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The significance of Digital Asset Management in modern organisations

enhance productivity
and brand consistency

Empower your team to work cohesively Photo by Carl Heyerdahl on Unsplash

Lookatme, the cutting-edge productivity tool, is a game-changer in today's fast-paced business landscape. With its innovative features and user-friendly interface, Lookatme empowers individuals and organizations to achieve unprecedented levels of productivity and elevate their brand to new heights.

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In today's fast-paced digital world, organisations are generating and consuming an ever-increasing volume of digital assets. These assets, such as images, videos, documents, and creative content, are valuable resources that contribute to a company's brand identity, marketing efforts, and overall success. To efficiently handle this wealth of digital content, organisations need an effective solution in the form of Digital Asset Management (DAM). In this insight, we will explore why DAM is crucial to modern organisations and the numerous benefits it offers.

Enhanced efficiency and productivity:

Digital Asset Management systems enable organisations to organise, categorise, and store their digital assets in a centralised and easily accessible manner. This streamlined approach reduces time wasted searching for files, leading to increased efficiency and productivity. With DAM, employees can quickly locate the assets they need, resulting in faster content creation, seamless collaboration, and reduced duplication of efforts.

Consistent branding and messaging:

Maintaining a consistent brand identity and messaging is vital for any organisation. Digital Asset Management plays a pivotal role in ensuring that brand guidelines are followed across all marketing and communication channels. By storing approved brand assets, such as logos, fonts, and templates, in a DAM system, organisations can enforce consistency and brand compliance. This helps build a strong and recognisable brand image, reinforcing customer trust and loyalty.

Improved collaboration and workflow:

In today's interconnected workplace, collaboration is key to success. DAM systems provide a collaborative environment for teams to work together seamlessly. By granting controlled access and permissions, employees can share, review, and collaborate on assets in real-time, regardless of their physical location. Version control features in DAM platforms enable teams to track changes and maintain a history of asset revisions, ensuring smooth workflows and eliminating the risk of using outdated or incorrect files.

Enhanced security and data protection:

Digital assets often contain sensitive and valuable information. Protecting these assets from unauthorised access, loss, or theft is crucial. DAM solutions offer robust security features, including role-based access controls, encryption, and secure backups, to safeguard digital assets. By centralising asset storage, organisations reduce the risk of data breaches and ensure compliance with data protection regulations.

Cost and time savings:

Without a DAM system, organisations can spend a significant amount of time and resources managing and distributing digital assets manually. DAM automates these processes, eliminating manual tasks and reducing administrative overhead. By accelerating asset retrieval, organisations can optimise their marketing campaigns, product launches, and content creation workflows, resulting in cost and time savings.

Analytics and insights:

DAM systems provide valuable insights into asset performance and usage. By tracking asset downloads, views, and engagement metrics, organisations can gain a deeper understanding of content effectiveness, customer preferences, and market trends. These analytics help in refining marketing strategies, improving customer targeting, and optimising content creation efforts, ultimately driving business growth.

Conclusion:

In an increasingly digital landscape, organisations must effectively manage their growing repository of digital assets. Digital Asset Management systems such as Lookatme offer a comprehensive solution that addresses the challenges associated with asset organisation, collaboration, security, and efficiency. By implementing Lookatme, organisations can streamline workflows, maintain brand consistency, enhance productivity, and achieve a competitive edge in today's fast-paced business environment. Embracing digital asset management is no longer an option but a strategic imperative for organisations seeking to thrive in the digital age.

Online Newsroom with Digital Asset Management

The latest
News
Update

Not all news is new Getty Images/iStockphoto

Breaking news is only one part of the news cycle. Journalists spend much time looking online for new or interesting takes on old stories. Lookatmedia™ online newsrooms make your newsworthy stories discoverable to a broader and more diverse group of journalists.

#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia

The last few years' seismic social and business shifts have forced organizations to take stock. As with all paradigm-changing times, the upheaval has also created opportunities for renewal. We've learned the value and cost of retaining control of the narrative. Those who have remained in control of their narrative have succeeded — those who have not, failed. Every public and privately owned and controlled organization should now understand they need to focus more on staying connected to those who determine their success.

Control and amplify your narrative

No one tells your story as well as you; however, even with your investment in social media and marketing, your reach can only go so far. To increase your reach and brand awareness, you need the help of free media. The good news is that free media needs your content.

