Digital asset management software vs. file storage
DAM
vs.
boxes
I see what you’re going for Getty Images/iStockphoto
One of the many benefits of Lookatme™ is visual discovery. It changes the user experience; speeds up discover and helps build stronger and more compelling visual narratives.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatmeIf you're like most organizations, you back up and share files with a file storage solution like Dropbox, Box or Azure. Many of these solutions are excellent; however, if you're serious about searching, sharing and securing files that are important to your organization, you need a Digital Asset Management software solution like Lookatme™ … and here's why.
The clue's in the name Getty Images/iStockphoto
If you put something in a box and put it with thousands of other boxes, of course it's going to be hard to find. Alternately take the Lookatme™ Digital Asset Management path, and curate experiences that deliver intuitive and more dynamic, granular visual discovery journeys, then images and video will have uses beyond what you can imagine today.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Sharing
People say sharing with a file storage system is simple. You create a folder, add content and share a link; however, that's the extent of the sharing capabilities of such systems.
Lookatme™ will enable you to set up rules around users and roles, ensuring only the right people have access to files. It also guarantees that authorized people can upload, update or change files. Lookatme also allows you to share files; however, it includes options for workflow approvals and even the capabilities of tracking how and where files are used. Lookatme also has Teambox™, a proprietary collaboration tool that allows teams to share digital assets, add comments, make changes and approve digital assets for projects.
Security
Many file storage systems lack the security features needed by organizations. If you read the news, you will know that some vendors have been significant targets for hackers. There are also security issues related to the inability to lock folders.
Your Lookatme digital asset management software sits behind one of the most secure firewalls available. In addition to that, you can use Lookatme to manage access via roles and other security features. If you incorporate the Lookatme advanced tracking capabilities, you can track how and where many files are used outside the system.
All smiles Getty Images/iStockphoto
A Lookatme™ DAM is a bit like a smartphone; once you’ve experienced it you can’t image your life without it. Unlike file management systems, Lookatme™ Digital Asset Management solutions tap into one of the best kept communication secrets; it takes a few to read a short file description, but it only takes 13 milliseconds to recognise the conte t of an image. Its why visual discover of images and videos works so effectively.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Subscription
File storage solutions like Dropbox, Box or Azure let you set up free subscriptions; however, they are limited to perhaps 2GB of storage. To put that into context, the average 4K move is 100GB. These vendors also reserve the right to delete inactive accounts, which means you could lose important files. Even the most expensive solutions from file storage vendors lack many of the standard features of Lookatme™.
In comparison, a Lookatme Starter subscription provides features such as advanced search and administration functions, automatic derivative creation and Teambox™ for less than the cost of a professional package from a file storage vendor.
Something else
Let's say that a file storage system is so deeply entrenched in your corporate culture that the thought of changing how most users store and share files is inconceivable. Lookatme allows you to integrate with these systems, utilizing the features your people love while providing you with a full-feature digital asset management solution, complete with your digital asset library and advanced search and administration functions.
Book in for a demo today to learn first-hand how Lookatme™ can transform how you search, share and secure your digital assets.
> The importance of digital asset management today
> Remote working practices that deliver growth
> The value of digital asset management in a time of crisis
> How a DAM solution can improve workplace harmony
Digital asset management software for collaboration
Love
teamwork
Many hands Getty Images/iStockphoto
Lookatme™ Digital Asset Management solutions help teams work cooperatively and securely across groups, geographies and organisations.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatmeWhether you’re involved in creating a website, a catalogue, a presentation document, a video or any project that includes digital assets, you will need buy-in and approval from other team members. Without it, mistakes will happen, your team will miss opportunities, and egos will be bruised. Teambox™ solves these issues, streamlining the process and removing ambiguity.
Teambox Lookatme™
Teambox is a solution within a solution. It is designed to help teams securely communicate and achieve consensus on image and video selection, no matter the location of team members.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How is Teambox™ used?
Teambox™ is a tool that comes standard with your Lookatme™ Digital Asset Management solution (DAM). It’s yet another feature of Lookatme.app™ that helps you every day optimize the use and value of your organization’s investment in the creation of images, videos, sound files, documents and brand assets.
Teambox™ makes it simple and practical to select digital assets for projects and work with other team members to reach a consensus.
