Where are your images and brand assets today? Are they in Dropbox or SharePoint? Are they on a computer hard disk, tablet, or smartphone? Have you assumed that your external content creators, photographers, videographers, advertising, or PR agencies are backing up and securing these assets?
Can you quickly find and repurpose these assets from Dropbox or SharePoint? How confident are you that your external providers have secured your assets or will still be in business in three months?
Why your worries are warranted
These are the types of questions that should keep you awake at night. If you are like many businesses, you are unaware of the investment you have made in these assets, or the replacement value.
Understanding the risks of your current images and brand asset management strategy
There is a simple 5-minute process you can undertake to understand the value of your images and brand assets. It will also help you understand who is using these assets and how. At the end of this 5-minute process, you will have a report customised to your specific business and your people. You will understand the risks of continuing down the same path and the rewards of investing in a solution that will protect you today and set you up for the future.
'How much will this process cost?'
It's a free service provided by the Lookatme™ team. Lookatme™ saw customers struggling to understand the importance and value of their digital asset collections and set about building a tool that would provide them with a comprehensive understanding of both the problem and the opportunities to upgrade to a Digital Asset Management solution.
'Why is this a priority today?'
If 2020 has taught us anything, it is that we cannot predict change. The right digital asset management solution can support your people while working remotely, protect your assets from external threats, and maximise your investment value. It can also streamline workflows, enhancing both the frequency and quality of customer and target audience engagement. For any business reviewing their business continuity strategy, this is the ideal way to start reviewing your current marketing and digital asset management strategy.
Simply click on the link below to begin.