If you are in the performing arts space, you understand the value of a dollar, and you've learnt to do more with less. You know the importance of word of mouth and social media in amplifying your message, driving engagement, sponsorship and ticket sales. You also understand that you are the custodian of your organization's history. These truths have led you to the point where you are seeking a solution to manage all of the images, videos and brand assets that are essential to your success.
The right DAM for the performing arts space
The best way to manage and maximize your digital assets' value is not with a file management solution; it's with a Digital Asset Management solution (or 'DAM'). A digital asset management solution allows you to discover and share your digital assets at a moment's notice. It enables you to manage who has access and to what content. It will enable approved users to explore and discover content that energizes your online profile and engagement with the media. It's how you squeeze more value out of every dollar you've invested in creating the very content that creates enthusiasm around your events and raises awareness.
More from less
Every shoot you undertake, every video you create generates a wealth of content. You have so many images and video that can be repurposed to driving social media posts, or content that can deliver free media exposure. By centralizing storage and management of all your images and video in a cloud-based DAM, rather than folders on various desktops or servers, you can generate or repurpose more content for less. You can even allow outside collaborators or media contacts to find and download assets easily - all under your control.
Managing your legacy
You are the custodian of a history that may date back years, decades or perhaps even centuries. Managing the images, video and audio assets that record this past fall on your shoulders. Your Lookatme™ Digital Asset Management solution is the best way to retain the integrity, security and fidelity of your history. Advanced metadata features allow you to add accurate descriptions, credits and usage rights. These advantages are why so many performing arts, museums and galleries have chosen Lookatme™ as their preferred solution to protect their collections.
Promoting the arts and driving sponsorship
Your communication strategy extends beyond simple ticket and subscription sales. You are an ambassador for the arts. You're also seeking sponsorship. Although you have a kinship with other performing arts groups, you're also in competition for scarce resources and attention. Your Lookatme™ Digital Asset Management solution is an invaluable partner in driving your storytelling. It's how you craft your story to meet the communication goals of different audiences. It's where you store your sponsors' brand assets and ensure you remain true to their brand goals. It's how you show that you are both creative and professional. It's how you fulfil your role as an arts ambassador.
Creating a single source of truth for your performing arts organization
Your organization is dynamic. It is in a constant state of change and evolution. People come and go. Your Lookatme™ Digital Asset Management solution is constant. It allows you to ensure that the digital assets that drive your current and future success never slip through the cracks. It's how you manage staff transitions better. It's how you enable more rewarding and efficient collaboration. It's your past, your today and your future, in one easy-to-use, secure content library.