Using Teambox™ for image selection
Let’s say you’re working on a presentation document or a catalogue, and you want input from other team members on what images to use. Teambox™ allows you to make your selection and share your ideas with others on your project team. Project team members can securely view your Teambox™ from anywhere and on any device.
You can even print your Teambox™ or create a PDF contact sheet of your selection to share outside of your Lookatme DAM. Teambox™ is a more innovative way to reach a consensus and record your team’s final selection, which can then be downloaded and used in your project.
Embracing the potential of video Getty Images/iStockphoto
Increasingly video is driving communication; however, video production is expensive. Lookatme™ Digital Asset Management solutions help the team repurpose existing video to create more original content from existing footage.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Using Teambox™ for video selection
Using Teambox™ for video selection is similar to using Teambox™ for image selection; however, your goals may differ with video. Let’s say that you want to take existing footage and select edits to create a new video. Teambox™ takes advantage of Lookatme.app™ advanced previews, which allow you to preview videos with a time code. With Teambox™, you can add videos with notes on which parts of the video you wish to include, using the timecode as a reference point. This removes ambiguity and ensures team members and editors are on the same page.
Digital Asset Management software for collaboration
The speed at which projects need to be realized continues to increase, including digital assets in these projects. Lookatme.app™ with Teambox™ is a powerful digital asset management solution that helps you manage and master how you and your organization optimize the use of images, videos, sound files, documents and other brand assets.
Lookatme™ Connector for Adobe Creative Cloud
Adobe
Creative
Cloud
Empowering your creative team Getty Images/iStockphoto
Adobe Creative Cloud is an essential and ubiquitous solution used by most creative teams. Add a Lookatme™ Connector for Adobe Creative Suite and watch your images, videos and brand asset collection come to life.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #adobeCS #lookatmeAdobe Creative Cloud is the 'go-to' for content creators. Adobe Creative Cloud is preferred for most content creators with Photoshop, Illustrator, InDesign, and countless other solutions. Now you can use Lookatme™ to capture the content you create in Adobe Creative Cloud, ensuring that everyone works from the latest, most up-to-date files every time.
Measure twice, cut once Getty Images/iStockphoto
The right time to start adding metadata to digital assets is when they’re created. Your photographers and videographers can add metadata to their content before providing it to you. When you upload those images and videos to Lookatme™, you control what metadata is included and what changes. This process streamlines discoverability, usage rights and attribution management. Lookatme™ even allows you to add approval documentation, such as model releases to each asset.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #adobeCS #lookatme
Working with Photographers
Think of how much simpler and faster you can put your images to use. Rather than double-handling files, allow your Photographers to access and update images from within an Adobe product like Photoshop, where they can adjust images and add metadata and image descriptions. Add to this the ability of Lookatme™ to create multiple derivatives of these files in real-time, automatically. Now you're ready to supercharge your next project.
A world of possibility Adobe™
Creative teams are good at creating hierarchies, not following them. Lookatme™ allows you to help them better manage files and version content. Lookatme™ Connector for Adobe Creative Suite will enable you to provide direct access to existing files in your Digital Asset Management solution and then save files directly back into the system. This process ensures all of the latest versions of digital assets are properly stored and protected in one place.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #adobeCS #lookatme
You're in control
Lookatme™ Connector for Adobe Creative Cloud is another way we're ensuring Lookatme™ continues to lead the way in Digital Asset Management. Integration with Adobe Creative Cloud streamlines access and improves collaboration of creative projects. As with everything you do, you remain in control of approvals and access to your digital assets within the Lookatme™ DAM environment.
> Digital asset management software for collaboration
> Revolutionize your digital marketing with Lookatme™ and XL.Today™
> Digital asset management software vs file storage
Effective image management. Damned if you don't, DAM if you do
Hundreds
Thousands
Millions
Making sense of a million tiny pieces Getty Images/iStockphoto
When your image, video and brand asset collection reside in multiple devices, solutions and folders, it's hard to make sense of it all. When you collect and manage your entire collection in a Lookatme™ Digital Asset Management solution, the potential visual narratives your team can build become clearer.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tiktok #linkedIn #snapchat #lookatmeThe good news is you're not alone. The bad news is you're not alone. The reality is the most inefficient part of most Marketing teams is the time they spend searching for images. Research indicates that the right Digital Asset Management solution (or 'DAM') can reduce the time to manage images in campaigns by 85%. The right DAM will make your life easier, increase the value of your existing digital assets, and improve the management of projects and teams. Here's how.
