Digital asset management for retail and consumer businesses

Digital asset management for retail and consumer businesses

power of
visual storytelling

Destination shopping Getty Images/iStockphoto

Lookatme™ allows you to create a single source of truth for digital assets, removing the need for your people to shop around for the right images and videos.

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2020 has been, without doubt, the most challenging and transformative year for retailers around the world. Before 2020, retail and consumer sectors were struggling to keep up with changes in consumer behaviour, which included online comparison shopping and the influence of social media. COVID-19 forced many to track their move online, creating a high demand for digital assets such as images and videos.


The right direction Getty Images/iStockphoto

Retail and consumer-facing businesses work more efficiently with a Lookatme™ Digital Asset Management solution. Lookatme™ provides control over the entire creative process, from image creation to final usage.

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The potential costs of not correctly managing your content

In some markets, as many as 1 in 6 small businesses will close in 2020. Many are content creators-designers, photographers, videographers, and ad and PR agencies. If you made the mistake of not managing the assets created by these providers or keeping copies of the content you had entrusted to them, you might have already lost those assets. The full impact of the fallout of these losses may not be known for years. If you made a wise investment in a cloud-based, centrally managed Digital Asset Management solution, you probably avoided this disaster's worst.

How Digital Asset Management helps you maximize the value of your marketing assets

If you were to follow the recommended posts for Facebook, Instagram, and Twitter, you need to create 600 posts per month. Even if you intend to make 100 posts across all your social channels each month, you'll need a lot of visual content. 

A Digital Asset Management solution helps you see what images and videos you have in seconds with visual and metadata-based searches. Once you know what assets you have, you can quickly choose and repurpose content to use multiple times across your social channels. If you're like the most innovative retailers, you will repurpose your content five times or more, increasing the value of these assets and reducing your marketing cost.


Faster response times Getty Images/iStockphoto

Lookatme™ improves project response times by managing access control, usage rights, version control and derivatives. Reporting also builds insights into which assets are used more frequently and by whom.

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How Digital Asset Management helps you increase the frequency and reach of your marketing

Research shows consumers are happy to receive as many as ten emails per month off-season and daily emails for event-based consumer offers, if they target their needs or interests. Your Digital Asset Management (or 'DAM') allows you to centralize management and control of your images, videos, and brand assets, making it much easier to coordinate with content creators and team members to create effective and targeted campaigns. Your DAM allows you to easily streamline the creation and repurpose hundreds of assets and campaigns for peak and off-peak times. It's the secret to increasing engagement with existing and potential customers.

How Digital Asset Management helps with marketing resource allocation

Once you have all your digital assets in your Digital Asset Management solution, it's easy to evaluate what you have and what you need. Only invest in shoots or content creation when you need them. Repurpose content or store images and videos supplied by brands you represent in your DAM. Maximize the value of the assets you access and increase the frequency and reach of your marketing and increase revenue across the board.

Understanding your existing digital asset investment and risks

Many retailers and consumers have little understanding of the value of the marketing assets they have accumulated, how they are used (or not used), and those who use them. Even less understand how risky their current digital asset management practices are to their businesses. To help you build a clearer picture and determine if a Digital Asset Management software solution is a wise choice for your business, Lookatme™ has created the world's most advanced Digital Asset Management ROI calculator. It's free and very informative. Click on the link below to create a comprehensive report that will help you decide.

DAM ROI calculator


> The importance of digital asset management today

> The value of digital asset management in a time of crisis