Online Newsroom with Digital Asset Management
Online Newsroom with Digital Asset Management
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Not all news is new Getty Images/iStockphoto
Breaking news is only one part of the news cycle. Journalists spend much time looking online for new or interesting takes on old stories. Lookatmedia™ online newsrooms make your newsworthy stories discoverable to a broader and more diverse group of journalists.
#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmediaOver the past few years, seismic shifts in the way organisations operate have reinforced a hard truth: staying in control of your narrative is essential. Organisations that manage their stories well emerge stronger. Those that do not risk becoming bystanders to their own brand. One of the most effective ways to strengthen control and increase exposure is through a newsroom integrated with your Digital Asset Management solution.
The many arms of media organisations Getty Images/iStockphoto
Media groups have many arms; broadcast, print, digital and social to reach wider audiences. All of the channels demand visual content. Your Lookatmedia™ newsroom makes it practical to provide journalists with a choice of stories and supporting visual content to illustrate your stories.
#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia
Why it works
Journalists need more than just access to images. They are searching for stories, context, and assets they can use immediately. An integrated newsroom provides all of this in one place—publish-ready stories, copyright-cleared high-resolution images, videos, and metadata—all available 24/7. With fewer production resources available in many media organisations, journalists actively seek content that is ready for use.
By providing a newsroom that delivers curated, on-message content with just a few clicks, you make it easier for journalists to cover your brand—and more likely that they will. The newsroom becomes a launchpad for earned media, creating exposure that is more credible and cost-effective than paid advertising.
Inspiration, control and insight
Your newsroom is more than a content library. It is a communications platform that tells your story on your terms, while inspiring journalists with ideas, angles, and visuals they can take to publication. Each download is tracked, providing insights into engagement and asset performance, helping you refine your media strategy and content mix.
Breaking news Lookatmedia™
The media landscape has, and continues, to change dramatically. Yet most online newsrooms work the same way that they did five years ago. Lookatmedia™ is the latest generation newsroom, built from the ground up to work in a more diverse media landscape, with 24/7 deadlines.
#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia
Always open for media business
Media professionals operate around the clock. Whether they are writing about must-visit destinations, breakthrough innovations, or industry trends, they expect immediate access to publishable material. With a newsroom integrated with Lookatme DAM, your assets are available exactly when needed—no delays, no gatekeepers.
Online newsroom + Digital Asset Management
Online newsrooms have been used by leading organisations for decades. What’s new is the transformation that occurs when a newsroom is fully integrated with a modern Digital Asset Management solution. This combination turns your newsroom from a passive resource into an active productivity tool—one that empowers journalists, elevates your brand, and drives measurable results.
If you are already using a DAM to distribute content to media, the next logical step is to integrate a newsroom and achieve 50% more. The uplift is real. The impact is proven. The opportunity is ready.
Why the images you select won't pass muster Getty Images/iStockphoto
At its core, Lookatmedia™ has an enterprise-level Digital Asset Management (DAM) solution. Why is this important? Journalists need both stories and images and videos to illustrate that content. Lookatmedia™ allows them to discover your stories that inspire them to create their own. Your Lookatmedia™ DAM is how they find the exact compliant images and videos they need to illustrate these stories. In short, journalists expect more choice in pictures and video, and Lookatmedia™ delivers.
#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia
What's a Digital Asset Management solution?
As the name suggests, a Digital Asset Management solution is a solution to manage digital assets, like images, videos, audio and brand assets. Think of it as a stock image library, but all assets are yours. When you integrate a Digital Asset Management solution with an online newsroom, you create an environment where your team can create content and push it to media groups and journalists. Journalists can then use those assets to develop their content or search your library for just the right image or video to tell their story.
It's all about what journalists need Getty Images/iStockphoto
Your business website is uniquely unsuited to attracting more media coverage. So is the news page you have on your website. Journalists are professional communicators and sceptics. It’s if you have a specialised online newsroom solution like Lookatmedia™ to connect and build productive relationships with journalists and media representatives.
#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia
Who uses Lookatmedia™ online newsroom with Digital Asset Management?
There's a widely held belief that free media exposure is worth three times the same paid media exposure. Free media exposure also adds credibility to your story because the content is available through credible sources. In short, amplifying your story through free media is incredibly valuable. This is why any brand serious about finding more cost-effective ways to improve their brand profile and recognition would use the Lookatmedia™ online newsroom with Digital Asset Management. It's also why some of the most recognizable tourism brands globally have been the first to take advantage of this new technology, with stunning results.