Five reasons to secure your brand assets with a DAM solution
Love
what
you do
Rejuvenating your images and videos Getty Images/iStockphoto
Your digital asset collection isn’t stale. It needs to be seen through the prism of a Lookatme™ Digital Asset Management solution to be revitalised.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatmeIn today's digital age, brands rely on a variety of digital assets – such as websites, videos, and PDFs – to enhance their online presence. However, the management of these critical assets is often overlooked.
Tech can get away from you Getty Images/iStockphoto
Whether it is hardware failure, hacking of internal systems, or simply poor management practices by your people, your valuable digital asset collection remains at risk until you deploy a solution like Lookatme™.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #1. Data Loss Mitigation and Enhanced Accessibility
Technology advances so quickly that physical hard disks and data-storing devices, such as desktop computers, laptops, tablets, and smartphones, can become obsolete within just a few years. Additionally, they can also be prone to unexpected failures – even servers in data centres – which can have dire consequences.
With a digital asset management solution such as Lookatme™, you will benefit from multiple levels of security and numerous backups of your digital assets, providing extra assurance that your digital assets remain secure in the event of any unforeseen incidents.
Accessibility is also a major advantage of a DAM solution. Lookatme™, for instance, has an innovative app that allows users to easily and securely upload digital assets directly from their mobile devices for maximum convenience.
‘Where’s Marie gone?’ Getty Images/iStockphoto
It’s a fact of life that business and creative relationships change and even fail. Ensure that you have complete control over your digital assets with Lookatme™.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #2. Reduced Dependency on Goodwill
Professional relationships with the agencies, photographers, designers, and content creators who create your assets tend to be transient. Once the shelf life of these relationships expires, it may be difficult for you to retrieve all the past brand collateral and digital assets that they worked on. This is especially true if these parties clear their storage regularly to make room for new clients.
The security and availability of your digital assets should not be dependent on the goodwill of your creative partners. If you have a comprehensive digital asset management system such as Lookatme™, you can instruct that your assets be directly stored in the system upon creation. This gives you full ownership and control over them.
Additionally, the system has the added advantage of allowing you to manage approval asset processes, keep hi-resolution files and multiple derivatives, and the individual components that your digital assets are composed of within a secure environment.
$300 X 2,000 Getty Images/iStockphoto
On average commercial images cost $300 each to create. Factor in all the digital assets your organisation has funded, and your collection is worth a small fortune. Protect your investment with a Lookatme™ Digital Asset Management solution.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #3. Security of Valuable Investments
Most valuable assets in an organisation will be secure and insured. Digital assets are not usually considered to fall in this category, but do not underestimate the amount of time and resources that you have invested into their creation. If you took the time to create a spreadsheet that included the full cost of development, you might find yourself surprised.
As such, there is wisdom in ensuring that your digital assets are also kept safe – especially against cyberthreats and natural disasters. This is made easier with comprehensive digital asset management solutions like Lookatme™, which provides multiple layers of security and backup for your digital assets – thereby delivering protection and a form of insurance for your peace of mind.
‘That’s not our image!’ Getty Images/iStockphoto
Without a solution like Lookatme™, your people are reduced to trawling through file management systems, computers, devices and online. The only way to know they are using the right images and assets correctly is with Lookatme™.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #4. Leakage and Sabotage Prevention
Digital assets, especially those created for high-profile brand campaigns, can be highly sensitive. You would not want images for a new promotional campaign or a brand refresh to be leaked to the public before your scheduled reveal as this might impact audience response.
However, when your digital assets are held by external agencies or creators, you run the risk of third-party leakage – whether accidental or intentional. Whatever the reason, if your digital assets are leaked before a campaign begins, there is no way to “put the toothpaste back in the tube”.
Why take the risk? The best way to reduce the chance of leakage is to ensure access control. A digital asset management system like Lookatme™ has this control built into the system, enabling it to prevent unauthorised asset sharing and deterring potential threats such as sabotage.
Rinse, wash, repeat Getty Images/iStockphoto
The frequency organisations spend money recreating the digital assets they own is alarming. Create a single source of truth for all your digital assets to improve the ROI of your marketing and communication assets.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #5. A “Single Source of Truth”
Like many brand managers, you may have the final digital assets for your campaigns but not the original images, graphics, video, and artwork used. These usually belong to the original author. Problems may arise when you need to modify your assets due to a mistake or change of position statement, product, or brand, but the original author is unavailable.
Digital image management solutions such as Lookatme™ can help you with that. Lookatme™ centralises approval processes and provides access to your digital assets. For example, you can approve photographers to upload high-res images directly into your DAM solution, after which you can grant others access to and automatically create derivatives of these images. At the end of the campaign, you will have both the final digital assets and all the artwork, derivatives, and original high-res images.
