Create a ‘Single source of truth’ for all your digital assets

Create a ‘Single source of truth’ for all your digital assets


Through their eyes Getty Images/iStockphoto

The most compelling way to communicate to all ratepayers, no matter age or ethnicity, is with visual content. Lookatme™ ensures the right content is available to the right people, with the correct descriptions and attribution.

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Like most Australian councils, you probably have digital assets spread across individual workstations, mobile devices and software solutions that were not purpose-built for digital asset management. The reality is if you can’t place your hands on a digital asset when you need it, it’s not a digital asset; it’s just something taking up valuable space.


More choice Getty Images/iStockphoto

A Lookatme™ DAM makes serving up your images and videos the way your team and authorised users want them.

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Why do you need a digital asset management solution?

The file you needed five minutes ago is impossible to find because multiple users on multiple computers and devices create various versions of thousands and even millions of files. None of which were named or sorted as accurately as possible.

Uploading your file to a Digital Asset Management solution creates a ‘single source of truth.’ Now everyone in your team, head office, suppliers, and clients worldwide are all using the same file and the latest version. All while maintaining strict privilege rights, so only those who need the file have access.

 A DAM solution keeps an accurate and complete set of metadata for every file to increase the accuracy, speed and ease of finding files. Only when a file is conveniently accessible does it become an asset of true value to your organisation.


Through their eyes Getty Images/iStockphoto

The most compelling way to communicate to all ratepayers, no matter age or ethnicity, is with visual content. Lookatme™ ensures the right content is available to the right people, with the correct descriptions and attribution.

#council #community #city #local #localgov #publicservice #localnews #lookatme

Communication with ratepayers

Every brochure or flyer you create to communicate with ratepayers consists of multiple components. The Lookatme™ digital asset management solution allows you to do much more than catalogue and store those files. Lookatme™ enables you to manage the development of these assets by providing controlled, appropriate access to content developers, such as advertising agencies, design studios, photographers, videographers and PR agencies, printers, newspapers, radio stations, and other digital media.

Lookatme™ even provides you with the ability to provide approved access to special interest groups, local schools and any other stakeholders who need or want access to the digital assets accrued and managed by your council.

Powerful workflows

Lookatme™ is a mature, robust solution used by Australian government departments and institutions for over a decade. That experience has helped Lookatme™ develop a set of standardised role-based, intuitive workflows for approval and cataloguing, which allows your team to start benefiting from your new council-branded digital asset management solution from day one.

Advanced functionality

Imagine a team member is tasked with recording a local event. With Lookatme™, they use their phone to take images and upload them directly into your digital asset management solution for cataloguing at a later date. When convenient, they can then catalogue these images or videos and make them available to interested stakeholders once they receive the appropriate approvals.

If you are the administrator, you might want to receive an alert that these images are ready to be published, and through your smartphone, you can view and approve these images before publication. You don’t have to wait to get back to the office or have any direct contact with the person who produced the images.


Experiential branding Getty Images/iStockphoto

Your council’s brand is more than your logo. Images and video capture the essence of your brand and need the protection provided by Lookatme™.

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Protecting your council brand

Protecting your council brand from without is often easier than protecting from within. You probably have many enthusiastic people using your brand and collateral on various documents and publications. The challenge for you is maintaining control of what brand collateral they use and how they use it. With Lookatme™, you can centrally manage this process by ensuring that all brand collateral resides in one place. You can also ensure that all collateral produced for internal and public consumption follows the appropriate guidelines and, if necessary, receives your approval before release.

 Lookatme™ helps you avoid many common mistakes made by overenthusiastic, well-meaning team members. Lookatme™ allows you to send out the latest versions of branding and automatically update documents with the latest branding and guidelines. Lookatme™ even enables you to attach guidelines for the use of images, such as approvals by multiple parties for use and timeframes for usage. These features are particularly valuable when dealing with a culturally sensitive subject matter or images and videos with limited usage rights.

Never lose critical digital assets again

With the average smartphone image at over 2 megabytes (MB) and growing, and the average DSLR image at around 20MB, it takes little time for the average hard drive to fill. To give you a point of comparison, the average smartphone image is as big as 15 PDF documents, and the average DSLR image is as big as 50 average Word documents. When you consider how many images your people have already collected over the past few years, you understand the challenge and risks associated with not having a centralised, secure repository for your council’s digital assets. What’s more, an advanced solution such as Lookatme™ can continue to expand in keeping with your demands and the role of new technologies.


Simple, smart, safe Getty Images/iStockphoto

Capture and curate your collection in the cloud, allowing improved, authorised access at a moment’s notice.

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The reluctant archivist

Somewhere along the line, your role expanded to become an archivist for your council’s digital assets. It may not be a role you have sought, but the responsibility for this task now resides with you. 

Before the digital revolution, organisations retained images in either prints or negatives. Organisations filed documents in boxes and then archived them. This process was aided by the fact that professional photographers created many of these images and were limited by how many photos they could take and how many films they carried. Councils often had the resources to employ people with the sole task of managing this process, and thanks to that commitment, we have a portal into important events of the past and how life was.

 If you compare that with today, everyone in your organisation carries a camera 24/7. They are all photographers with a capacity to take thousands of images. It would help if you could filter, tag and store those images so they can be accessed when needed. Equally important, you also have the responsibility of archiving them for future generations. That is why you need a Lookatme™ digital asset management solution.

100% Australian owned

When it appears less and less of what we use daily is locally produced, there is still great value in dealing with a 100% Australian designed and owned digital asset management solution.

In addition to many of the world’s governments and cultural institutions considering Lookatme™ to be the global benchmark for digital asset management, the development company is headquartered in Australia, and a local team supports the solution.


Make a start today Getty Images/iStockphoto

The Lookatme™ team can help onboard your team and have them collecting, curating, and creating in just a few weeks.

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Have your solution in place in a matter of days

The longer you delay implementing a Lookatme™ digital asset management solution, the greater the chance of exposing your council to a potential PR disaster. The possibilities are that someone in your organisation right now, without knowing, is doing something to undermine your council’s brand. It could be as simple as the incorrect use of a logo, or it could be something with much greater consequence. Until you put the management capacity of a Lookatme™ digital asset management solution in place, you will never have complete control of the situation. Implementing your brand asset management solution is surprisingly fast and cost-effective and just as fast to get your people up to speed with the correct protocols.

Some software solutions make sense

To give you some idea of how simple Lookatme™ is to use, there are more than 20 million transactions on Lookatme™ digital asset management solutions each year and fewer than 200 end-user help desk enquiries about using Lookatme™.

 It’s fast and cost-effective to implement. Your people will learn to love it in a matter of minutes. Your council can begin to protect and manage all of its digital assets professionally in weeks.

All you need to do is contact us today.