When is a flamingo not a flamingo? Getty Images/iStockphoto
Visual discovery features such as those available in Lookatme™ make discovery simple, fast and pleasurable. If I look at an image of a flamingo, I know it's a flamingo. If I'm reading a file name of a flamingo picture without the support of the image, then I'm trying to make sense of a description.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Simple discovery
Finding files becomes a breeze when you provide simple yet sophisticated and intuitive search options. Lookatme leaves file storage systems in the dust.
Secure storage and access
With state-of-the-art secure cloud storage, control the who, what, when, why and how of digital asset usage.
'Is that yellow or sunflower or daffodil?' Getty Images/iStockphoto
While visuals are shortcuts to start you on the right path, image tiles descriptions, attributions and usage rights are what help you complete the journey. It's why over 200,000 worldwide love to use Lookatme™ digital asset management solutions.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Improve content creation
Content is a moveable feast. Often images are altered, and files are updated. Managing this process and ensuring the right people access the latest versions is another benefit of your LookatmeDAM.
Improved collaboration
Your LookatmeDAM includes Teambox. Teambox is a solution that allows you to share and discuss files that your team may use in a project. Rather than download individual files, Teambox provides an environment where teams can come to a consensus, regardless of their location.
Meeting deadlines is more than just beating the clock Getty Images/iStockphoto
Deadlines die with details. Missed details, corrections, and lack of information are all enemies of deadlines. Lookatme™ helps your people more consistently meet deadlines without compromise by managing the details of digital assets.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Improved campaigning with XL.Today™
LookatmeDAM is something special, but when it's integrated into the XL.Today™ campaign workflow…well, that's something altogether new. Imagine being able to deploy pre-approved campaign images to a campaign workflow. Imagine how much simpler life becomes if the image description forms the basis of your email, SMS or social media post. Imagine a solution that uses Artificial Intelligence to discover the right hashtags for your posts. These are just a few ways in which your LookatmeDAM improves the speed and quality of your digital marketing campaigns.
> Digital asset management software for collaboration
> Revolutionize your digital marketing with Lookatme™ and XL.Today™
Calculate your DAM ROI
Cost
vs. benefit
Why you don’t want to go without Getty Images/iStockphoto
Increasingly, visual narratives touch every part of your organisation. If you’re only looking through the prism of an individual department, then you may not fully understand the role of images, videos, and brand assets within your organization. The Lookatme™ benefits calculator will give you a more comprehensive understanding of how all your people use these assets and the potential and immediate benefits of a Lookatme™ Digital Asset Management solution.
#digitalasset #calculator #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatmeIf you're looking for a DAM cost calculator, you're probably only seeing half the picture. You need a DAM ROI calculator, which helps you determine which Digital Asset Management solution best fits your current and future needs.
How do your people want the images served? Getty Images/iStockphoto
Centralized control is best regarding image, video, and brand asset use in your organization. Why? Because visual storytelling and narratives are increasingly the most effective techniques for your teams. From marketing to PR, IR, sales, internal communications, reputation management, and visual communications rules.
#digitalasset #calculator #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
How do I know what the right DAM is for my organization?
The best DAMs (or Digital Asset Management solutions) bring discipline and control to brand and image asset management. The right solution will fit your organization, your people and your culture. It will also mitigate risk and add value to your digital asset library. More importantly, it will ensure it's effortless for the right people to access the digital assets they need to complete tasks or communicate key marketing messages.
Why is a DAM better than Dropbox or a file management solution?
Images, videos, brand assets, PDFs and other digital assets proliferate. Controlling who uses these files and how they are accessed is just the beginning. A good DAM can also help manage version control and copyright. A professional-grade DAM like Lookatme™ also includes search functions using AI and automatic generation of derivatives (files formatted for specific channel usage). The range of search options available within Lookatme™ makes it simple to search for assets, even if you don't know their names. Visual searches and collaboration features such as Teambox complete the management circle and transform your digital asset collection into one of your organization's most valued assets.
