Tourism around the world has suffered as much from the global pandemic as any other sector. Many countries have blocked access to international tourists. Other areas have experienced complete lockdowns. The only good news is that most tourist destinations are expected to reopen within the next 12 months. In preparation for this, there is already increased competition and demand for tourism content.
Given that there is such demand, then the question must be asked 'what the best way to manage the creation, usage, repurposing, and delivery of content is? How do tourism groups and destinations create new and repurpose existing content, when access is limited? For many successful tourism groups and operators around the globe, they have already made a choice, and that choice is Lookatme™.
Why tourism brands around the world choose Lookatme™
More tourism brands and operators choose Lookatme™ Digital Asset Management (DAM) solutions because it's the perfect fit. To start with, Lookatme™ provides flexible access control while maintaining security, which is a key challenge for the sector. Tourism brands like Tourism Australia, Virgin Australia, and destinations like Fiji, Okinawa and countless other tourism operators depend on Lookatme™ to deliver their images, video and brand assets to the right people at the right times and in the right way.
Lookatme™ allows you to tailor access and discover experiences. Whether it's an internal project manager, a content creator, a journalist or any other group, Lookatme™ provides you with complete control over who can see and access content. Lookatme™ allows you to go even further with workflow options to share and approve content, as well as content usage reporting.
Lookatme™ provides you with a secure cloud-based solution, ensuring you can protect and continue to add value to your image, video, audio and brand asset collection. Your Lookatme™ DAM includes features like built-in redundancy, automatic derivatives and secure video streaming to ensure the protection of your original content while allowing content to reach as many people as you desire.
Your Lookatme™ DAM features solutions like Teambox™. Teambox™ is a collaboration tool that allows teams to make and approve content selection for projects quickly. It removes the need for email transfers and Dropbox, ensuring content remains confidential and secure.
Lookatme™ also makes it easy to coordinate creation and repurposing of content with internal teams and external content providers, by providing role-based access and a safe, 'single source of truth' for all of your raw and completed images, videos, audio files and brand assets.
Your goal is to ensure that each piece of content you have created or commissioned is used as often as possible. Your challenge is to make sure that it is used correctly. That requires you to manage copyright. It also requires that you keep the fidelity of your original content while generating versions for different applications and different channels. From copyright management and automatic creation of derivatives to built-in redundancies and streaming options, Lookatme™ allows you to manage every aspect of content repurposing and delivery.
As a tourism brand, you want the media to help you reach as many people as possible. To do this, you need a solution that makes it easy for journalists and media groups to discover and access your digital assets. With Lookatme™, you can tailor discovery experiences based on role, ensuring that the right people have access to the right content. Whether it's an internal team, a silo within your organisation, the media or a community stakeholder, you have the choice of building role-based discovery, access and user experiences.
Lookatme™ can even take your media experience to the next level by delivering a customised media center that allows you to create content to inspire journalists. Your custom media center will enable journalists and media groups to sign up and download content in formats that are suited to their needs. It's a great way to support journalists and build enduring media relationships.
Images and brand assets
As a tourism brand, much of your value can be measured by brand recognition and brand integrity. Managing that process is one of the key functions of your Lookatme™ DAM. Ensuring that the right assets are used in the right way, with the proper attribution and descriptions is a key function of Lookatme™.
Lookatme™ allows you to keep existing metadata, or add new or bulk edit metadata, making it the ideal workflow and content management tool. Lookatme™ works as well for image and brand asset collections that are measured in thousands, tens or hundreds of thousands.
The demand for video content for the tourism sector continues to increase exponentially. So does the need for high resolution streamlining content. Lookatme™ uses video transcoding and streaming solutions that make it simple for your video content to reach a wider audience. Lookatme™ also makes it simple to understand how and who is consuming your video content with actionable dashboards and reports. No matter how large or what stage of production, Lookatme™ allows you to bring all of your video content into one secure and manageable collection, then deliver it where and when it is needed.
No matter what the circumstances, the tourism sector must project a vision of a more carefree existence: a time and a place where positive experiences create unforgettable memories. The need for such a vision has never been greater. Lookatme™ can help you build and maintain that vision, in the most efficient, effective and professional way possible.