How a DAM solution can improve workplace harmony
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the love
Look before you leap Getty Images/iStockphoto
Harmony is driven by consensus and a sense of empowerment, features that define the philosophy of Lookatme™ Digital Asset Management solutions. Lookatme™ allows you to manage protocols, access and approvals for groups, ensuring consistency of delivery and usage of digital assets.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatmeHow often have you been in a presentation, fanned through a document produced in Word and realized that the image used is either the wrong image or out of date? Most concerning is that you didn't produce the document. Still, you're the one in the organization responsible for maintaining the corporate or brand identity, and image control is part of that responsibility.
The power of one Getty Images/iStockphoto
Your digital asset management collection is a powerful communication resource if you can harness it. Lookatme™ Digital Asset Management solutions perfectly balance access with accountability, allowing you to adjust the scales to reflect your aims and culture.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
Version control
Imagine you've just updated your branding or positioning statement and want to update all existing documents. With the link. me module, it is possible to do that just by updating the image on your Lookatme™ Digital Asset Management solution. This clever little add-on to your Lookatme™ Digital Asset Management solution automatically takes the high-risk element out of the equation by providing global control and global updates.
Imagine another scenario where you've updated a product's design or packaging. You can edit the uses of the images in Word and PDF documents instantaneously. There were no more heated discussions about whose responsibility it was or who received what email. It's updated once, and it's done correctly. That's the power of Lookatme™. Now that's brand management.
> The importance of digital asset management today
Why our DAM help desk feels so unloved
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Plenty of seats to fill Getty Images/iStockphoto
Only an elite group of software providers have support services like those provided by Lookatme™. From a practical and intuitive self-service online help centre to ticketed responses and hands-on telephone help centre, Lookatme™ prides itself on its best-of-breed customer support and fast response times.
#love #digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatmeIt takes a special kind of person to staff a help desk. It takes a person with a generous and helpful nature and a person who loves nothing more than helping people. Then why are our help desk people so unloved? They fit the bill; they’re helpful; they have generous spirits and love nothing more than to help.
0.01% Getty Images/iStockphoto
How many enterprise software solutions could say that out of 20 million transactions a year, only 0.01% of users ever need help. And when you need assistance, Lookatme™ has the most experienced and qualified customer service and tech support team in the Digital Asset Management sector.
#love #digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme
Is our Digital Asset Management solution that robust?
Much to the chagrin of our lonely help desk staff, our Digital Asset Management system seems to be almost bulletproof. With the 20 million transactions that Lookatme™ handles for 200,000 users each year, there are only 200 help desk inquiries. That’s a tiny percentage of all transactions needing help. No wonder our help desk feels unloved.
Listen. Learn Getty Images/iStockphoto
Lookatme™ is a 'people' business. The team focuses on what works, what can be improved and what can transform users' experience. We love what we do and the people we work with, which shows in our product and customer support. We understand the pathway to a better solution and experience is through listening and acting.
#love #digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme
How can we fix this problem?
The problem is that our developers are always looking for ways to make our Digital Asset Management solution even more intuitive. That’s not good news for our help desk; however, there may be a way you can help. If you happen to be one of the handfuls of people who contact the help desk, please take the time to give help desk staff some of the human contact they crave. After all, we all need to be loved.
Find the right image or video format for each social media channel every time
Not too big
Not too small
Just right
The goldilocks principle Getty Images/iStockphoto
A commonly held belief is that file size doesn’t matter with social media. You upload the image, and the social channel does the rest. Wrong. Most social channels limit the size you upload. Also, a file too small looks terrible on the latest smartphones with retina screens. Lookatme™ Digital Asset Management solutions create social media optimised files on the fly, saving time and managing the quality of your content on social channels.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatmeIn the world of Digital Asset Management solutions, Lookatme™ is smart. We’re talking Einstein smart. When you load your images into Lookatme™, you load your largest files. For photos, they can be high res. For video, they can even be in Raw format. Once you’ve loaded your images, Lookatme™ creates multiple derivatives automatically. What does that mean? It means that Lookatme™ keeps your original high res files but also creates and reformats files that are perfect for other uses, such as images and videos formatted for social media channels. With Lookatme™, you no longer need to spend the time reformating images and videos or pay others to do it manually.