Unlike in the past, where media groups had limited channels to feed (e.g., newspapers, TV), today's free media must produce content for multiple channels. They need content for free-to-air, cable channels, print, radio, podcasts, web and social. They depend heavily on brands like yours to meet their demand for new content. That's an opportunity best met with your own online newsroom.

The many arms of media organisations Getty Images/iStockphoto

Media groups have many arms; broadcast, print, digital and social to reach wider audiences. All of the channels demand visual content. Your Lookatmedia™ newsroom makes it practical to provide journalists with a choice of stories and supporting visual content to illustrate your stories.

#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia

Why do I need an online newsroom?

Free media operates 24/7, 365 days of the year. A travel journalist writing about 'the hottest destinations' needs information immediately and cannot wait overnight until your team is in the office. The same is true for any business or organization. Having your own self-service online newsroom is the best way to help those in the media gain access to the stories, images, video, audio and other brand assets, when and where they need them, to fuel content creation.

Why do journalists need your online newsroom?

Journalists need to create ten articles for different channels every day. Many no longer have access to photographers and production resources as they once did. Approved access to your images, video and brand assets will help today's journalists meet their content demands while allowing you to amplify your brand messages.

Breaking news Lookatmedia™

The media landscape has, and continues, to change dramatically. Yet most online newsrooms work the same way that they did five years ago. Lookatmedia™ is the latest generation newsroom, built from the ground up to work in a more diverse media landscape, with 24/7 deadlines.

#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia

An inspired choice

Your self-service online newsroom is also how the media will learn about what you have to offer. It's a place where you can inspire journalists with your stories, illustrated with your images. It's where they will discover video and audio content that can be used as-is or repurposed to meet their needs. You can create stories that inspire and promote the latest news and press releases that generate further enquiries. Your online newsroom will become your online PR agent, working 24/7, 365 days a year.

Online newsroom + Digital Asset Management

Online newsrooms are not new; successful brands have used them for decades. An online newsroom with a fully integrated Digital Asset Management solution, now, that's new. The inclusion of a Digital Asset Management solution is a natural evolution of the online newsroom. It's the leap required to make sure your online newsroom aligns with the needs of journalists around the globe. It changes your online newsroom from a basic research solution to a work platform, where stories are inspired and created. It turns your online newsroom into the first port of call for any journalist with a deadline to meet.

Why the images you select won't pass muster Getty Images/iStockphoto

At its core, Lookatmedia™ has an enterprise-level Digital Asset Management (DAM) solution. Why is this important? Journalists need both stories and images and videos to illustrate that content. Lookatmedia™ allows them to discover your stories that inspire them to create their own. Your Lookatmedia™ DAM is how they find the exact compliant images and videos they need to illustrate these stories. In short, journalists expect more choice in pictures and video, and Lookatmedia™ delivers.

#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia

What's a Digital Asset Management solution?

As the name suggests, a Digital Asset Management solution is a solution to manage digital assets, like images, videos, audio and brand assets. Think of it as a stock image library, but all assets are yours. When you integrate a Digital Asset Management solution with an online newsroom, you create an environment where your team can create content and push it to media groups and journalists. Journalists can then use those assets to develop their content or search your library for just the right image or video to tell their story.

What are the other uses for a Digital Asset Management solution?

Your Digital Asset Management solution will quickly become an essential, online, cloud-based productivity solution. It allows you to manage access to your assets, helping approved users to discover and repurpose existing assets for communication and engagement right across your organization. Your Digital Asset Management solution can play a crucial role in your communication and marketing strategies. It's how you can speed up and control the use of assets. It's also how you mitigate the risk of loss or incorrect use of digital assets.

It's all about what journalists need Getty Images/iStockphoto

Your business website is uniquely unsuited to attracting more media coverage. So is the news page you have on your website. Journalists are professional communicators and sceptics. It’s if you have a specialised online newsroom solution like Lookatmedia™ to connect and build productive relationships with journalists and media representatives.

#PR #PRTips #PressRelease #PublicRelations #Breakingnews #newsupdate #crisiscom #newsalert #reputationmanagement #mediacoverage #lookatmedia

Who uses Lookatmedia™ online newsroom with Digital Asset Management?

