With most social media channels recommending multiple posts each day, and most posts being driven by images and video, managing these assets is a high priority for most organizations. The best way to manage the visual assets used on social media is with a Digital Asset Management solution, such as Lookatme™.
Surprise! You’re in the business of competition for attention
Thousands of advertising images and even more social media posts make competition fierce for the attention of your target audience. If you are like many in your space, you struggle to come up with enough interesting content to drive a cohesive, consistent and engaging social media channel.
Mining your existing digital assets
What you’re overlooking is that buried in the devices and computers used by your team are countless resources that can supercharge your social media strategy. Hidden in Dropbox folders, hard disks, and file management systems are all of these digital assets that you have paid to create but use infrequently, if at all. By collecting all of these digital assets in your Lookatme™ Digital Asset Management solution, you can change everything.
A smarter form of Social media image management
Imagine searching by image or video, location, date, tile or tag and seeing, in seconds, the opportunities in your collection. Imagine creating a Team Board to share with others in your team, generating new opportunities to energize your social media strategy.
Imagine using multiple shots from the same shoot to tell your story. Imagine reusing the same digital assets on each channel to convey different aspects of your story. Imagine automatically creating optimized digital asset derivatives for each social channel. It’s all practical with your Lookatme™ Digital Asset Management solution.
A successful social media strategy is driven by planning, creating content and scheduling. Social media image management with your Lookatme™ Digital Asset Management solution can help you with each aspect of your social media strategy.
From a planning perspective, once you have created your collection in Lookatme™, you can review your assets, understanding what you have and what you will need to create.
From a content creation perspective, you can provide access to your Lookatme™ DAM to photographers, videographers and other content creators, streamlining approval processes and assisting with content collaboration. From a scheduling perspective, you can quickly access digital asset derivatives for specific channels, allowing you to much more easily consistently schedule and optimize posts.
Social media image management and much more
In fact, social media image management is just one small aspect of the improvements you can make to your communication strategy with your Lookatme™ Digital Asset Management solution