Do social media managers need a Digital Asset Management solution? Getty Images/iStockphoto
Personal social media can be managed anywhere from a single device because you’re using the images you’ve created and stored on your device. There’s also little risk associated with personal social media. The same cannot be said with branded content. Correct and authorised use of images is an essential best practice that Lookatme™ will help you manage.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme
Maintaining social media on the run
Social media is a hungry beast. It demands new content all the time. Often people upload content on the fly. This can lead to mistakes being made.
Lookatme™ allows you and your people to access the images, videos, and files they need from mobile devices, ensuring that quality control and compliance are maintained, even on the run. As an administrator, you can approve (or prevent) the use of digital assets from your Lookatme™ DAM library on the run. The same is true for approvals and alerts.
The same is true for uploading images, videos and flyers from mobile devices. If you or your people are at an event or need to capture an image or video live, you can do so and make it available for use without returning to your computer.
Get it right every time Getty Images/iStockphoto
Social media moves at the speed of light. When trying to maintain a social strategy, details can get lost. A Lookatme™ Digital Asset Management solution allows you to manage the descriptions, usage rights and attribution details with each image and video, ensuring your people post the right content with the correct detail.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communications #brand #reputationmanagement #lookatme
Save time and money maintaining your social presence
Like most organizations, you have multiple social media channels to maintain. You’re also likely to have other, more pressing issues. Lookatme™ can remove the guesswork and add a new level of professionalism, quality and risk control to your social media activity.
Your Lookatme™ DAM can also dramatically reduce the time it takes for your or your people to maintain your social media feeds, making it possible to be more active or focus on other activities. Remove the need to pay others to reformat images and videos for specific channels, and you’re also saving money.
With Lookatme™, you can finally provide your social media channels with the attention they deserve.
> Social media image management
> Find the right image or video format each social media channel every time
Does anyone in your council know how many images you own?
Love
where
you live
A brand unlike any other
Your council has its own brand. It’s an amalgam of people, place, history, and experience. It represents respect for traditional owners and hope for better future. Your brand is best expressed through images and videos managed by a Lookatme™ Digital Asset Management solution.
#pics #images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatmeAustralian councils collect countless images and videos on numerous devices. What happens if a machine fails? How do the right people access those files? Who’s in charge of the security for those images? Are these images properly catalogued and curated? Your council can have one of the world’s most advanced and secure cloud-based Digital Asset Management solutions for as little as $490 per month.
Experiential marketing Getty Images/iStockphoto
Online and social provide you with an opportunity to create an experiential communication strategy for your council, informing rate payers and residents and inviting others into your community. Lookatme™ is the ‘single source of truth’ to manage this visual storytelling process.
#pics #images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme
Introducing Lookatme™ Digital Asset Management solution
Lookatme™ is one of the most advanced Digital Asset Management solutions that has been used by many of the world’s best museums, galleries, governments and corporations for more than a decade. Over that time, its cataloguing and curating capabilities have been refined to make them highly intuitive and easy to use while providing a ‘museum’ standard professional solution.
Why is Lookatme™ the ideal solution for Australian councils?
Many councils use file management systems that were never designed to catalogue and curate images and videos. Using images and videos to document every aspect of the council’s activities is now the norm. Alternatively, many councils have opted for ‘entry level’ Digital Asset Management solutions that fall well short of their actual needs. Lookatme™ provides a professional, ‘museum’ standard Digital Assets Management solution to Australian councils for as little as $490 per month.
More love Getty Images/iStockphoto
Councils are always under resourced. Lookatme™ makes it practical for even the smallest teams to create more compelling and creative communications, with greater ease.
#pics #images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme
Streamline access and use images and video effortlessly
Lookatme™ is a solution that provides you with out-of-the-box workflows built around specific roles. This makes it easy for administrators to offer different access levels to different people in your organisation while maintaining complete control over approvals and usage. When dealing with staff from various offices and departments, contractors, ratepayers, media and countless other stakeholders, this workflow reduces the burden on administrators, increasing accessibility and the appropriate usage of these assets while maintaining security.
Lookatme™ even has some capabilities of tracking the use and expiration of images outside of the system and providing alerts and email notifications…but these are just a few of the benefits of Lookatme™.
