85%. The right DAM will make your life easier, increase the value of your existing digital assets, and improve the management of projects and teams. Here's how.

If you're looking for a DAM cost calculator, you're probably only seeing half the picture. You need a DAM ROI calculator, which helps you determine which Digital Asset Management solution best fits your current and future needs.

Protection of images, videos and other brand assets is a blind spot for many organisations. They fail to see the risks associated with managing their collections simply because they don’t understand their value. They are also unaware of how fundamental the assets are to an organisation’s success. Once businesses understand the importance of their digital asset collections and the risky way they are currently managed or, often, not managed, a Digital Asset Management solution becomes a high priority.

Due to an increased demand for visual content on digital channels, stock photography has grown in popularity. It has become common for brands to use stock photography on their websites, social media, presentations and other communications and marketing collateral. Yet most brands don't have a management strategy for their stock photography…, and that's a significant concern.

Not all crises can be predicted. Some we see coming from the distance, and others come out of the blue. Some are of our own making; others are beyond our control. Innovative brands invest over the long term to build brand equity and draw down on it in a crisis. Even more innovative brands have digital asset management solutions to allow them to control their narrative, no matter what the emergency. Here are just a few reasons why you need to do it today if you haven't set up a digital asset management solution for your organization, business or brand.

COVID-19 has impacted every business and organization around the globe. It has highlighted the inherent risks in traditional organizational models, especially in remote access. And it has made us all think creatively about how to adapt to a new business environment and continue building brand profiles despite the constraints.

Where are your images and brand assets today? Are they in Dropbox, OneDrive, or SharePoint? Are they on a computer hard drive, tablet, or smartphone?
Have you assumed that your external content creators, photographers, videographers, advertising, or PR agencies are backing up and securing these assets?
Can you quickly find and repurpose these assets from wherever they are? How confident are you that your external providers have secured your assets or will still be in business in three months?

As digital assets play pivotal roles in communication, collaboration, and client delivery. According to research, successful professional services and consulting companies allocate 7.5% of their revenue to marketing, with half of the spending focused on online marketing and 25% on content creation.

Opinions in the Financial Services & Insurance sector are polarised. You are either in the camp that Fintech solutions are the future, or you believe they represent an existential threat. Many think that the technology, mobility, and convenience of these solutions make them such a threat. That would be a mistake. What separates FinTech companies from more traditional Financial services & Insurance businesses is their focus on marketing and communication.

Marketing methods for healthcare services need to be updated to meet online challenges - especially COVID-related upheaval. Consumers are increasingly engaged in online research on ailments, symptoms, medication and healthcare providers. This thirst for accurate and credible information is an opportunity for providers to engage in broader conversations with patients and consumers about community and healthcare choices. The question is, what is the most effective way to do so?

There is a greater need and more significant opportunity for Local Governments to engage with ratepayers, residents, community groups, the media and other stakeholders. COVID-19 and extreme weather events are just two examples where your constituents and other stakeholders urgently seek information, but that is just the beginning.

2020 has been, without doubt, the most challenging and transformative year for retailers around the world. Before 2020, retail and consumer sectors were struggling to keep up with changes in consumer behaviour, which included online comparison shopping and the influence of social media. COVID-19 forced many to track their move online, creating a high demand for digital assets such as images and videos.

Tourism worldwide has suffered as much from the global pandemic as any other sector. Many countries have blocked access to international tourists. Other areas have experienced complete lockdowns. The only good news is that most tourist destinations are reopening. There is already increased competition and demand for tourism content in preparation for this.

Given that there is such demand, you must ask, 'What is the best way to manage content creation, usage, repurposing, and delivery? When access is limited, how do tourism groups and destinations create new and repurpose existing content? For many successful tourism groups and operators around the globe, they have already made a choice, and that choice is Lookatme™.

Video content has become so much of our lives that more than 66% of people worldwide now say it is their number one source of information. This fact is further supported by research that shows the average person views nearly seven hours of video each week. With such a demand for content and other research indicating 93% of businesses gain new customers from branded video, it's easy to see why video management is a growing concern for brands and organizations.

Whether you're a high-profile airline, a transport authority or a private road transport company, you have a story to tell. More and more, you will tell this story online through images and video. You also need to tell your story at conferences, events, presentations and pitches. How you manage your collection of images, videos and brand assets will determine whether you can tell your story well and cost-effectively.

If you are in the Utilities sector, you know the importance of your brand to customer and stakeholder engagement. You need to efficiently and securely manage your brand collateral - images, video, and logos.

If you are in the performing arts space, you understand the value of a dollar, and you've learnt to do more with less. You know the importance of word of mouth and social media in amplifying your message, driving engagement, sponsorship and ticket sales. You also understand that you are the custodian of your organization's history. These truths have led you to the point where you are seeking a solution to manage all the images, videos and brand assets essential to your success.

Galleries, Libraries, Archives and Museums are facing the same digital transformation and COVID challenges as other government and private organisations around the globe. They need to answer the question, 'do we place digital services at our core or continue to view them as a peripheral function?'. From a user and relevance perspective, this is no longer a question; online and digital access to collections and content is essential.

NSW's transport system did not spring up overnight. It was a journey with twists, turns, tracks, tunnels, and open roads as far as the eye could see. It has been the work of visionaries, cooperation, brilliant engineers, social connection and, ultimately, the labour of those who made it all possible. It's a story best told in images, video, and audio records. It's a narrative that the Transport for NSW Historical Archive now allows storytellers to explain with the help of Lookatme™.

You need more than a storehouse for your digital assets; you need an online solution that makes it practical and even enjoyable for your people to access the right digital assets, at the right time, in the right place. That’s the promise of Lookatme™.