Digital Asset Management for Professional Services businesses

Digital Asset Management for Professional Services businesses

Love
the
visual

It’s like when…. Getty Images/iStockphoto

Visual metaphors are increasingly used to capture attention and explain complex ideas. Lookatme™ Digital Asset Management solution allows your business to embrace this communication paradigm to breathe life into your communication strategies.

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It may surprise you to discover successful professional services and consulting companies spend an average of 7.5% of their revenue on marketing. Half of this spent is on online marketing, and about a quarter is spent on content creation. The more successful of these organisations use Digital Asset Management software to manage control and repurposing of their content marketing investment.

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Everyone, all the time Getty Images/iStockphoto

Business increasingly depends on visual content communication. From graphical content to images and videos designed to elicit an emotional response, visual storytelling is the shorthand required to communicate in a world where attention spans are limited.

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A 'single source of truth' for all of your digital assets

Even if your organization uses a centralised file management system, it is likely unsuited to digital assets such as images, videos and brand assets. Whether you're using these visual and audio assets for marketing or communications, these assets and versions of assets need the technology only a Digital Asset Management solution can provide. This starts with collecting and curating digital assets such as images, videos, audio files, documents with visual content, and brand assets in one secure, cloud-based location. This process alone helps you understand the potential of your collection. It takes control of these assets away from content providers and allows you complete control

Control over your marketing and digital asset investment

Once you understand your collection, you have a greater chance of reducing duplication of assets and ensuring future investments go where they are needed. Rather than pay for another shoot or buy more stock images, you may find you already have those assets in your collection. You can also expand usage of approved assets by role or other criteria, thereby increasing the return on your investment. You can even do the inverse - limit who has access and how they can use these assets. This is an effective risk mitigation tool, ensuring that you don't breach copyright or mismanage sensitive content.

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The power of Lookatme™ Getty Images/iStockphoto

Lookatme™ is designed to support those in the creative space. It’s also designed to empower those less comfortable with this form of communication. Intuitive discovery features are why people love Lookatme™.

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Better, faster, more intelligent, more intuitive discovery

Technology works best when it feels natural. Unlike a document with a particular purpose, your team can use digital assets countless times for many different purposes. For this reason, intuitive and visual discovery, lacking on most files storage systems, is critical. This is where Digital Asset Management solutions like Lookatme™ excel. Using AI tagging, metadata and visual discovery, asset re-usage and repurposing increase exponentially. With incredible speed and accuracy, you can now empower anyone on your team with your digital asset library, designed to work the way you and your people like.

Other functions of Digital Asset Management software

Have you or a team member been working on a project only to find out that an important image or video is in the wrong format? Have you used the wrong image in an important document because the title didn't have enough of a description? Has someone used an unauthorised or outdated logo or brand asset that has caused great embarrassment or loss? A Digital Asset Management solution like Lookatme™ protects against all these risks.

'Is an organisation of our size suited to having a Digital Asset Management solution?'

There is a tipping point when Digital Asset Management becomes an essential piece of business software, and that tipping point is about 800 digital assets. That may seem like a lot, but once you start collecting all your logos and brand assets, every image and video used throughout your organisation, every stock image, illustration, ad and countless other marketing assets, most organisations find they are well past that threshold.

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Recycle, repurpose, reuse Getty Images/iStockphoto

Not just an eco-maxim, 'recycle, repurpose and reuse' also applies to images and videos. Lookatme™ empowers your people to be creative with communications, delivering more compelling content by recycling existing digital assets.

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ROI on your Digital Asset Management investment

Your Lookatme™ Digital Asset Management software will cost you the equivalent of a few chargeable hours per month. This is a small price to pay for the peace of mind it can deliver and is nothing compared to the time and resources saved. What's more, once you have collected all your digital assets in one place, you will most likely have all you need to power those social media, email or other marketing strategies you've been planning.