Email or call for a free tour
If you would like an obligation-free tour of the Digital Asset Management solution that can potentially revolutionise how you access, control and manage the usage of images and video for your council, email us at ask@lookatmedam.com.
> Digital asset management for local government
> The importance of digital asset management today
> Online newsroom and digital asset management
> What value do you place on your team's time?
> Create a secure single source truth for all your digital assets
Some DAM solutions are patently better than others
Patently
better
DAM
Unequalled Getty Images/iStockphoto
Like frogs, Digital Asset Management solutions are a product of their time and environment. Lookatme™ had its origins in print, where the fidelity of images was an art form. Lookatme™ is not only an advanced solution; it’s a demonstration of the commitment to that original mission.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatmeLookatme™ is a patently better Digital Asset Management solution. Please don't take our word for it; take the word of the US Patent Office, which recently awarded a patent that recognizes the unique Cloud Computing Client Storage design of the Lookatme™ Digital Asset Management solution.
The team behind Lookatme Getty Images/iStockphoto
The core team that develops and maintains Lookatme™ have a continuous history in the creative production space dating back over three decades. This understanding of what creative teams require to work at their best drives the development of Lookatme™ every day.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Spot the fake
George Burns is quoted saying, "Sincerity - if you can fake that, you've got it made." In an era of digital reproduction, we expect that the original has the same fidelity as the original. This is patently not true. An authentically original software solution such as the Lookatme™ Digital Asset Management solution is a dramatically different and better solution from the majority (if not all) of the Digital Asset Management solutions currently available.
The temptation for many looking for a Digital Asset Management solution is to believe the 'sincerity' of the messages provided by other less authentic solutions. Look beyond the hype and only commit to a solution with a long-term track record of innovation.
Creatives and craftspeople Getty Images/iStockphoto
Lookatme™ is a patently different Digital Asset Management solution. Why? The Lookatme™ team has an almost obsessive love of images and video and their role in visual storytelling.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
A Digital Assets Management solution that started life as a Digital Assets Management solution
Unlike many File Management solutions, which present themselves as Digital Assets Management solutions, Lookatme™ started life as a Digital Assets Management software solution.
An industry leader with decades of experience in high-end print production built Lookatme™ from the ground up. He started with an idea well ahead of its time, looking to solve the age-old problems of managing the assets used in print production. He also wanted to find better ways of retaining the fidelity of original images and artwork.
That was almost two decades ago. Since then, Lookatme™ has continued to innovate and set the benchmark by which all other Digital Assets Management solutions are measured. The constant has been the eternal search for the perfect solution to manage the storage and fidelity of digital assets for both the physical and digital worlds. The recent US patent granted to Lookatme™ is just a small recognition of this commitment to innovation and excellence.
Always forward Getty Images/iStockphoto
The underlying principles behind the development of Lookatme™ are seamless support for creativity. We want your people to love what they create and feel inspired by the access they receive through our solution, no matter how they work.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Lookatme™ - what's next?
If you're a client who has been with Lookatme™ on this journey, you know there are always more innovations around the corner, and the soon to be released updated Lookatme™ will not disappoint.
If you're a Lookatme™ user, expect more innovation around social media integration, a much friendlier mobile user interface, enhanced video capabilities and excellent analytics. If you're a Lookatme™ competitor, try to keep up.
> Digital asset management software vs file storage
> Digital asset management for professional services businesses
> Some DAM solutions are patently better than others
> Digital asset management for financial services and insurance
> Digital asset management for local government
Five reasons to secure your brand assets with a DAM solution
Love
what
you do
Rejuvenating your images and videos Getty Images/iStockphoto
Your digital asset collection isn’t stale. It needs to be seen through the prism of a Lookatme™ Digital Asset Management solution to be revitalised.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatmeIn today's digital age, brands rely on a variety of digital assets – such as websites, videos, and PDFs – to enhance their online presence. However, the management of these critical assets is often overlooked.
Tech can get away from you Getty Images/iStockphoto
Whether it is hardware failure, hacking of internal systems, or simply poor management practices by your people, your valuable digital asset collection remains at risk until you deploy a solution like Lookatme™.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #1. Data Loss Mitigation and Enhanced Accessibility
Technology advances so quickly that physical hard disks and data-storing devices, such as desktop computers, laptops, tablets, and smartphones, can become obsolete within just a few years. Additionally, they can also be prone to unexpected failures – even servers in data centres – which can have dire consequences.