There's a widely held belief that free media exposure is worth three times the same paid media exposure. Free media exposure also adds credibility to your story because the content is available through credible sources. In short, amplifying your story through free media is incredibly valuable. This is why any brand serious about finding more cost-effective ways to improve their brand profile and recognition would use the Lookatmedia™ online newsroom with Digital Asset Management. It's also why some of the most recognizable tourism brands globally have been the first to take advantage of this new technology, with stunning results.

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> The value of digital asset management in a time of crisis

> Digital asset management software for collaboration

Australian Made Lookatme™ Digital Asset Management Solution

Australian
Made

An island of innovation Getty Images/iStockphoto

Australia is now known for more than its agricultural exports. It’s considered a hub of software innovation. Lookatme™ is a proudly Australian-owned and made, world-class Digital Asset Management solution.

#digitalasset #Australia #Australian #CommTech #marketing #innovation #prandcomm #pic #video #lookatme

For over a decade, Lookatme™ has set the benchmark for Digital Asset Management solutions worldwide, with industry-leading features and user acceptance. Many governments, private, public and non-profit organisations prefer Lookatme™. It's also why Lookatme™ has one of the highest retention rates of any solution in its space.

Our secret sauce

Many organisations worldwide may not know that Lookatme™ is an Australian Made and supported solution. Your Lookatme™ Digital Asset Management solution is now certified Australian Made and proudly carries the 'Australian Made' brand.

Listen. Learn Getty Images/iStockphoto

The true strength of Lookatme™ is the people who design, support, and use the system. The Lookatme™ are masters at listening and interpretation. They take the feedback and insights from clients and spin them into Digital Asset Management gold.

#digitalasset #Australia #Australian #CommTech #marketing #innovation #prandcomm #pic #video #lookatme

The influence of Australians on Australian Made Lookatme™

Australians are a pragmatic bunch. We're not interested in hype. We like products that deliver on their promise, and we want solutions that make the world better. These values have been critical to the development of Lookatme™. The latest version of your Lookatme™ DAM is the most advanced solution of its type. It's easier and better to use. It has more intelligent and more intuitive features. It has more streamlined workflows and uses AI to improve content creation and discoverability. Many of these features would not have been possible without the direct input of our long-term Australian users.

Australian Made, Australian supported

The feedback we receive through our Australian client support team plays a vital role in developing our solutions. From the information we collect through our self-guided help centre to local phone support and user training, our team works tirelessly with our clients to continue to improve our solutions, exceeding expectations and demonstrating to the world the value of Australian ingenuity.

Australian Made. Internationally recognised Australian Made

While being developed and supported in Australia, Lookatme™ has fast become a favourite of private and public organisations around the globe, in part due to the solution’s multilingual capabilities.

#digitalasset #Australia #Australian #CommTech #marketing #innovation #prandcomm #pic #video #lookatme

Australian Made, internationally recognised

The uniqueness of your Lookatme™ Digital Asset Management solution is protected with US and Australian patents. With its multilingual capabilities, Lookatme™ has become a preferred solution in many countries around the globe. World-leading Australian brands use the Lookatme™ Digital Asset Management solution to engage with media groups globally.

A proud Australian heritage

Australia is a dynamic nation. Our diversity plays an essential role in our ability to engage with the world. Our diversity is part of our heritage. As an Australian Made accredited solution, we cherish our Australian roots and our team's diversity. We are also grateful for our clients and users' contribution to developing a solution that demonstrates Australia has more to offer the world than natural resources and agriculture. Lookatme™ is a world-class example of what Australian Made represents.

Create a ‘Single source of truth’ for all council digital assets with digital asset management

DAM for
Local Councils

Through their eyes Getty Images/iStockphoto

The most compelling way to communicate to all ratepayers, no matter age or ethnicity, is with visual content. Lookatme™ ensures the right content is available to the right people, with the correct descriptions and attribution.

#council #community #city #local #localgov #publicservice #localnews #lookatme

Local councils in Australia play an important role in managing various economic, social and environmental services, which all require different types of digital assets for marketing, recordkeeping, education, and other purposes.

Keeping these assets centralised, organised and updated can be a chore, which is where digital asset management solutions come in.

Lookatme™ is an Australian-made digital asset management solution that is preferred by many of the world’s most important libraries, museums, and cultural institutions. We are already the solution of choice for Tourism Australia, state tourism authorities and numerous other government bodies in Australia. As such, we can provide a digital asset management solution for Australian councils that follows global best practices.

More choice Getty Images/iStockphoto

A Lookatme™ DAM makes serving up your images and videos the way your team and authorised users want them.