Managing visual content is like other assets Getty Images/iStockphoto
Images, video, and brand assets are investments like other assets. As such, they need to generate revenue and value. One way to increase the value of your investment in digital assets is through increased, accurate and appropriate use. That’s where Lookatme™ enters the picture. It is also where Lookatme™ reports on individual use, group, and big data reports help you realize your ROI.
#digitalasset #calculator #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
Build a business report on your digital asset collection
Lookatme™ wants to help you understand the value of your digital asset collection and the risks associated with how you currently manage that collection and the potential cost savings to your organization.
Our DAM ROI calculator will produce a comprehensive report specifically for your organization. You'll find it's an invaluable resource for helping you and your team make the right choice when choosing a Digital Asset Management solution.
How your Digital Asset Management software can reduce risk
Stay
safe
always
Reduce risk Getty Images/iStockphoto
While losing or incorrectly using digital assets may not pose an existential risk, it creates economic risks. Lookatme™ helps reduce the risks associated with digital asset management through advanced access controls and customisable approval processes.
#digitalasset #pic #video #crisiscomm #marketing #prandcomm #communciations #brand #reputationmanagement #lookatmeProtection of images, videos and other brand assets is a blind spot for many organisations. They fail to see the risks associated with managing their collections simply because they don’t understand their value. They are also unaware of how fundamental the assets are to an organisation’s success. Once businesses understand the importance of their digital asset collections and the risky way they are currently managed or, often, not managed, a Digital Asset Management solution becomes a high priority.
Not just marketing Getty Images/iStockphoto
PR, IR, sales, internal communications, HR and countless other people in your organisation use images and videos to create narratives. Without a solution like Lookatme™, you have little understanding of what your people are doing right and what they’re doing wrong.
#digitalasset #pic #video #crisiscomm #marketing #prandcomm #communciations #brand #reputationmanagement #lookatme
Understanding how digital assets are used in your organisation
Has anyone in your organisation created a report on the usage of your digital assets? If they had, they would have been surprised by who is using these assets and which ones are underutilised. They would also see the potential to increase the return on this investment by creating better access and increasing usage.
Understanding the risk of how you currently manage your digital asset collection
Does your organisation have centralised storage and manage your digital asset collection, or are many assets stored randomly? Do you control the assets you have paid external providers to create, or have you left this in their hands? Do you control who is using your images, videos and brand assets through a centralised, auditable, secure solution? Do you have final approval over usage? Do you have a way of managing rights? Without having all of this in place, your brand is exposed and vulnerable to abuse (benign and otherwise) and litigation.
Who in your organisation uses digital assets? Getty Images/iStockphoto
Most organisations undervalue their image and video collections. They also underestimate how frequently those assets are used within an organisation. Lookatme™ has a DAM calculator that helps you understand the value of your collection to your organisation and people.
#digitalasset #pic #video #crisiscomm #marketing #prandcomm #communciations #brand #reputationmanagement #lookatme
Taking charge of your digital asset collection
The first step in taking charge of your collection is understanding its financial value. You also need to understand your current risk profile, who uses your assets, how they are used, and where. With this information, you are then able to decide which Digital Asset Management solution best fits your organisational needs.
…One last thought
If you can demonstrate that your Digital Asset Management solution can pay for itself through improved efficiency, convincing your team of its value becomes simple. Lookatme™ has built a DAM ROI calculator that provides you with a customised report to help you better understand the value of your images, videos, and brand assets. The report also includes information on how much your new Lookatme™ Digital Asset Management solution can save your organisation from day one.
Try our DAM ROI Calculator or book a free demo
Stock photography management
Taking
stock of
your images
Renewable energy and enthusiasm Getty Images/iStockphoto
Your stock image collection has the power to re-energise your communication strategy; however, they also carry risk. Lookatme™ helps you manage that risk.
#images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatmeDue to an increased demand for visual content on digital channels, stock photography has grown in popularity. It has become common for brands to use stock photography on their websites, social media, presentations and other communications and marketing collateral. Yet most brands don't have a management strategy for their stock photography…, and that's a significant concern.
Managing stock Getty Images/iStockphoto
You may have collected stock images and videos from various sources with different usage rights. Lookatme™ allows you to manage how these digital assets are used, to ensure you meet compliance, usage and attribution guidelines demanded by each stock provider.