With a digital asset management solution such as Lookatme™, you will benefit from multiple levels of security and numerous backups of your digital assets, providing extra assurance that your digital assets remain secure in the event of any unforeseen incidents.
Accessibility is also a major advantage of a DAM solution. Lookatme™, for instance, has an innovative app that allows users to easily and securely upload digital assets directly from their mobile devices for maximum convenience.
‘Where’s Marie gone?’ Getty Images/iStockphoto
It’s a fact of life that business and creative relationships change and even fail. Ensure that you have complete control over your digital assets with Lookatme™.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #2. Reduced Dependency on Goodwill
Professional relationships with the agencies, photographers, designers, and content creators who create your assets tend to be transient. Once the shelf life of these relationships expires, it may be difficult for you to retrieve all the past brand collateral and digital assets that they worked on. This is especially true if these parties clear their storage regularly to make room for new clients.
The security and availability of your digital assets should not be dependent on the goodwill of your creative partners. If you have a comprehensive digital asset management system such as Lookatme™, you can instruct that your assets be directly stored in the system upon creation. This gives you full ownership and control over them.
Additionally, the system has the added advantage of allowing you to manage approval asset processes, keep hi-resolution files and multiple derivatives, and the individual components that your digital assets are composed of within a secure environment.
$300 X 2,000 Getty Images/iStockphoto
On average commercial images cost $300 each to create. Factor in all the digital assets your organisation has funded, and your collection is worth a small fortune. Protect your investment with a Lookatme™ Digital Asset Management solution.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #3. Security of Valuable Investments
Most valuable assets in an organisation will be secure and insured. Digital assets are not usually considered to fall in this category, but do not underestimate the amount of time and resources that you have invested into their creation. If you took the time to create a spreadsheet that included the full cost of development, you might find yourself surprised.
As such, there is wisdom in ensuring that your digital assets are also kept safe – especially against cyberthreats and natural disasters. This is made easier with comprehensive digital asset management solutions like Lookatme™, which provides multiple layers of security and backup for your digital assets – thereby delivering protection and a form of insurance for your peace of mind.
‘That’s not our image!’ Getty Images/iStockphoto
Without a solution like Lookatme™, your people are reduced to trawling through file management systems, computers, devices and online. The only way to know they are using the right images and assets correctly is with Lookatme™.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #4. Leakage and Sabotage Prevention
Digital assets, especially those created for high-profile brand campaigns, can be highly sensitive. You would not want images for a new promotional campaign or a brand refresh to be leaked to the public before your scheduled reveal as this might impact audience response.
However, when your digital assets are held by external agencies or creators, you run the risk of third-party leakage – whether accidental or intentional. Whatever the reason, if your digital assets are leaked before a campaign begins, there is no way to “put the toothpaste back in the tube”.
Why take the risk? The best way to reduce the chance of leakage is to ensure access control. A digital asset management system like Lookatme™ has this control built into the system, enabling it to prevent unauthorised asset sharing and deterring potential threats such as sabotage.
Rinse, wash, repeat Getty Images/iStockphoto
The frequency organisations spend money recreating the digital assets they own is alarming. Create a single source of truth for all your digital assets to improve the ROI of your marketing and communication assets.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #5. A “Single Source of Truth”
Like many brand managers, you may have the final digital assets for your campaigns but not the original images, graphics, video, and artwork used. These usually belong to the original author. Problems may arise when you need to modify your assets due to a mistake or change of position statement, product, or brand, but the original author is unavailable.
Digital image management solutions such as Lookatme™ can help you with that. Lookatme™ centralises approval processes and provides access to your digital assets. For example, you can approve photographers to upload high-res images directly into your DAM solution, after which you can grant others access to and automatically create derivatives of these images. At the end of the campaign, you will have both the final digital assets and all the artwork, derivatives, and original high-res images.
To make things easier, Lookatme™ also keeps track of the related metadata and approval records of your digital assets. This way, you (and anyone else you approve) can easily access your catalogued digital assets for future use. What’s more, Lookatme™ even allows you to send automatic alerts when usage rights are about to expire.