#council #community #city #local #localgov #publicservice #localnews #lookatme

Why do Australian councils need a digital asset management solution?

Branding is important to denote authority and endorsement on official council initiatives and information. However, digital asset management often falls low on the priority list for busy councils, which presents a problem when files are needed quickly.

This is exacerbated when different users create various versions of important files and store them in different places and devices, making it difficult to keep track of the correct version to use.

Through their eyes Getty Images/iStockphoto

#council #community #city #local #localgov #publicservice #localnews #lookatme

Protecting your council brand

The primary advantage of a digital asset management system for councils is the ability to protect your council brand. Your brand and collateral is likely being used on multiple documents and publications, so the challenge lies in maintaining control of what brand collateral is being used by who, how they are using it, and whether it is updated.

With a digital asset management solution like Lookatme™, you have a ‘single source of truth’ for all your brand collateral. This ensures all brand collateral resides in one place and is automatically updated with the latest branding and guidelines when new files are uploaded. You can also implement approval requirements before release if necessary.

Powerful, intuitive workflows

Every official digital asset produced often requires the input and approval of multiple stakeholders for use. Having served Australian government departments and institutions for over a decade, Lookatme™ has used that experience to develop a set of standardised role-based, intuitive workflows for approval and cataloguing.

For instance, a team member can use their phone to take images and video of a local event, then upload them directly into Lookatme™’s digital asset management system for cataloguing when convenient. When these assets are properly catalogued with the correct metadata, the team member can alert the administrator for approval.

If you are the administrator, you can simply view and approve the images in Lookatme™ via your smartphone for publication if you aren’t at your desk. Your teammate can then share them with interested stakeholders. This greatly streamlines work efficiencies and allows greater staff mobility, which can be valuable when there are events that require people to be away from their desks simultaneously.

Experiential branding Getty Images/iStockphoto

Your council’s brand is more than your logo. Images and video capture the essence of your brand and need the protection provided by Lookatme™.

#council #community #city #local #localgov #publicservice #localnews #lookatme

Centralising management and development

Beyond cataloguing and storing digital assets, the Lookatme™ digital asset management solution also allows you to centralise how these assets are developed.

You can provide controlled and appropriate access to anyone who might need access to your files, such as your team, head office, agencies, content creators, media owners and external parties such as special interest groups and local schools. You can also track who has viewed and used the assets, providing a useful audit trail for accountability.

Whenever you upload a file to Lookatme™, everyone who has access will automatically get the updated version, which simplifies collateral creation and use across parties. You can also attach guidelines for the use of images, such as approvals by multiple parties for use and timeframes for usage, which is particularly valuable when dealing with a culturally sensitive subject matter or assets with limited usage rights.

Scaling critical digital asset storage

Scalability is an issue with many digital storage solutions, especially for images and video. The average smartphone image is usually over 2MB, while the average DSLR image is around 20MB. That’s around 15 PDF to 50 Word documents per image! With all the digital assets a council may need to store, this means you may run out of space quickly.

With a digital asset management solution like Lookatme™, the cloud-based system can scale to meet your needs so you can expand your storage as your collection grows. It also has robust encryption protocols and backups to safeguard your assets, making sure they remain intact and compliant with data protection regulations.

Simple, smart, safe Getty Images/iStockphoto

Capture and curate your collection in the cloud, allowing improved, authorised access at a moment’s notice.

#council #community #city #local #localgov #publicservice #localnews #lookatme

Freeing the reluctant archivist

Organisations once retained images in either prints or negatives and employed dedicated staff members to keep these archives organised. However, today most photos and videos are stored digitally and can number in the thousands per person due to sophisticated smartphones, while council staff are likely having to juggle archiving alongside other regular tasks instead of leaving it all to a dedicated archivist.

This is where a digital asset management solution can be a game-changer. Lookatme™ makes it easy to filter, tag and store assets so they can be easily searched for and accessed when you need them, especially with the including of AI tagging. This makes it easy to archive important information for future generations.

Choosing 100% Australian owned

Products and services made in Australia are held to very high standards, making them world-class in many respects. Created, developed and headquartered in Australia with local team support, Lookatme™ is proud to be a 100% Australian-designed and owned digital asset management solution that is protected by both US and Australian patents.

