Great people are hard to find, yet organizations squander so much of their people's time on repetitive tasks around image and digital asset management. Organizations are happy to invest in technology that streamlines accounting and other business workflows but they often forget about the time that their teams spend accessing and managing visual collateral. The hidden cost of searching for and managing the correct usage of visual assets is mind-boggling.
"I know we have that image somewhere"
You spend a small fortune creating your digital assets, then store them as if you have no further need of them. Obviously this is not your intention. However, if you are like most organizations, this is exactly what happens. You put the digital assets away, with the intention of using them again but then, when you need them, you can't find them, or spend precious time searching for them.
The risk you're creating
Finding your digital assets is just part of the problem. Do you know if you're using the latest version? If it's an image or a video, what are the usage rights? Do you know if you have current releases for any of the people in the images? Are you using the right format of the asset? Is the file size and format appropriate for the usage? Do you have an accurate description of the image or video? Is the asset correctly attributed to the creator and owner? Risk mitigation is your responsibility.
There are sophisticated solutions that trawl online visual assets checking for unauthorized usage of intellectual property. It's a risk for you and your organization - a risk you can easily manage with Lookatme™.
There are two key aspects to evaluating a solution like Lookatme™; how much time can Lookatme™ save you and your people, and what risks your organization can mitigate.
How much time can Lookatme™ save you and your people
If you were to ask your people how much time they wasted in search of images, they would probably say 'a little'. If you were to ask the same question directly after they finish a project with many images, they might have a different response. Some research indicates that as much as 30% of digital asset searches end without successfully finding the asset. The same research has shown that a Digital Asset Management solution like Lookatme™ can reduce the time it takes to find a digital asset by as much as 85%.
Those figures may sound abstract to you because this is something that you don't audit in your organization. However, think of how often everyone in your organization is using digital assets, and the true value of Lookatme™ becomes clear. Web and social media posts, PowerPoint presentations, client presentations, all your print and digital marketing, displays, exhibitions and events…the list goes on.
What risks can my organization avoid?
Risk can be broken into two basic categories: usage rights and accuracy of information. Imagine using a stock image on packaging or products by accident. The costs can be high. Worse still, imagine using an image that you were never authorised to use in the first place, simply because someone found an image on the web that they thought was correct. What about using an image with people who had not authorised usage, or an image that was embargoed for release at a later date? Maybe your people could overexcitedly use an image for a product or service that's not in the marketplace yet or that belongs to a competitor? You'd be surprised how frequently these things happen.
Now imagine another scenario where your people misidentify the contents of an image. It could be a product on your ecommerce solution or an image you're using in a presentation or exhibition. Red faces would be an obvious result but what happens if there is a consumer backlash or legal action? Isn't it better to manage these risks from the outset? Lookatme™ makes it practical to avoid many of these risks and manage the decision-making process around digital asset usage.
OK, now you are starting to understand the time your people can save with Lookatme™. You are also beginning to understand the risks you can avoid. What's next? We think the next thing for you to do is see Lookatme™ in action for yourself. Simply click on the 'schedule a free web demo' at the top of the page to experience Lookatme™ for yourself.