Command centre Getty Images/iStockphoto
Control what your people discover and how they use your images and videos. Create approval processes that work the way you want.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #6. Your Partner-in-Creation
We showed you five reasons why a current-generation digital asset management solution can be vital to secure and manage your digital assets. However, here’s a sixth – and arguably most important – reason: it helps you uphold and execute your responsibilities with confidence.
Regardless of the parties involved in your asset development and usage, the ultimate responsibility for their integrity rests with you, the brand manager, because digital assets are your purview.
With a DAM solution such as Lookatme™, brand managers can finally gain control over an expanding digital asset base, allowing for extended use and efficient allocation of marketing communication resources. You may even find that using such a system can help you redirect your marketing budget to areas where it can have the greatest impact, saving your organisation money.
Control at Your Fingertips With Lookatme™ DAM System
Adopting a Lookatme™ DAM system is not just a prudent choice; it is a strategic imperative in today's digital age. So, make the smart choice and click the button below to book a free online demo with one of our experts to discover how you can revolutionise your approach to digital asset management.
Revolutionise your digital marketing with Lookatme™ and XL.Today™
XL.Today™
marketing
solution
Streamline your everyday brand-building activities XL.Today™
XL.Today™ provides one of the most intuitive, simple workflows for creatives managing email campaigns and social media channels. At its heart XL.Today™ features one of the world's best enterprise-level Digital Asset Management solutions, Lookatme™.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatmeWith XL.Today™, Lookatme™ demonstrated exactly how transformative and advanced Digital Asset Management solutions could be. XL.Today™, extends the capability of your Lookatme™ DAM to power your digital marketing capabilities. Now you can select 'campaign' within your Lookatme™ DAM. Your approved images are automatically available for campaigns in what is possibly the most intuitive and streamlined five-channel digital marketing platform. Imagine you want to send a personalised email and SMS campaigns. Then add a Facebook, Twitter, and Instagram post within a few short minutes. Imagine running multiple campaigns with similar content to different target audiences and comparing results visually. This is the power of Lookatme™ with XL.Today™.
More with less Getty Images/iStockphoto
XL.Today™ was designed to help Lookatme™ clients further improve the productivity of their marketing, PR, IR, and internal communication teams. By allowing teams to come to a consensus collaboratively and securely on images and videos, Lookatme™ reduces timeframes for projects and reduces risk. By controlling which assets are available through your XL.Today™ planform, you allow your people to focus on what's relevant and pre-approved. Add these capabilities to the fact that XL.Today™ can reduce the average multi-channel creation time by as much as 1300%, and you have a paradigm-changing opportunity.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
What can XL.Today™ do to add value to your existing Lookatme™ solution today?
You have already used your Lookatme™ digital asset management solution to curate all your digital assets and make them accessible. You also use Lookatme™ to manage usage rights and the accuracy of metadata. It is a natural extension to apply the use of XL.Today™ to broadcast these assets and increase engagement with key target audiences.
Use XL.Today™ to create highly targeted customer segments and send personalized messages via email and SMS. Then amplify reach and engagement to Facebook, Twitter and Instagram in one simple, fast and intuitive workflow. Measure and compare results, then use that information to drive even more effective campaigns.
More is more XL.Today™
If you only look at three popular social media channels' best practices, your team are required to post 26 times each week. You should also send a minimum of one email weekly to customers—easy access to pre-approved images to XL.Today™, from your Lookatme™ DAM, makes this practical and straightforward.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
Add value to every digital asset
Your digital assets are only valuable if used. In recent surveys, marketers identified that finding better ways to repurpose content* was a high priority. You probably have the same issue; however, your Lookatme™ solution already solves the problem of accessibility and image management. XL.Today™ is all you need to complete your digital marketing solution.
Experiential branding XL.Today™
You are in a global battle for attention. No matter the size of your organisation, XL.Today™ can level the playing field. XL.Today™ acts as a force multiplier, seemingly increasing the size of your team and the frequency and quality of engagement with existing and potential customers and other stakeholders. XL.Today™ has inbuilt channel best practice features, like hashtag research, responsive email templates and channel-based character limits.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
Images and experiences
If part of your role promotes experiences, then images are essential. We all use images to capture experiences. The language of social media is images. Using the images you already have to drive your marketing experience makes sense. Talk to your Lookatme™ representative today about how you can use Lookatme™ and XL.Today™, to transform your digital marketing campaigns.
