Online Newsroom with Digital Asset Management

Online Newsroom with Digital Asset Management

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Not all news is new Getty Images/iStockphoto

Breaking news is only one part of the news cycle. Journalists spend much time looking online for new or interesting takes on old stories. Lookatmedia™ online newsrooms make your newsworthy stories discoverable to a broader and more diverse group of journalists.

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The last few years' seismic social and business shifts have forced organizations to take stock. As with all paradigm-changing times, the upheaval has also created opportunities for renewal. We've learned the value and cost of retaining control of the narrative. Those who have remained in control of their narrative have succeeded — those who have not, failed. Every public and privately owned and controlled organization should now understand they need to focus more on staying connected to those who determine their success.

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The many arms of media organisations Getty Images/iStockphoto

Media groups have many arms; broadcast, print, digital and social to reach wider audiences. All of the channels demand visual content. Your Lookatmedia™ newsroom makes it practical to provide journalists with a choice of stories and supporting visual content to illustrate your stories.

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Why do I need an online newsroom?

Free media operates 24/7, 365 days of the year. A travel journalist writing about 'the hottest destinations' needs information immediately and cannot wait overnight until your team is in the office. The same is true for any business or organization. Having your own self-service online newsroom is the best way to help those in the media gain access to the stories, images, video, audio and other brand assets, when and where they need them, to fuel content creation.

Why do journalists need your online newsroom?

Journalists need to create ten articles for different channels every day. Many no longer have access to photographers and production resources as they once did. Approved access to your images, video and brand assets will help today's journalists meet their content demands while allowing you to amplify your brand messages.

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Breaking news Lookatmedia™

The media landscape has, and continues, to change dramatically. Yet most online newsrooms work the same way that they did five years ago. Lookatmedia™ is the latest generation newsroom, built from the ground up to work in a more diverse media landscape, with 24/7 deadlines.

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An inspired choice

Your self-service online newsroom is also how the media will learn about what you have to offer. It's a place where you can inspire journalists with your stories, illustrated with your images. It's where they will discover video and audio content that can be used as-is or repurposed to meet their needs. You can create stories that inspire and promote the latest news and press releases that generate further enquiries. Your online newsroom will become your online PR agent, working 24/7, 365 days a year. 

Online newsroom + Digital Asset Management

Online newsrooms are not new; successful brands have used them for decades. An online newsroom with a fully integrated Digital Asset Management solution, now, that's new. The inclusion of a Digital Asset Management solution is a natural evolution of the online newsroom. It's the leap required to make sure your online newsroom aligns with the needs of journalists around the globe. It changes your online newsroom from a basic research solution to a work platform, where stories are inspired and created. It turns your online newsroom into the first port of call for any journalist with a deadline to meet.

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Why the images you select won't pass muster Getty Images/iStockphoto

At its core, Lookatmedia™ has an enterprise-level Digital Asset Management (DAM) solution. Why is this important? Journalists need both stories and images and videos to illustrate that content. Lookatmedia™ allows them to discover your stories that inspire them to create their own. Your Lookatmedia™ DAM is how they find the exact compliant images and videos they need to illustrate these stories. In short, journalists expect more choice in pictures and video, and Lookatmedia™ delivers.

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What's a Digital Asset Management solution?

As the name suggests, a Digital Asset Management solution is a solution to manage digital assets, like images, videos, audio and brand assets. Think of it as a stock image library, but all assets are yours. When you integrate a Digital Asset Management solution with an online newsroom, you create an environment where your team can create content and push it to media groups and journalists. Journalists can then use those assets to develop their content or search your library for just the right image or video to tell their story. 

What are the other uses for a Digital Asset Management solution?

Your Digital Asset Management solution will quickly become an essential, online, cloud-based productivity solution. It allows you to manage access to your assets, helping approved users to discover and repurpose existing assets for communication and engagement right across your organization. Your Digital Asset Management solution can play a crucial role in your communication and marketing strategies. It's how you can speed up and control the use of assets. It's also how you mitigate the risk of loss or incorrect use of digital assets. 

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It's all about what journalists need Getty Images

Your business website is uniquely unsuited to attracting more media coverage. So is the news page you have on your website. Journalists are professional communicators and sceptics. It’s if you have a specialised online newsroom solution like Lookatmedia™ to connect and build productive relationships with journalists and media representatives.

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Who uses Lookatmedia™ online newsroom with Digital Asset Management?

There's a widely held belief that free media exposure is worth three times the same paid media exposure. Free media exposure also adds credibility to your story because the content is available through credible sources. In short, amplifying your story through free media is incredibly valuable. This is why any brand serious about finding more cost-effective ways to improve their brand profile and recognition would use the Lookatmedia™ online newsroom with Digital Asset Management. It's also why some of the most recognizable tourism brands globally have been the first to take advantage of this new technology, with stunning results.

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