Within Australia, we have been honoured to be the solution of choice for institutions such as Tourism Australia, Australian Geographic, and Destination NSW. But our expertise does not stop within the local market; many of the world’s governments and cultural institutions consider Lookatme™ to be the global benchmark for digital asset management systems

Make a start today Getty Images/iStockphoto

The Lookatme™ team can help onboard your team and have them collecting, curating, and creating in just a few weeks.

#council #community #city #local #localgov #publicservice #localnews #lookatme

Some software solutions make sense

To give you some idea of how simple Lookatme™ is to use, there are more than 20 million transactions on Lookatme™ digital asset management solutions each year and fewer than 200 end-user help desk enquiries about using Lookatme™.

It’s fast and cost-effective to implement. Your people will learn to love it in a matter of minutes. Your council can begin to protect and manage all of its digital assets professionally in weeks

All you need to do is contact us today.

Multilingual Lookatme™ makes you sound like a local - instantly

We
speak
your
language

Love sharing? Getty Images/iStockphoto

Lookatme™ Digital Asset Management solutions are used in multiple geographies around the globe and are fully multilingual. Lookatme™ multilingual features provide a more intuitive user experience for more people internationally.

#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme

Many digital asset management solutions promote that they are multilingual but what they consider to be multilingual is a poor substitute for the capabilities of Lookatme™. Lookatme™ is fully multilingual. You would expect nothing less from one of the world’s most advanced Digital Asset Management solutions. Lookatme™ is a Digital Asset Management solution that loves cultural diversity. Lookatme™ allows end-users to select language, provides localised notifications and supports multilingual metadata. Chinese and Japanese interfaces are available, and all languages with UTF8 characters sets (including Korean and Thai) are supported. Lookatme™ also allows Metadata (multilingual or English) to be bulk-edited online or downloaded and edited offline.

Every text field in Lookatme™ is multilingual

Most Digital Asset Management solutions only make a selection of fields. This makes them impractical or clumsy to use in most multilingual contexts. In comparison, every text field in Lookatme™ is multilingual, improving usability and access worldwide.

The signs are there Getty Images/iStockphoto

Regarding multilingual features, most Digital Asset Management solutions fall short of their destination. Lookatme™ does not. Lookatme™ multilingual extend to every aspect of the solution, including email updates and notifications.

#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme

All Lookatme™ notification emails are multilingual

There is no point in having a multilingual Digital Asset Management solution that goes part of the way. That is why all Lookatme™ notification emails are multilingual. This even extends to meeting the exacting standards required for Japanese email.

Lookatme™ allows end-users to select a language on the fly

Lookatme™ allows end-users to select a language on the fly and switch between languages at any time. Even if you don’t speak English, you will find it easy to use a Lookatme™ Digital Asset Management solution because everything is multilingual, even the administration settings at the back end.

Polyglot Getty Images/iStockphoto

Lookatme™ is a proper multilingual Digital Asset Management solution. It allows users to switch from one to another language on the fly.

#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme

The only choice for multilingual applications

Lookatme™ Digital Asset Management solution’s advanced and system comprehensive multilingual capabilities is another reason it has become the standard for organisations that are serious about taking their digital assets to the world.

> Book a free online demo

> DAM ROI calculator

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> Stock photography management

> Social media image management

How a DAM solution can improve workplace harmony

Share
the love

Look before you leap Getty Images/iStockphoto

Harmony is driven by consensus and a sense of empowerment, features that define the philosophy of Lookatme™ Digital Asset Management solutions. Lookatme™ allows you to manage protocols, access and approvals for groups, ensuring consistency of delivery and usage of digital assets.

#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme

How often have you been in a presentation, fanned through a document produced in Word and realized that the image used is either the wrong image or out of date? Most concerning is that you didn't produce the document. Still, you're the one in the organization responsible for maintaining the corporate or brand identity, and image control is part of that responsibility.

Never again

You could have sworn that you notified everyone in your database not to use that image anymore because it's no longer relevant or incorrect. This is one of those situations where you wished you had a Lookatme™ Digital Asset Management system. Lookatme™ has a module that allows you to centralize the use and update images in Word documents, PDFs and images for the web. It's all done with a clever little API (Application Programming Interface, or mini-application).

The power of one Getty Images/iStockphoto

Your digital asset management collection is a powerful communication resource if you can harness it. Lookatme™ Digital Asset Management solutions perfectly balance access with accountability, allowing you to adjust the scales to reflect your aims and culture.