*B2C Content Marketing Trends-North America: Content Marketing Institute/Marketing Profs
> Digital asset management software for collaboration
> Digital asset management software vs file storage
> Digital asset management for tourism
> Digital asset management for professional services businesses
> Some DAM solutions are patently better than others
What value do you place on your team's time?
Free to
discover
Set your people free Getty Images/iStockphoto
Unharness the natural power of your image, video, and brand asset collection with a Lookatme™ Digital Asset Management solution. Free teams with inspiring discovery journeys, collaboration tools and simple authorised access.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatmeGreat people are hard to find, yet organisations squander so much of their people's time on repetitive tasks around the image and digital asset management. Organisations are happy to invest in technology that streamlines accounting and other business workflows, but they often forget about the time that their teams spend accessing and managing visual collateral. The hidden cost of searching for and managing the correct usage of visual assets is mind-boggling.
For the love of generations of digital assets Getty Images/iStockphoto
File management solutions are a poor substitute. Their structures are unsated to image and video discovery and compliant usage. Over time entire generations of digital assets are lost in these solutions; there’s no intuitive way to find them. A solution Like Lookatme™ helps your team rediscover lost gems and manage compliance like descriptions, usage rights and attribution.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatme
The risk you're creating
Finding your digital assets is just part of the problem. Do you have an accurate description of the image or video? Do you know if you're using the latest version? If it's an image or a video, what are the usage rights? Do you know if you have current releases for any of the people in the images? Are you using the correct format of the asset? Is the file size and format appropriate for usage? Is the asset correctly attributed to the creator and owner? Risk mitigation is your responsibility.
There are sophisticated solutions that trawl online visual assets checking for unauthorised usage of intellectual property. It's a risk for you and your organisation - a risk you can easily manage with Lookatme™.
Save up to 85% of time Getty Images/iStockphoto
A solution like Lookatme™ can save up to 85% of the time it takes to find the right images and video for a project; when you multiple this saving across an entire project or an entire team, the time and financial savings are substantial. Factor in that digital asset searches file management and other types of solutions, on average, 30% of the time fails, and the value of Lookatme™ becomes clear.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatme
Lookatme™ ROI
There are two critical aspects to evaluating a solution like Lookatme™; how much time can Lookatme™ save you and your people, and what risks your organisation can mitigate.
How much time can Lookatme™ save you and your people
If you were to ask your people how much time they wasted searching for images, they would probably say 'a little'. If you were to ask the same question directly after they finish a project with many images, they might have a different response. Some research indicates that 30% of digital asset searches end without successfully finding the asset. The same study has shown that a Digital Asset Management solution like Lookatme™ can reduce the time to find a digital asset by as much as 85%.
Those figures may sound abstract to you because this is something that you don't audit in your organisation. However, think of how often everyone in your organisation uses digital assets, and the actual value of Lookatme™ becomes clear. Web and social media posts, PowerPoint presentations, client presentations, all your print and digital marketing, displays, exhibitions and events…the list go on.
You can’t take back what’s already done Getty Images/iStockphoto
The best time to prevent mistakes is before they happen. Most of the errors that occur around digital assets involve incorrect descriptions or lack of attribution. You cannot blame people for these mistakes if they don’t have a solution like Lookatme™ that allows you to manage metadata with every digital asset.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatme
What risks can my organisation avoid?
You can break risk into two basic categories: usage rights and accuracy of information. Imagine using a stock image on packaging or products by accident. The costs can be high. Worse still, imagine using an image that you were never authorised to use in the first place, simply because someone found an image on the web that they thought was correct. What about using an image with people who had not authorised usage or an image that was embargoed for release at a later date? Maybe your people could over-excitedly use an image for a product or service that's not in the marketplace yet, or that belongs to a competitor? You'd be surprised how frequently these things happen.
Now imagine another scenario where your people misidentify the contents of an image. It could be a product on your e-commerce solution or an image you're using in a presentation or exhibition. Red faces would be an obvious result, but what happens if there is a consumer backlash or legal action? Isn't it better to manage these risks from the outset? Lookatme™ makes it practical to avoid many of these risks and manage the decision-making process around digital asset usage.