#images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme
What is the correct way of using stock photography?
Always read the licensing conditions associated with every image you purchase. Usage rules can change dramatically between stock libraries and even individual images within these libraries. In many cases, usage is limited to 'editorial only'. This means you cannot use the image on something you intend to sell most of the time. Sometimes you can extend the length of usage of an image, the usage terms or even purchase the image outright. However, you need to check the conditions on every image you are buying.
How does a stock library or photographer know how we've used images?
Most of the stock images you used will be used online or in PDF format. There are tools (e.g. Google Images) that allow stock libraries or photographers to search the entire web for instances of an image. When an image is misused, or without authorization, the financial and other consequences can be severe. With the growth of AI and machine learning, the incorrect use of images will become even simpler to discover. If you want to protect your brand and organization, you must have a Digital Asset Management Solution like Lookatme™ to help.
Is digital asset management the same as file management? Getty Images/iStockphoto
Comparing digital asset management, the same as file management, is like saying bicycles and aeroplanes are the same because they both have wheels. Digital Asset Management solutions like Lookatme™ use sophisticated AI tagging and visual searches to break down discovery barriers and incorporate advanced approval and management processes unique to digital assets.
#images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme
What is a Digital Asset Management Solution?
A Digital Asset Management Solution is what a stock library uses. Brands worldwide use Digital Asset Management Solutions (or DAMs) to collect, curate and control how their images and brand assets are used. They use a Digital Asset Management Solution with a payment gateway. It just happens that the perfect way of managing your stock photography is the same solution to manage all your digital assets.
Why is Lookatme™ the ideal solution to manage our stock photography?
Think of the story about the three bears; in this case, you're probably either using stock images too much or too little. If you're using stock images in ways or within time frames for which you are not licensed, your brand is at risk. If you're not maximizing the value and usage of these images within the scope of your license, then you're not maximizing the value of your investment. Lookatme™ can make sure you're using stock photography 'just right'.
Less work, more value Getty Images/iStockphoto
The great thing about stock images is that they’re fast to access and cost-effective. The same is true of how your organisation can access Lookatme™. Most stock file formats come with metadata that Lookatme™ absorbs and uses to simplify discovery and usage.
#images #digitalassets #communications #marketing #pr #social #reputationmanagement #lookatme
When you upload stock photography in your Lookatme™ DAM
When you upload stock photography in your Lookatme™ DAM, you can automatically include all the metadata embedded in the images when you purchase them. This often consists of the search tags that helped you discover the image. It usually also includes the rights management data, such as the expiry date of usage and the creator's name. It may also include specifics about how you can use the images. Once this information is in your Lookatme™ DAM, it becomes practical for you to manage who has access to these images and how they are used.
Increased accessibility and creativity
With a Lookatme™ Digital Asset Management Solution, you have your own secure, cloud-based image (and video) library. It's a way of aggregating all your images, videos, brand assets and stock photography in one place, with centralized control and management. Your brand's Lookatme™ Digital Asset Management Solution will change how your people work, driving greater efficiency and creativity. It will also protect your brand from misuse and ensure you're maximizing the return of your investment in stock photography.
The value of digital asset management in a time of crisis
Expect
the
unexpected
Plan for the unexpected Getty Images/iStockphoto
What’s the role of images and video in your crisis management strategy? Do you have the visual assets in place and easily accessible to develop a visual shorthand to capture attention and tell your story? Lookatme™ is built for such times.
#prtip #marketing #prandcomm #investorpitch #financialnews #crisiscomms #reputationmanagement #thoughtleadership #lookatmeNot all crises can be predicted. Some we see coming from the distance, and others come out of the blue. Some are of our own making; others are beyond our control. Innovative brands invest over the long term to build brand equity and draw down on it in a crisis. Even more innovative brands have digital asset management solutions to allow them to control their narrative, no matter what the emergency. Here are just a few reasons why you need to do it today if you haven't set up a digital asset management solution for your organization, business or brand.
Response time Getty Images/iStockphoto
Crisis rarely happen at a time and place of our choosing. Lookatme™ allows your crisis management team to access the digital assets they need to respond faster and with greater accuracy, with remote access and collaboration tools like Teambox.
