Effective image management. Damned if you don't, DAM if you do

Effective image management. Damned if you don't, DAM if you do

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Making sense of a million tiny pieces Getty Images/iStockphoto

When your image, video and brand asset collection reside in multiple devices, solutions and folders, it's hard to make sense of it all. When you collect and manage your entire collection in a Lookatme™ Digital Asset Management solution, the potential visual narratives your team can build become clearer.

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The good news is you're not alone. The bad news is you're not alone. The reality is the most inefficient part of most Marketing teams is the time they spend searching for images. Research indicates that the right Digital Asset Management solution (or 'DAM') can reduce the time to manage images in campaigns by 85%. The right DAM will make your life easier, increase the value of your existing digital assets, and improve the management of projects and teams. Here's how.

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When is a flamingo not a flamingo? Getty Images/iStockphoto

Visual discovery features such as those available in Lookatme™ make discovery simple, fast and pleasurable. If I look at an image of a flamingo, I know it's a flamingo. If I'm reading a file name of a flamingo picture without the support of the image, then I'm trying to make sense of a description.

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Simple discovery

Finding files becomes a breeze when you provide simple yet sophisticated and intuitive search options. Lookatme leaves file storage systems in the dust.

Secure storage and access

With state-of-the-art secure cloud storage, control the who, what, when, why and how of digital asset usage.

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'Is that yellow or sunflower or daffodil?' Getty Images/iStockphoto

While visuals are shortcuts to start you on the right path, image tiles descriptions, attributions and usage rights are what help you complete the journey. It's why over 200,000 worldwide love to use Lookatme™ digital asset management solutions.

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Improve content creation

Content is a moveable feast. Often images are altered, and files are updated. Managing this process and ensuring the right people access the latest versions is another benefit of your LookatmeDAM.

Improved collaboration

Your LookatmeDAM includes Teambox. Teambox is a solution that allows you to share and discuss files that your team may use in a project. Rather than download individual files, Teambox provides an environment where teams can come to a consensus, regardless of their location.

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Meeting deadlines is more than just beating the clock Getty Images/iStockphoto

Deadlines die with details. Missed details, corrections, and lack of information are all enemies of deadlines. Lookame™ helps your people more consistently meet deadlines without compromise by managing the details of digital assets.

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Improved campaigning with XL.Today™

LookatmeDAM is something special, but when it's integrated into the XL.Today™ campaign workflow…well, that's something altogether new. Imagine being able to deploy pre-approved campaign images to a campaign workflow. Imagine how much simpler life becomes if the image description forms the basis of your email, SMS or social media post. Imagine a solution that uses Artificial Intelligence to discover the right hashtags for your posts. These are just a few ways in which your LookatmeDAM improves the speed and quality of your digital marketing campaigns.