What's next?
OK, now you are starting to understand the time your people can save with Lookatme™. You are also beginning to understand the risks you can avoid. What's next? We think the next thing for you to do is see Lookatme™ in action for yourself. Click on the 'schedule a free web demo' at the top of the page to experience Lookatme™ for yourself.
> How a DAM solution can improve workplace harmony
> The importance of digital asset management today
> Digital asset management software vs file storage
> Five reasons to secure your brand assets with a DAM solution
Social media image management
#social
#media
#management
‘Great shot, but you can’t use it’ Getty Images/iStockphoto
With the power and quality of devices in everybody’s hands, a good eye, and a little luck, anybody could create a great social media image; however, whether a company has the right to use it is another story.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tictok #linkedIn #snapchat #lookatmeWith most social media channels recommending multiple posts each day and most posts being driven by images and video, managing these assets is a high priority for most organizations. The best way to manage the visual assets used on social media is with a Digital Asset Management solution, such as Lookatme™.
Only the most compliant will survive Getty Images/iStockphoto
As an organization, you’re competing on social media with individuals who are not subject to the same scrutiny as you. To gain attention, your social media team needs easy access to every legitimate image and video they can access. With Lookatme™, you can preapprove content for use on social media and supply accurate descriptions, making discovery and compliance simple for your social team.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tictok #linkedIn #snapchat #lookatme
Mining your existing digital assets
You’re overlooking that buried in the devices and computers used by your team are countless resources that can supercharge your social media strategy. Hidden in Dropbox folders, hard disks, and file management systems are all these digital assets that you have paid to create but use infrequently, if at all. You can change everything by collecting all these digital assets in your Lookatme™ Digital Asset Management solution.
A more innovative form of Social media image management
Imagine searching by image or video, location, date, tile or tag and seeing, in seconds, the opportunities in your collection. Imagine creating a Teambox to share with others in your team, generating new opportunities to energize your social media strategy.
Imagine using multiple visuals from the same shoot to tell your story. Imagine reusing the same digital assets on each channel to convey different aspects of your story. Imagine automatically creating optimized digital asset derivatives for each social channel. It’s all practical with your Lookatme™ Digital Asset Management solution.
Teambox Getty Images/iStockphoto
Teambox is a solution within a solution. It allows your marketing, PR and social teams to work together to reach a consensus on images and videos for social content calendars. Importantly, it’s a way to do so confidentially and securely.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tictok #linkedIn #snapchat #lookatme
Let’s go!
A successful social media strategy is driven by planning, creating content and scheduling. Social media image management with your Lookatme™ Digital Asset Management solution can help you with each aspect of your social media strategy.
From a planning perspective, once you have created your collection in Lookatme™, you can review your assets and understand what you have and what you will need to make.
From a content creation perspective, you can provide access to your Lookatme™ DAM to photographers, videographers and other content creators, streamlining approval processes and assisting with content collaboration. From a scheduling perspective, you can quickly access digital asset derivatives for specific channels, allowing you to schedule and optimize posts much more easily and consistently.
Social media image management and much more
Social media image management is just one small aspect of the improvements you can make to your communication strategy with your Lookatme™ Digital Asset Management solution.
> Find the right image or video format each social media channel every time
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Love of visual storytelling Getty Images/iStockphoto
There has been a communication revolution over the past decade. Visual storytelling is now the most common form of communication. Lookatme™ makes it simple for your people to embrace visual storytelling.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatmeUnderstanding when your organisation needs a Digital Asset Management system can be a simple calculation of how much time can be saved or how much risk you can mitigate. Unfortunately, most organisations don't track activity and efficiency with image, video, brand and other digital assets. If they did, they would be astonished at how inefficient their management is over such assets. In the absence of such information, we suggest using the following questions to help you understand the value of a Digital Asset Management system for your organisation.
Time is not a renewable resource Getty Images/iStockphoto
One of the most significant inefficiencies in organisations is time wasted looking for images and videos. Your new Lookatme™ Digital Asset Management solution allows you to control precisely what is discoverable and usable by each team member, saving time.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How many of these searches are unsuccessful or unsatisfactory?
