If you are in the Utilities sector, you know the importance of your brand to customer and stakeholder engagement. You need to manage your brand collateral - images, video and logos - efficiently and securely.
The power of managing all of your digital assets
Utilities understand the role of customer and business data in driving decisions and engagement strategies. You've become expert at identifying opportunities within this data to drive communication strategies at all levels and to all stakeholders and customers. Many Utilities are yet to embrace the value of their visual and audio assets used in customer and stakeholder engagement. Utilities often invest millions in the development of marketing and communication assets, then fail to get optimum value from them. A Digital Asset Management solution like Lookatme™ can help you achieve maximum return on your investment.
The hidden value in your digital asset collection
Your people engage with customers and stakeholders using visual and audio assets every day. Without knowing, they may have created content silos within your company. When you collect and curate all your images, videos, audio and brand assets into a solution like Lookatme™, you quickly understand the potential of your people to enhance and amplify your brand and services. Without making further investments, you will learn you have enough resources to energize your social media profiles, provide resources to media groups and drive stakeholder and consumer engagement strategies. That's the power of Digital Asset Management.
Protecting your brand
You're a trusted brand within your community. You've invested heavily in building your brand integrity. Something as simple as using the wrong image in a social media post can undo much of this work. Your Lookatme™ Digital Asset Management solution allows you to create a single source of truth for your brand, visual and audio assets. Adding metadata to digital assets such as descriptions and usage rights ensures that assets are used correctly. Using AI and other features to tag content gives your assets much greater discoverability. Role-based access allows you to manage who has access to specific assets. An audit trail and dashboards that show asset usage and popularity deliver rich data to drive future content strategies. Defend your brand's integrity and mitigate risk with Lookatme™.
Improve media engagement
Imagine having your own image, video, audio and brand asset library where you allow approved journalist, media groups and stakeholders access to a managed set of assets so that they can tell and amplify your story. Utility brands worldwide use their Lookatme™ digital asset libraries to improve and streamline media engagement.
A secure solution for the face of your brand
Research shows people recognize the contents of an image in as little as 18 milliseconds. It's why images and video play such a significant role in our daily lives. Your digital assets say more about your brand and business than you appreciate. Bringing your collection together in a solution like Lookatme™ is your chance to see your brand through the same lens as those who are key to your success. It's a chance to see what you're doing well and see where you can improve.
Make sound investments
Like every other aspect of your company, transparency and understanding drive sound investment decisions. Your new Lookatme™ cloud-based digital asset management solution will allow you to do just that; understand the value of your collection and make better decisions about the assets you need to create to fulfil the promise of your brand.