Digital Asset Management for Financial Services & Insurance
Digital Asset Management for Financial Services & Insurance
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How you look Getty Images/iStockphoto
Communications in the financial service as and insurance sector are increasingly driven by visual content. Lookatme™ allows your people to embrace this communication paradigm by creating more visual narratives.
#prtip #marketing #prandcomm #investorpitch #financialnews #crisiscomms #thoughtleadership #lookatmeOpinions in the Financial Services & Insurance sector are polarised. You are either in the camp that Fintech solutions are the future, or you believe they represent an existential threat. Many think that the technology, mobility, and convenience of these solutions make them such a threat. That would be a mistake. What separates FinTech companies from more traditional Financial services & Insurance businesses is their focus on marketing and communication.
Visual natives Getty Images/iStockphoto
Fintech and digitally disruptive insurance apps came into existence in the digital era, making them natural digital visual storytellers. To remain relevant, established businesses in this space must adapt. Lookatme™ is the solution that can drive this evolution.
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How should marketing for Financial services & Insurance respond?
FinTech companies are marketing savvy. However, they lack an advantage you have. You have longer and more enduring customer relationships. You also have had years to collect customer data. Use this data to create more targeted messages, and make sure you use strong, compelling visual content to drive engagement. Contact customers via email a minimum of once per month and use social every week to stay connected and extend your reach to potential new customers.
The role of visual content in Financial services & Insurance marketing
So many successful social media posts, pages or emails start with a compelling image. It takes the brain 13 milliseconds to recognise an image. That's a blink of an eye.
When you consider that the average attention span of consumers worldwide is only six seconds, the argument for visual content becomes louder. Whether by commissioning images and videos or using stock content, there are countless opportunities for Financial Services & Insurance businesses to supercharge their marketing strategies with visual content.
The relationship between brand integrity and consumer trust
Consumers perceive your company or brand through its products, services, image, and reputation. Building, managing and protecting that brand integrity is a top priority for every Financial service & Insurance business. The more you build your brand integrity, the more you build consumer trust. Brand integrity is also an essential element of business resilience and risk mitigation and is the reason your business needs a Digital Asset Management solution.
Images and videos Getty Images/iStockphoto
Most businesses in the Financial Services & Insurance are digital asset hoarders. Without knowing, they’ve built extensive collections of digital assets that reside in file management solutions, in the cloud and on individual devices. Lookatme helps make sense of your collection.
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What is Digital Asset Management?
Digital Asset Management performs three essential functions. It allows companies like yours to collect and curate digital assets such as images, videos, audio files, documents with visual content and brand assets in one secure, cloud-based location. It allows for simple, fast, intuitive discovery that increases the value of each asset by enabling reuse and repurposing. It reduces risks associated with loss or incorrect use of assets.
What can Digital Asset Management do for your business?
Digital Asset Management software allows you to take charge of your marketing for your business. It also allows you to support and manage broker's and reseller's networks with authorised usage of your brand and marketing assets.
With a Digital Asset Management solution like Lookatme™, you can take charge of your brand and marketing, protecting your business from incorrect and unauthorised use of your brand assets.
You can also bring everything you've commissioned under your control, protecting your brand and marketing investment from any issues that may impact your content creators' businesses. And you will have the confidence that Lookatme™ allows you to maintain your company's compliance with the latest Information Security standard in your jurisdiction.
Colour and movement Getty Images/iStockphoto
It your marketing and communications can’t capture the attention of viewers instantly; it's just background noise. Embrace the power of visual metaphors and visual storytelling to transform how your brand is perceived.
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Standing out in a crowded market
Brand integrity underpinned by compelling visual content is essential in crowded, established markets. The Lookatme™ Digital Asset Management solution is a secure and critical business tool that will allow you to transform your business, revitalising your brand with consumers, brokers and sales networks.
The most effective way to transform how consumers perceive your brand, products and services is personalised digital and social media marketing. To do this cost-effectively, you will need a solution like Lookatme™.