There is a greater need and more significant opportunity for Local Government to engage with ratepayers, residents, community groups, the media and other stakeholders than ever before. COVID-19 and extreme weather events are just two examples where your constituents and other stakeholders urgently seek information, but that is just the beginning.
From crisis to community
Local Government has the unenviable task of managing communication strategies from life-threatening crises to community events… and everything in between. More and more, your constituents, the media, and other stakeholders demand greater transparency in less time. Often Local Government needs to communicate quickly or risk misinformation filling the void.
Priorities for Local Government communication strategies
Social media provides an excellent and cost-effective way to engage with your community. Email is yet another channel where Local Government can easily educate and engage. The common denominator with successful communication strategies on these channels is keeping your messaging simple, segmenting databases to target the right people with the right messaging, posting regularly, and placing visual content at the heart of your strategy.
Why is visual content so important
It is widely reported that the average person's attention span has dropped from 12 seconds in 2000 to 8 seconds today. In other words, you have just a few seconds to grab attention. You're competing in channels where messages are measured in characters, not words. Where images always come first. You need a foolproof way to grab and hold your viewers' attention. Nothing works better than visual content.
The science of visual content
The average headline can take three to five seconds to read, and that's if the readers are paying attention. An image takes only 13 milliseconds to understand. That's literally the blink of an eye. Copy alone cannot compete in an environment where there is so much competition for attention. Visual content must be at the core of every message you create.
Understanding how information is absorbed
Sit next to someone on a bus or train. Watch people in public places. See how they scan through their social media feeds. See which emails are deleted and which ones read. Watch which videos are viewed. See what printed material is read and which is recycled. In every case, the content that captures the attention of viewers and readers uses compelling visual content. If you start with visual content as part of your storytelling, you have a much greater chance of getting your message across.
How Local Governments need to manage visual content
Your images, videos, brand collateral, and other digital assets are valuable and should be treated as such. They should be securely stored in a single location, with backup redundancy. There should only be secure, user-controlled access to these assets, even if they need to be sourced remotely. Every image, video, brand, and other digital asset commissioned should have the correct usage rights and attribution data to ensure you remain compliant. Images and videos should have accurate descriptions and titles to prevent misuse and mistakes. Managing all this is the role of Lookatme™.
The Digital Asset Management solution preferred by Local Government
Lookatme™ delivers one of the most popular cloud-based Digital Asset Management solutions used by local, state, and federal governments globally. Its success is a product of advanced technology and high security. It is loved and preferred by users who have little or no previous experience with digital asset management. It is also one of the most cost-effective ways for Local Governments to control all of their digital assets and amplify their communication strategies across constituents, community groups, the media, and other stakeholders.
A few of the benefits of Lookatme™
Imagine the efficiency of reducing the time it takes to find an image, video, brand asset by as much as 85%. Imagine the time savings of having a central resource that allows you to discover and rediscover assets to use in campaigns in just a few seconds. Imagine sharing those assets between team members, both within your organization and those outside, to help you receive your goals. Imagine supercharging your social media engagement, reaching your targeted audiences with key messages more often. Imagine how you can educate and inform better. Imagine the saving you can make by repurposing assets and ensuring only the rights assets are used. Imagine a system that uses AI to tag assets to make them simpler to discover. These are just a few of the reasons why Lookatme™ is the Digital Asset Management solution for Local Government.