Digital Asset Management for Professional Services businesses

Digital Asset Management for Professional Services businesses


It’s like when…. Getty Images/iStockphoto

Visual metaphors are increasingly used to capture attention and explain complex ideas. Lookatme™ Digital Asset Management solution allows your business to embrace this communication paradigm to breathe life into your communication strategies.

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As digital assets play pivotal roles in communication, collaboration, and client delivery. According to research, successful professional services and consulting companies allocate 7.5% of their revenue to marketing, with half of the spending focused on online marketing and 25% on content creation.


Everyone, all the time Getty Images/iStockphoto

Business increasingly depends on visual content communication. From graphical content to images and videos designed to elicit an emotional response, visual storytelling is the shorthand required to communicate in a world where attention spans are limited.

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A “Single Source of Truth” for All Your Digital Assets

Although organisations usually use a centralised file management system, many of them may not be utilising a system that is optimally equipped to handle the unique demands of digital assets such as images, videos, and brand assets, resorting instead to a generic content management system.

The intricate management and versioning of these assets require the specialised capabilities offered only by a cloud digital asset management solution. The process begins with collecting and curating these digital assets in a secure, cloud-based location. This step alone helps you understand the potential of your collection – by taking control of these assets away from content providers, you can have complete control over them.

For instance, a design agency that centralises its image, video, and brand assets using a cloud-based digital asset management solution, ensuring they have complete oversight and governance over assets, streamlining workflow and maintaining brand consistency across projects. 

Control Over Your Marketing and Digital Asset Investment

Once you understand your collection, you have a greater chance of reducing duplication of assets and ensuring future investments go where they are needed. Rather than pay for another shoot or buy more stock images, you may find you already have those assets in your collection. 

You can also expand the usage of approved assets by role or other criteria, thereby increasing the return on your investment. You can even do the inverse – limit who has access and how they can use these assets. This is an effective risk mitigation tool, ensuring that you do not breach copyright or mismanage sensitive content.

For example, an advertising agency employs a DAM solution to manage marketing assets, avoiding duplication and optimising investments. By expanding approved asset usage and restricting unauthorised access, they mitigate risks and maximise their ROI efficiently.


The power of Lookatme™ Getty Images/iStockphoto

Lookatme™ is designed to support those in the creative space. It’s also designed to empower those less comfortable with this form of communication. Intuitive discovery features are why people love Lookatme™.

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Better, Faster, More Intelligent, More Intuitive Discovery

Technology works best when it feels natural. Unlike a document with a particular purpose, your team can use digital assets countless times for many different purposes. For this reason, intuitive and visual discovery – something that is lacking in most file storage systems – is critical.

This is where DAM solutions like Lookatme™ excel. Using AI tagging, metadata and visual discovery, asset re-usage and repurposing increase exponentially. With incredible speed and accuracy, you can now empower anyone on your team with your digital asset library, designed to work the way you and your people like.

Other Functions of DAM Software

Have you or a team member been working on a project only to find out that an important image or video is in the wrong format? Have you used the wrong image in an important document because the title did not have enough of a description? Has someone used an unauthorised or outdated logo or brand asset that has caused great embarrassment or loss?

A secure cloud-based DAM solution protects against all these risks. For example, a marketing team manages to prevent the inadvertent inclusion of outdated logos in a high-profile client presentation, safeguarding the firm's reputation and ensuring brand consistency using DAM software.

“Is an Organisation of Our Size Suited to Having a DAM Solution?”

There is a tipping point when DAM becomes an essential piece of business software, and that tipping point is about 800 digital assets. That may seem like a lot, but once you start collecting all your logos and brand assets, every image and video used throughout your organisation, every stock image, illustration, ad and countless other marketing assets, most organisations find they are well past that threshold.

Upon reaching the 800-asset mark, growing organisations that implement a DAM solution to streamline access to their expanding library of branding materials and marketing assets enhance collaboration and ensure brand consistency across all departments and external partners.


Recycle, repurpose, reuse Getty Images/iStockphoto

Not just an eco-maxim, 'recycle, repurpose and reuse' also applies to images and videos. Lookatme™ empowers your people to be creative with communications, delivering more compelling content by recycling existing digital assets.

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ROI on Your DAM Investment With Lookatme™

As the digital landscape continues to evolve, investing in robust DAM infrastructure remains a strategic imperative for staying ahead of the curve in the competitive professional services industry. By leveraging a Lookatme™ cloud-based digital asset management software effectively, businesses can unlock the full potential of their digital assets, empower their teams to collaborate more efficiently and deliver exceptional value to clients.

Lookatme™ DAM software will cost you the equivalent of a few chargeable hours per month – a small price to pay for the peace of mind it can deliver and is nothing compared to the time and resources saved. So, take your first step towards making a strategic investment by clicking the button below to book a free online demo with one of our experts and discover how you can optimise your digital asset management.


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