#prtip #marketing #prandcomm #investorpitch #financialnews #crisiscomms #reputationmanagement #thoughtleadership #lookatme
Remote access - work from anywhere
While your people may be socially isolated, they are still connected. Your digital asset management solution allows them to work remotely, accessing the digital assets they need to remain productive. It will enable them to work with outside teams and maintain brand standards and consistency of messaging.
Centralize control and security
In a crisis, relationships with external content providers can fracture and break. You may even have to make decisions to reorganize your internal team. You'll only have certainty if you maintain centralized, secure control over the assets you have invested in so heavily over time. Your digital asset management is the best way to ensure that you retain control over your branding and messaging when working remotely.
Use what you already have
Repurpose your existing images, videos and brand assets to stay connected. In a crisis, you may not have the time, resources or access to create new images or videos. Your digital assets management solution is unlike other file management solutions. It allows for easier discovery, allowing you and your team quickly to unearth previously unused or underused digital assets that your team can readily repurpose to meet your current communication needs.
24/7 news cycles Getty Images/iStockphoto
The media environment has changed dramatically. Organisations need to adapt to changing narratives faster. Lookatme™ helps, especially when used in conjunction with a Lookatmedia™ online newsroom.
#prtip #marketing #prandcomm #investorpitch #financialnews #crisiscomms #reputationmanagement #thoughtleadership #lookatme
Pivot at a moment's notice
In a crisis, response times are everything. There may be a fleeting moment when you can make a difference. Your digital asset management solution allows you to respond rapidly by enabling teams to access the resources they need to communicate with those who matter. From website updates to emails, MMS, social media, sales and presentations, documents and videos, webinars and podcasts, visual content drives every aspect of how we connect. Ensure you and your team can respond faster using the digital assets you already have today, using your digital asset management solution.
Teambox Lookatme™
Team box is a remote, secure collaboration solution within Lookatme™ newsrooms that allow teams to quickly reach consensus on the digital assets that will be used in a crisis management response.
#prtip #marketing #prandcomm #investorpitch #financialnews #crisiscomms #reputationmanagement #thoughtleadership #lookatme
Team management with Teambox™
The very best Digital Asset Management solutions take cloud-based project management to another level. In the case of Lookatme™, there is Teambox™, the 'lightbox' for teams. Teambox™ allows teams to make content selections for projects and make comments and changes on the fly. It will enable organizations to arrive at consensus faster and provides an audit trail. Teambox™ is an invaluable tool in crisis and when teams need to work remotely.
> Digital asset management software for collaboration
Remote working practices that deliver growth
Love life
in the cloud
Anywhere, anytime Getty Images/iStockphoto
Lookatme™ Digital Asset Management solutions live in the cloud, allowing your teams secure access to your images, videos, and brand assets from any place with internet access, anytime, anywhere in the world.
#digitalasset #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatmeCOVID-19 has impacted every business and organization around the globe. It has highlighted the inherent risks in traditional organizational models, especially in remote access. And it has made us all think creatively about how to adapt to a new business environment and continue building brand profiles despite the constraints.
How your people work Getty Images/iStockphoto
There has been a seismic shift over the past few years in how and where people work. Lookatme™ is the ideal remote work solution that allows you to control access security and approvals for your teams. Lookatme™ also includes a secure collaboration tool, Teambox, designed to help remote teams reach consensus on project digital assets faster.
#digitalasset #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
Why marketing and communications are so important now
It is widely accepted that businesses are built in the downtimes, with rewards collected in the up times. The alternative to building your brand's profile today is stagnation, where your inactivity creates space for your competitors to capture the attention of the market and, most importantly, your existing customers. Now is the time to build your brand to be ready for the inevitable recovery.
How others are approaching the COVID-19 crisis
One of the hardest-hit industries has been tourism, where the most common response was a siege mentality. Now, the most successful and progressive government tourism brands are preparing four-year tourism recovery strategies. They understand that the foundations they build today will allow them to recover better.
Start small and build Getty Images/iStockphoto
Depending on your resources, you may need to start small and build your collection. Start by uploading the images, videos, and brand assets you can easily access now, then over time, begin to collect all your digital assets into Lookatme™, creating a precious and productive ‘single source of truth’.
#digitalasset #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
What can you do today?
