Whether you're a high-profile airline, a transport authority or a private road transport company, you have a story to tell. More and more, this story will be told online, through images and video. You also need to tell your story at conferences, events, presentations and pitches. How you manage your collection of images, videos and brand assets will determine whether you can tell your story well and cost-effectively.
How images and videos impact your success
As a transport brand, many groups influence your success. How you are viewed by customers, clients, government, investors, the media and wider public all influence your success. All of these different audiences will build beliefs about your brand. Your goal is to influence how and where these beliefs are formed.
To achieve this level of influence, you need to think beyond your website. Your story needs to be consistent across many digital and physical touchpoints. Images and videos play an important role in storytelling and are proven ways to build brand awareness and brand integrity. They are central components of any content strategy and are highly influential in how people feel about your brand.
Building brand awareness and integrity
Your brand is one of your most valuable assets. Building brand awareness and integrity is how you build trust and opportunity. Ensuring your brand assets are used in the right way is one of the central tenants of any brand strategy, which is why you need a centralized 'single source of truth' for all your brand assets.
Building a 'single source of truth' for your brand
Speed of access and control of how images, videos, audio and brand assets are delivered are fundamental needs for any transport brand that wants to thrive. Speed and control of access to your digital assets can only be achieved if you have a centralized, 'single source of truth'.
The best way to create a centralized, 'single source of truth' for your digital assets is with an enterprise-level digital asset management solution like Lookatme™.
Lookatme™ is the digital asset management solution of choice for many private and government transport brands around the globe. From air to sea, to rail to road, the Lookatme™ digital asset management solution makes it simple for transport brands to manage their brands, no matter where they operate around the globe.
What are the business benefits of a Lookatme™ digital asset management solution?
If you're like most transport brands around the world, your digital assets are spread across multiple file management solutions, content providers and your teams' computers and devices. Apart from the obvious risk of mismanaging content that is essential to your success, this approach is highly inefficient. Research shows that a digital asset management solution like Lookatme™ can reduce the time it takes to find images, videos and brand assets by as much as 85%. For any team that is running a marketing, lobbying, media or PR event strategy, that timesaving can be substantial. Now imagine centralized control over the assets to empower those who are creating pitches, tender documents or training material, and the value of a Lookatme™ digital asset management solution becomes clear.
How is Lookatme™ different from a file management system?
File management systems are fundamentally different from digital asset management systems. Think of a file management system as a series of filing cabinets; yes, everything is stored; however, you need to open each file to see what is inside. A digital asset management system works more like a library; yes, content is filed; however, you can also visually browse content and use keywords, tags and AI tags to explore and discover content quickly. Also, each piece of content can have descriptions and metadata that ensure accurate use and copyright compliance. Lookatme™ allows you to create a secure, cloud-based solution with a 'single source of truth' for all of your digital assets, ensuring an auditable trail of who and how assets are used. Simple, role-based access also helps you maximize the value of all of your digital assets, by ensuring they are used more frequently, across more touchpoints.
Why Lookatme™ is an essential element of your brand strategy
Without knowing, you've probably accumulated countless digital assets. You've most likely spent money and time recreating digital assets that already exist in your collection but remain hidden. There's no room for such inefficiency in any transport business or organization.
Lookatme™ brings a level of efficiency to your brand and communication strategy that allows you to focus resources in a way that deliver the best results. It will empower your team to work more effectively and with fewer resources. It will help you maximize the value of every asset you create or commission. It will help you centralize your digital asset collection and maintain control in a way that will mitigate risk. It can do all of this and much, much more.