#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme

Version control

Imagine you've just updated your branding or positioning statement and want to update all existing documents. With the link. me module, it is possible to do that just by updating the image on your Lookatme™ Digital Asset Management solution. This clever little add-on to your Lookatme™ Digital Asset Management solution automatically takes the high-risk element out of the equation by providing global control and global updates.

Imagine another scenario where you've updated a product's design or packaging. You can edit the uses of the images in Word and PDF documents instantaneously. There were no more heated discussions about whose responsibility it was or who received what email. It's updated once, and it's done correctly. That's the power of Lookatme™. Now that's brand management.

> The importance of digital asset management today

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> The value of digital asset management in a time of crisis

Why our DAM help desk feels so unloved

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the love

Plenty of seats to fill Getty Images/iStockphoto

Only an elite group of software providers have support services like those provided by Lookatme™. From a practical and intuitive self-service online help centre to ticketed responses and hands-on telephone help centre, Lookatme™ prides itself on its best-of-breed customer support and fast response times.

#love #digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme

It takes a special kind of person to staff a help desk. It takes a person with a generous and helpful nature and a person who loves nothing more than helping people. Then why are our help desk people so unloved? They fit the bill; they’re helpful; they have generous spirits and love nothing more than to help.

Is our Digital Asset Management solution at fault?

A help desk is only helpful if you need help, and it seems our clients don’t need much help. They all seem to be able to learn how to use our Digital Asset Management solution in no time. Even those who have just joined the organization seem comfortable with the system in just a few minutes.

Our clients also don’t seem to have many problems learning new tools, dealing with systems updates and even accessing their Digital Asset Management solution through mobile devices.

0.01% Getty Images/iStockphoto

How many enterprise software solutions could say that out of 20 million transactions a year, only 0.01% of users ever need help. And when you need assistance, Lookatme™ has the most experienced and qualified customer service and tech support team in the Digital Asset Management sector.

#love #digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme

Is our Digital Asset Management solution that robust?

Much to the chagrin of our lonely help desk staff, our Digital Asset Management system seems to be almost bulletproof. With the 20 million transactions that Lookatme™ handles for 200,000 users each year, there are only 200 help desk inquiries. That’s a tiny percentage of all transactions needing help. No wonder our help desk feels unloved.

Listen. Learn Getty Images/iStockphoto

Lookatme™ is a 'people' business. The team focuses on what works, what can be improved and what can transform users' experience. We love what we do and the people we work with, which shows in our product and customer support. We understand the pathway to a better solution and experience is through listening and acting.

#love #digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme

How can we fix this problem?

The problem is that our developers are always looking for ways to make our Digital Asset Management solution even more intuitive. That’s not good news for our help desk; however, there may be a way you can help. If you happen to be one of the handfuls of people who contact the help desk, please take the time to give help desk staff some of the human contact they crave. After all, we all need to be loved.

> Book a free online demo

> DAM ROI calculator

> Digital asset management software for collaboration

Find the right image or video format for each social media channel every time

Not too big
Not too small
Just right

The goldilocks principle Getty Images/iStockphoto

A commonly held belief is that file size doesn’t matter with social media. You upload the image, and the social channel does the rest. Wrong. Most social channels limit the size you upload. Also, a file too small looks terrible on the latest smartphones with retina screens. Lookatme™ Digital Asset Management solutions create social media optimised files on the fly, saving time and managing the quality of your content on social channels.

#digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme

In the world of Digital Asset Management solutions, Lookatme™ is smart. We’re talking Einstein smart. When you load your images into Lookatme™, you load your largest files. For photos, they can be high res. For video, they can even be in Raw format. Once you’ve loaded your images, Lookatme™ creates multiple derivatives automatically. What does that mean? It means that Lookatme™ keeps your original high res files but also creates and reformats files that are perfect for other uses, such as images and videos formatted for social media channels. With Lookatme™, you no longer need to spend the time reformating images and videos or pay others to do it manually.

Getting the correct information onto your social media channels

Accessing information instantly on where a photographer took an image or video, the subject matter and usage rights are more than a time-saver. It can prevent a whole lot of problems further down the track.

With Lookatme™, you add all this information when the original image, video or file is added to your library. That information stays with the digital assets until you permit it to be changed. What’s more, you can add usage rights simultaneously and maintain control of usage with alerts and approvals.

This means that you maintain greater control over what, who, when and how these images, videos and files are used on social channels. Equally important, it provides an auditable trail if there is a problem.