Industry research indicates that without the right Digital Asset Management system, 30% of searches for digital assets are unsuccessful. If you are using a file management system or simply folders or libraries on multiple devices, this should be no surprise.
How many assets are lost?
This happens more times than organisations like to admit. Digital assets are created at a high cost, then incorrectly stored, or stored on devices that fail. No backups are kept, and the assets are lost for all time. Often files are only discovered to be missing when you need them most. This can all be avoided with the right Digital Asset Management system hosted in the Cloud.
It’s in the detail Getty Images/iStockphoto
Image and video quality matters in increasingly hi-resolution screens and devices. Your Lookatme™ Digital Asset Management solutions create derivatives of your original files on the fly, making it simple for your people to access files with the correct resolution for every application.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How often does your team use a lower resolution file because the original is lost or undiscoverable?
On the surface, solutions like Dropbox or other file managing solutions seem fine. Once you find yourself trawling through folder after folder, it soon becomes evident that such solutions fall short on more extensive collections of digital assets. This problem is further compounded when it comes to multiple versions of the same digital asset. The right Digital Asset Management system can solve all of this.
How much time and effort is wasted because the wrong or an old digital asset version is used?
The ease at which multiple versions of the same digital asset can be created is a blessing and a curse. Confusion is commonplace. The wrong version of an image, video or brand asset is made public. The damage can be an embarrassment or something much more devastating. The right Digital Asset Management system helps manage version control.
Maximise the value of your investments Getty Images/iStockphoto
Lookatme™ can order the same images differently to tell different stories. Lookatme™ allows your team to use your digital asset collection like a visual vocabulary to tell all your stories.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How many valuable digital assets are underutilised?
This is one of the significant concerns of Marketers worldwide. Most Marketers are looking for ways to utilise better the images, videos, brand and other digital assets they have created. They need to justify their investments, and the easiest way to do this is to use these assets repeatedly. If you have invested in photo shoots, video production or engaged designers and advertising agencies, you may have the same concerns.
The library of assets you have created is underutilised because of visibility and accessibility. If you can discover and see a digital asset through simple and intuitive searches from anywhere and have approved access, you will use them much more. The right Digital Asset Management system provides you with a 'single source of truth' for all your images, videos, brand and other digital assets, enabling increased and accurate usage.
How often is a stock image used that is out of licence?
You may have stock images and videos on your website. They may exist in PDFs, Microsoft Office, or other digital documents and presentations. You could be accidentally using them on social media. Your team may be using stock images and videos you no longer have the right to use. You may even be using stock images and videos in ways they were never licensed. With the proliferation of technologies used by stock libraries to reveal misuse, you may be exposing your organisation to potential legal action. The right Digital Asset Management system can help regulate and manage the use of stock images and videos in your digital applications.
Ask for permission, not forgiveness Getty Images/iStockphoto
The expression ‘it's easier to ask for forgiveness than it is to get permission’ does not apply when using digital assets. There are very real consequences to your team misusing assets. Lookatme™ helps mitigate this risk.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How often has your team used an unauthorised image or video?
Stock images are just the start of this problem. If you've engaged a photographer, videographer, designer, in fact, any content creator, you have the responsibility to manage usage rights.
A photographer might place restrictions around how long an image is licenced. If there are talent or locations in these shots, limitations on usage and licensing duration almost always apply. The same can apply to any digital content. The right Digital Asset Management system can help regulate and manage usage rights and help you mitigate risk.
How often has your team used a digital asset you have not approved?
Misuse of an image, video, brand, or other digital asset is entirely innocent. It is caused by a lack of approval processes and role-based access. The right Digital Asset Management system provides a reliable approval workflow that mitigates this risk.
What is the right Digital Asset Management system for your organisation?
Start by using this list as a checklist against any Digital Asset Management system you are researching. Prioritise what is important to you, your team and your organisation. Most importantly, invest in a system with a proven track record. One that is used by an organisation where their survival depends on how they manage large content libraries. If you're looking for a start, explore Lookatme™ more.
> The importance of digital asset management today
> Remote working practices that deliver growth
> The value of digital asset management in a time of crisis
> How a DAM solution can improve workplace harmony
> What value do you place on your team's time?
> Create a secure single source truth for all your digital assets