To make things easier, Lookatme™ also keeps track of the related metadata and approval records of your digital assets. This way, you (and anyone else you approve) can easily access your catalogued digital assets for future use. What’s more, Lookatme™ even allows you to send automatic alerts when usage rights are about to expire.
Command centre Getty Images/iStockphoto
Control what your people discover and how they use your images and videos. Create approval processes that work the way you want.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Reason #6. Your Partner-in-Creation
We showed you five reasons why a current-generation digital asset management solution can be vital to secure and manage your digital assets. However, here’s a sixth – and arguably most important – reason: it helps you uphold and execute your responsibilities with confidence.
Regardless of the parties involved in your asset development and usage, the ultimate responsibility for their integrity rests with you, the brand manager, because digital assets are your purview.
With a DAM solution such as Lookatme™, brand managers can finally gain control over an expanding digital asset base, allowing for extended use and efficient allocation of marketing communication resources. You may even find that using such a system can help you redirect your marketing budget to areas where it can have the greatest impact, saving your organisation money.
Control at Your Fingertips With Lookatme™ DAM System
Adopting a Lookatme™ DAM system is not just a prudent choice; it is a strategic imperative in today's digital age. So, make the smart choice and click the button below to book a free online demo with one of our experts to discover how you can revolutionise your approach to digital asset management.
Revolutionise your digital marketing with Lookatme™ and XL.Today™
XL.Today™
marketing
solution
Streamline your everyday brand-building activities XL.Today™
XL.Today™ provides one of the most intuitive, simple workflows for creatives managing email campaigns and social media channels. At its heart XL.Today™ features one of the world's best enterprise-level Digital Asset Management solutions, Lookatme™.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatmeWith XL.Today™, Lookatme™ demonstrated exactly how transformative and advanced Digital Asset Management solutions could be. XL.Today™, extends the capability of your Lookatme™ DAM to power your digital marketing capabilities. Now you can select 'campaign' within your Lookatme™ DAM. Your approved images are automatically available for campaigns in what is possibly the most intuitive and streamlined five-channel digital marketing platform. Imagine you want to send a personalised email and SMS campaigns. Then add a Facebook, Twitter, and Instagram post within a few short minutes. Imagine running multiple campaigns with similar content to different target audiences and comparing results visually. This is the power of Lookatme™ with XL.Today™.
More with less Getty Images/iStockphoto
XL.Today™ was designed to help Lookatme™ clients further improve the productivity of their marketing, PR, IR, and internal communication teams. By allowing teams to come to a consensus collaboratively and securely on images and videos, Lookatme™ reduces timeframes for projects and reduces risk. By controlling which assets are available through your XL.Today™ planform, you allow your people to focus on what's relevant and pre-approved. Add these capabilities to the fact that XL.Today™ can reduce the average multi-channel creation time by as much as 1300%, and you have a paradigm-changing opportunity.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
What can XL.Today™ do to add value to your existing Lookatme™ solution today?
You have already used your Lookatme™ digital asset management solution to curate all your digital assets and make them accessible. You also use Lookatme™ to manage usage rights and the accuracy of metadata. It is a natural extension to apply the use of XL.Today™ to broadcast these assets and increase engagement with key target audiences.
Use XL.Today™ to create highly targeted customer segments and send personalized messages via email and SMS. Then amplify reach and engagement to Facebook, Twitter and Instagram in one simple, fast and intuitive workflow. Measure and compare results, then use that information to drive even more effective campaigns.
More is more XL.Today™
If you only look at three popular social media channels' best practices, your team are required to post 26 times each week. You should also send a minimum of one email weekly to customers—easy access to pre-approved images to XL.Today™, from your Lookatme™ DAM, makes this practical and straightforward.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
Add value to every digital asset
Your digital assets are only valuable if used. In recent surveys, marketers identified that finding better ways to repurpose content* was a high priority. You probably have the same issue; however, your Lookatme™ solution already solves the problem of accessibility and image management. XL.Today™ is all you need to complete your digital marketing solution.
Experiential branding XL.Today™
You are in a global battle for attention. No matter the size of your organisation, XL.Today™ can level the playing field. XL.Today™ acts as a force multiplier, seemingly increasing the size of your team and the frequency and quality of engagement with existing and potential customers and other stakeholders. XL.Today™ has inbuilt channel best practice features, like hashtag research, responsive email templates and channel-based character limits.
#xltoday #digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #global #language #lookatme
Images and experiences
If part of your role promotes experiences, then images are essential. We all use images to capture experiences. The language of social media is images. Using the images you already have to drive your marketing experience makes sense. Talk to your Lookatme™ representative today about how you can use Lookatme™ and XL.Today™, to transform your digital marketing campaigns.
*B2C Content Marketing Trends-North America: Content Marketing Institute/Marketing Profs
> Digital asset management software for collaboration
> Digital asset management software vs file storage
> Digital asset management for tourism
> Digital asset management for professional services businesses
> Some DAM solutions are patently better than others
What value do you place on your team's time?