There are many things your business or organization cannot do today; however, one thing you can do is maintain a communication strategy. With a Digital Asset Management (DAM) solution, you can collect and curate images, videos and other digital assets. You can also use your DAM to centralize management and access to assets, empowering your remote team members and reducing the risks of losing or failing to leverage assets from outside providers. Once you have collected and curated your digital assets, you can build marketing and communication strategies by repurposing or utilizing existing assets.
The future
With a Digital Asset Management solution established and all your digital assets at your fingertips, you can implement a new, agile marketing approach.
It can make social media management easier, sales and pitch document creation simpler and faster, and create a more agile, organization-wide communication approach. This will allow you to continue to adapt and respond to changing market conditions well beyond the current COVID-19 crisis.
Funds are tight. How do I fund a Digital Asset Management solution?
A Digital Asset Management solution, such as Lookatme, is well within reach of most businesses and organizations. The time-saving and risk mitigation alone make such an investment worthwhile. However, if you need help, governments around the globe recognize that companies and organizations need financial assistance to survive this current crisis. In response, many offer loans and grants to help fund activities that will make organizations survive and thrive. Check what is on offer in your country.
Get it the right first time Getty Images/iStockphoto
The best Digital Asset Management solution will instantly pay for itself. You will increase your return on investment by improving access and using digital assets more frequently. By reducing the time it takes to find assets by as much as 85%, you save enormous amounts of time across multiple departments. You reduce risk and potential legal actions by reducing incorrect usage and adding attribution details.
#digitalasset #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
What does the right Digital Asset Management for me cost?
Digital Asset Management solutions vary significantly in cost and quality. Choosing the right fit for you and your organization can be challenging, so Lookatme has created a comprehensive ROI calculator that helps you understand what the right DAM is for you, what investment you need to make and what benefits you will receive.
> Digital asset management software for collaboration
> Digital asset management software vs file storage
> Digital asset management for tourism
> Digital asset management for professional services businesses
> Some DAM solutions are patently better than others
The importance of digital asset management today
More
brand love
now
What we all see Getty Images/iStockphoto
Visual narratives drive every part of our personal, business and community engagement. A Lookatme™ Digital Asset Management solution makes it simple to participate in those conversations while ensuring only appropriate, authorised, and attributed images and videos are used in the projects.
#digitalasset #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatmeWhere are your images and brand assets today? Are they in Dropbox, OneDrive, or SharePoint? Are they on a computer hard drive, tablet, or smartphone? Have you assumed that your external content creators, photographers, videographers, advertising, or PR agencies are backing up and securing these assets? Can you quickly find and repurpose these assets from wherever they are? How confident are you that your external providers have secured your assets or will still be in business in three months?
Balancing access with risk Getty Images/iStockphoto
Your organization's last need is free for all on how digital assets are used; however, you don't want them locked down so tight that your teams do not use them. Lookatme™ couples intuitive and visual discovery features with best-of-breed access and security controls in the one easy-to-manage and learning solution.
#digitalasset #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
Understanding the risks of your current images and brand asset management strategy
There is a simple five-minute process you can undertake to understand the value of your images and brand assets. It will also help you know who is using these assets and how. At the end of this five-minute process, you will have a report customised to your specific business and your people. You will understand the risks of continuing down the same path and the rewards of investing in a solution that will protect you today and set you up for the future.
'How much will this process cost?'
It's a free service provided by the Lookatme™ team. Lookatme™ saw customers struggling to understand the importance and value of their digital asset collections and set about building a tool that would provide them with a comprehensive understanding of the problem and the opportunities to upgrade to a Digital Asset Management solution.
Look around Getty Images/iStockphoto
If you walked from department to department, looking at how they communicate, you would quickly understand the importance of digital assets in your organisation. You'd also see missed opportunities to improve project performance and mistakes with digital assets. A Lookatme™ Digital Asset Management solution is a panacea for all your image, video and brand asset access and usage issues.
#digitalasset #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
'Why is this a priority today?'
If the pandemic has taught us anything, it's hard to predict change. The right digital asset management solution can support your people while working remotely, protect your assets from external threats, and maximise your investment value. It can also streamline workflows, enhancing both the frequency and quality of customer and target audience engagement. This is the ideal way to review your current marketing and digital asset management strategy for any business reviewing their business continuity strategy.
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> Five reasons to secure your brand assets with a DAM solution