Calculate your DAM ROI
Calculate your DAM ROI
Cost
vs. benefit
Why you don’t want to go without Getty Images/iStockphoto
Increasingly, visual narratives touch every part of your organisation. If you’re only looking through the prism of an individual department, then you may not fully understand the role of images, videos, and brand assets within your organization. The Lookatme™ benefits calculator will give you a more comprehensive understanding of how all your people use these assets and the potential and immediate benefits of a Lookatme™ Digital Asset Management solution.
#digitalasset #calculator #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatmeIf you're looking for a DAM cost calculator, you're probably only seeing half the picture. You need a DAM ROI calculator, which helps you determine which Digital Asset Management solution best fits your current and future needs.
How do your people want the images served? Getty Images/iStockphoto
Centralized control is best regarding image, video, and brand asset use in your organization. Why? Because visual storytelling and narratives are increasingly the most effective techniques for your teams. From marketing to PR, IR, sales, internal communications, reputation management, and visual communications rules.
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How do I know what the right DAM is for my organization?
The best DAMs (or Digital Asset Management solutions) bring discipline and control to brand and image asset management. The right solution will fit your organization, your people and your culture. It will also mitigate risk and add value to your digital asset library. More importantly, it will ensure it's effortless for the right people to access the digital assets they need to complete tasks or communicate key marketing messages.
Why is a DAM better than Dropbox or a file management solution?
Images, videos, brand assets, PDFs and other digital assets proliferate. Controlling who uses these files and how they are accessed is just the beginning. A good DAM can also help manage version control and copyright. A professional-grade DAM like Lookatme™ also includes search functions using AI and automatic generation of derivatives (files formatted for specific channel usage). The range of search options available within Lookatme™ makes it simple to search for assets, even if you don't know their names. Visual searches and collaboration features such as Teambox complete the management circle and transform your digital asset collection into one of your organization's most valued assets.
Managing visual content is like other assets Getty Images/iStockphoto
Images, video, and brand assets are investments like other assets. As such, they need to generate revenue and value. One way to increase the value of your investment in digital assets is through increased, accurate and appropriate use. That’s where Lookatme™ enters the picture. It is also where Lookatme™ reports on individual use, group, and big data reports help you realize your ROI.
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Build a business report on your digital asset collection
Lookatme™ wants to help you understand the value of your digital asset collection and the risks associated with how you currently manage that collection and the potential cost savings to your organization.
Our DAM ROI calculator will produce a comprehensive report specifically for your organization. You'll find it's an invaluable resource for helping you and your team make the right choice when choosing a Digital Asset Management solution.