Do social media managers need a Digital Asset Management solution? Getty Images/iStockphoto

Personal social media can be managed anywhere from a single device because you’re using the images you’ve created and stored on your device. There’s also little risk associated with personal social media. The same cannot be said with branded content. Correct and authorised use of images is an essential best practice that Lookatme™ will help you manage.

#digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme

Maintaining social media on the run

Social media is a hungry beast. It demands new content all the time. Often people upload content on the fly. This can lead to mistakes being made.

Lookatme™ allows you and your people to access the images, videos, and files they need from mobile devices, ensuring that quality control and compliance are maintained, even on the run. As an administrator, you can approve (or prevent) the use of digital assets from your Lookatme™ DAM library on the run. The same is true for approvals and alerts.

The same is true for uploading images, videos and flyers from mobile devices. If you or your people are at an event or need to capture an image or video live, you can do so and make it available for use without returning to your computer.

Get it right every time Getty Images/iStockphoto

Social media moves at the speed of light. When trying to maintain a social strategy, details can get lost. A Lookatme™ Digital Asset Management solution allows you to manage the descriptions, usage rights and attribution details with each image and video, ensuring your people post the right content with the correct detail.

#digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme

Save time and money maintaining your social presence

Like most organizations, you have multiple social media channels to maintain. You’re also likely to have other, more pressing issues. Lookatme™ can remove the guesswork and add a new level of professionalism, quality and risk control to your social media activity.

Your Lookatme™ DAM can also dramatically reduce the time it takes for your or your people to maintain your social media feeds, making it possible to be more active or focus on other activities. Remove the need to pay others to reformat images and videos for specific channels, and you’re also saving money.

With Lookatme™, you can finally provide your social media channels with the attention they deserve.

> Book a free online demo

> DAM ROI calculator

> Social media image management

> Find the right image or video format each social media channel every time

Does anyone in your council know how many images you own?

Love
where
you live

A brand unlike any other

Your council has its own brand. It’s an amalgam of people, place, history, and experience. It represents respect for traditional owners and hope for better future. Your brand is best expressed through images and videos managed by a Lookatme™ Digital Asset Management solution.

#pics #images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme

Australian councils collect countless images and videos on numerous devices. What happens if a machine fails? How do the right people access those files? Who’s in charge of the security for those images? Are these images properly catalogued and curated? Your council can have one of the world’s most advanced and secure cloud-based Digital Asset Management solutions for as little as $490 per month.

The perfect Digital Asset Management solution for councils

“Getting the first big batch of images uploaded and tagged was a cinch with the help of Lookatme™ geniuses.”

The ease at which you can create high-quality images and the desire to use images and video to document virtually everything to do with the role of councils have made a time bomb for councils. These images and videos are often part of the compliance requirements for councils. They are used to document important events run by councils. They are even used as evidence in legal matters. However, few Australian councils have a cloud-based Digital Asset Management solution built to provide a functional image and video library with professional cataloguing and curating capabilities.

Experiential marketing Getty Images/iStockphoto

Online and social provide you with an opportunity to create an experiential communication strategy for your council, informing rate payers and residents and inviting others into your community. Lookatme™ is the ‘single source of truth’ to manage this visual storytelling process.

#pics #images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme

Introducing Lookatme™ Digital Asset Management solution

Lookatme™ is one of the most advanced Digital Asset Management solutions that has been used by many of the world’s best museums, galleries, governments and corporations for more than a decade. Over that time, its cataloguing and curating capabilities have been refined to make them highly intuitive and easy to use while providing a ‘museum’ standard professional solution.

Why is Lookatme™ the ideal solution for Australian councils?

Many councils use file management systems that were never designed to catalogue and curate images and videos. Using images and videos to document every aspect of the council’s activities is now the norm. Alternatively, many councils have opted for ‘entry level’ Digital Asset Management solutions that fall well short of their actual needs. Lookatme™ provides a professional, ‘museum’ standard Digital Assets Management solution to Australian councils for as little as $490 per month.

More love Getty Images/iStockphoto

Councils are always under resourced. Lookatme™ makes it practical for even the smallest teams to create more compelling and creative communications, with greater ease.

