Due to an increased demand for visual content on digital channels, stock photography has grown in popularity. It has become common practice for brands to use stock photography in their websites, social media, presentations and other communications and marketing collateral. Yet most brands don't have a management strategy for their stock photography… and that's a major concern.
Why brands need a way to manage Stock photography
One of the most common misconceptions about stock photography is the belief that 'if I purchased the image, then I own it'. The truth is that most stock libraries act as agents for photographers, who own the rights to these images. These photographers rarely give up these rights. They often licence the same images to multiple stock libraries.
If your brand doesn't have a way of managing your stock photography and usage rights, you may be exposing yourself to potential litigation.
What is the correct way of using stock photography?
Usage rules can change dramatically between stock libraries and even individual images within these libraries. Always read the licensing conditions associated with every image you purchase. In many cases, usage is limited to 'editorial only'. Most of the time this means you cannot use the image on something you intend to sell. Sometimes you can extend the length of usage of an image, the usage terms or even purchase the image outright, however you need to check the conditions on every image you purchase.
How does a stock library or photographer know how we've used images?
Most of the stock image you used will be used online or in PDF format. There are tools (e.g. Google Images) that allow stock libraries or photographers to search the entire web for instances of an image. When an image is used incorrectly or without authorization, the financial and other consequences can be severe. With the growth of AI and machine learning, the incorrect use of images will become even simpler to discover. If you want to protect your brand and organization, you must have a Digital Asset Management Solution like Lookatme™ to help.
What is a Digital Asset Management Solution?
A Digital Asset Management Solution is what a stock library uses. They simply use a Digital Asset Management Solution with a payment gateway. Brands all over the world use Digital Asset Management Solutions (or DAMs) to collect, curate and control how their images and brand assets are used. It just happens that the perfect way of managing your stock photography is the same solution to manage all of your digital assets.
Why is Lookatme™ the ideal solution to manage our stock photography?
Think of the story about the three bears;in this case, you're probably either using stock images too much or too little. If you're using stock images in ways or within time frames for which you are not licensed, then your brand is at risk. If you're not maximizing the value and usage of these images within the scope of your license, then you're not maximizing the value of your investment. Lookatme™ can make sure you're using stock photography 'just right'.
When you upload stock photography in your Lookatme™ DAM
When you upload stock photography in your Lookatme™ DAM, you can automatically include all of the metadata that was embedded in the images when you purchased them. This often includes all of the search tags that helped you discover the image. It often also includes the rights management data such as expiry date of usage and the creator's name. It may also include specifics around how the images can be used. Once this information is in your Lookatme™ DAM, it becomes practical for you to manage who has access to these images and how they are used.
Increased accessibility and creativity
With a Lookatme™ Digital Asset Management Solution, you have your own secure, cloud-based image (and video) library. It's a way of aggregating all your images, videos, brand assets and stock photography in the one place, with centralized control and management. Your brand's Lookatme™ Digital Asset Management Solution will change the way your people work, driving greater efficiency and creativity. It will also protect your brand from misuse and ensure you're maximizing the return of your investment in stock photography.