#pics #images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme

Streamline access and use images and video effortlessly

Lookatme™ is a solution that provides you with out-of-the-box workflows built around specific roles. This makes it easy for administrators to offer different access levels to different people in your organisation while maintaining complete control over approvals and usage. When dealing with staff from various offices and departments, contractors, ratepayers, media and countless other stakeholders, this workflow reduces the burden on administrators, increasing accessibility and the appropriate usage of these assets while maintaining security.

Lookatme™ even has some capabilities of tracking the use and expiration of images outside of the system and providing alerts and email notifications…but these are just a few of the benefits of Lookatme™.

Email or call for a free tour

If you would like an obligation-free tour of the Digital Asset Management solution that can potentially revolutionise how you access, control and manage the usage of images and video for your council, email us at ask@lookatmedam.com.

> Book a free online demo

> DAM ROI calculator

> Digital asset management for local government

> The importance of digital asset management today

> Online newsroom and digital asset management

> What value do you place on your team's time?

> Create a secure single source truth for all your digital assets

Some DAM solutions are patently better than others

Patently
better
DAM

Unequalled Getty Images/iStockphoto

Like frogs, Digital Asset Management solutions are a product of their time and environment. Lookatme™ had its origins in print, where the fidelity of images was an art form. Lookatme™ is not only an advanced solution; it’s a demonstration of the commitment to that original mission.

#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme

Lookatme™ is a patently better Digital Asset Management solution. Please don't take our word for it; take the word of the US Patent Office, which recently awarded a patent that recognizes the unique Cloud Computing Client Storage design of the Lookatme™ Digital Asset Management solution.

Copies are a poor substitute for an original

In the software world, there are innovators and there are followers. The innovators start with an idea to change the world and follow it through, leading the way in groundbreaking technology. The followers try to reverse engineer the work of the innovators without having a full appreciation of what drove the innovation in the first place. The result (at best) is a 'me too' solution. However, the reality is that the copy is never quite the same as the original; some would say it's missing the heart and soul.

The team behind Lookatme Getty Images/iStockphoto

The core team that develops and maintains Lookatme™ have a continuous history in the creative production space dating back over three decades. This understanding of what creative teams require to work at their best drives the development of Lookatme™ every day.

#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme

Spot the fake

George Burns is quoted saying, "Sincerity - if you can fake that, you've got it made." In an era of digital reproduction, we expect that the original has the same fidelity as the original. This is patently not true. An authentically original software solution such as the Lookatme™ Digital Asset Management solution is a dramatically different and better solution from the majority (if not all) of the Digital Asset Management solutions currently available.

The temptation for many looking for a Digital Asset Management solution is to believe the 'sincerity' of the messages provided by other less authentic solutions. Look beyond the hype and only commit to a solution with a long-term track record of innovation.

Creatives and craftspeople Getty Images/iStockphoto

Lookatme™ is a patently different Digital Asset Management solution. Why? The Lookatme™ team has an almost obsessive love of images and video and their role in visual storytelling.

#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme

A Digital Assets Management solution that started life as a Digital Assets Management solution

Unlike many File Management solutions, which present themselves as Digital Assets Management solutions, Lookatme™ started life as a Digital Assets Management software solution.

An industry leader with decades of experience in high-end print production built Lookatme™ from the ground up. He started with an idea well ahead of its time, looking to solve the age-old problems of managing the assets used in print production. He also wanted to find better ways of retaining the fidelity of original images and artwork.

That was almost two decades ago. Since then, Lookatme™ has continued to innovate and set the benchmark by which all other Digital Assets Management solutions are measured. The constant has been the eternal search for the perfect solution to manage the storage and fidelity of digital assets for both the physical and digital worlds. The recent US patent granted to Lookatme™ is just a small recognition of this commitment to innovation and excellence.

Always forward Getty Images/iStockphoto

The underlying principles behind the development of Lookatme™ are seamless support for creativity. We want your people to love what they create and feel inspired by the access they receive through our solution, no matter how they work.

#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme

Lookatme™ - what's next?

If you're a client who has been with Lookatme™ on this journey, you know there are always more innovations around the corner, and the soon to be released updated Lookatme™ will not disappoint.

If you're a Lookatme™ user, expect more innovation around social media integration, a much friendlier mobile user interface, enhanced video capabilities and excellent analytics. If you're a Lookatme™ competitor, try to keep up.

> Book a free online demo

> DAM ROI calculator

> Digital asset management software vs file storage

> Digital asset management for professional services businesses

> Some DAM solutions are patently better than others

> Digital asset management for financial services and insurance

> Digital asset management for local government

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