Free to
discover
Set your people free Getty Images/iStockphoto
Unharness the natural power of your image, video, and brand asset collection with a Lookatme™ Digital Asset Management solution. Free teams with inspiring discovery journeys, collaboration tools and simple authorised access.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatmeGreat people are hard to find, yet organisations squander so much of their people's time on repetitive tasks around the image and digital asset management. Organisations are happy to invest in technology that streamlines accounting and other business workflows, but they often forget about the time that their teams spend accessing and managing visual collateral. The hidden cost of searching for and managing the correct usage of visual assets is mind-boggling.
For the love of generations of digital assets Getty Images/iStockphoto
File management solutions are a poor substitute. Their structures are unsated to image and video discovery and compliant usage. Over time entire generations of digital assets are lost in these solutions; there’s no intuitive way to find them. A solution Like Lookatme™ helps your team rediscover lost gems and manage compliance like descriptions, usage rights and attribution.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatme
The risk you're creating
Finding your digital assets is just part of the problem. Do you have an accurate description of the image or video? Do you know if you're using the latest version? If it's an image or a video, what are the usage rights? Do you know if you have current releases for any of the people in the images? Are you using the correct format of the asset? Is the file size and format appropriate for usage? Is the asset correctly attributed to the creator and owner? Risk mitigation is your responsibility.
There are sophisticated solutions that trawl online visual assets checking for unauthorised usage of intellectual property. It's a risk for you and your organisation - a risk you can easily manage with Lookatme™.
Save up to 85% of time Getty Images/iStockphoto
A solution like Lookatme™ can save up to 85% of the time it takes to find the right images and video for a project; when you multiple this saving across an entire project or an entire team, the time and financial savings are substantial. Factor in that digital asset searches file management and other types of solutions, on average, 30% of the time fails, and the value of Lookatme™ becomes clear.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatme
Lookatme™ ROI
There are two critical aspects to evaluating a solution like Lookatme™; how much time can Lookatme™ save you and your people, and what risks your organisation can mitigate.
How much time can Lookatme™ save you and your people
If you were to ask your people how much time they wasted searching for images, they would probably say 'a little'. If you were to ask the same question directly after they finish a project with many images, they might have a different response. Some research indicates that 30% of digital asset searches end without successfully finding the asset. The same study has shown that a Digital Asset Management solution like Lookatme™ can reduce the time to find a digital asset by as much as 85%.
Those figures may sound abstract to you because this is something that you don't audit in your organisation. However, think of how often everyone in your organisation uses digital assets, and the actual value of Lookatme™ becomes clear. Web and social media posts, PowerPoint presentations, client presentations, all your print and digital marketing, displays, exhibitions and events…the list go on.
You can’t take back what’s already done Getty Images/iStockphoto
The best time to prevent mistakes is before they happen. Most of the errors that occur around digital assets involve incorrect descriptions or lack of attribution. You cannot blame people for these mistakes if they don’t have a solution like Lookatme™ that allows you to manage metadata with every digital asset.
#digitalasset #pic #video #teamwork #marketing #prandcomm #communcations #brand #reputationmanagement #lookatme
What risks can my organisation avoid?
You can break risk into two basic categories: usage rights and accuracy of information. Imagine using a stock image on packaging or products by accident. The costs can be high. Worse still, imagine using an image that you were never authorised to use in the first place, simply because someone found an image on the web that they thought was correct. What about using an image with people who had not authorised usage or an image that was embargoed for release at a later date? Maybe your people could over-excitedly use an image for a product or service that's not in the marketplace yet, or that belongs to a competitor? You'd be surprised how frequently these things happen.
Now imagine another scenario where your people misidentify the contents of an image. It could be a product on your e-commerce solution or an image you're using in a presentation or exhibition. Red faces would be an obvious result, but what happens if there is a consumer backlash or legal action? Isn't it better to manage these risks from the outset? Lookatme™ makes it practical to avoid many of these risks and manage the decision-making process around digital asset usage.
What's next?
OK, now you are starting to understand the time your people can save with Lookatme™. You are also beginning to understand the risks you can avoid. What's next? We think the next thing for you to do is see Lookatme™ in action for yourself. Click on the 'schedule a free web demo' at the top of the page to experience Lookatme™ for yourself.
> How a DAM solution can improve workplace harmony
> The importance of digital asset management today
> Digital asset management software vs file storage
> Five reasons to secure your brand assets with a DAM solution
Social media image management
#social
#media
#management
‘Great shot, but you can’t use it’ Getty Images/iStockphoto
With the power and quality of devices in everybody’s hands, a good eye, and a little luck, anybody could create a great social media image; however, whether a company has the right to use it is another story.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tictok #linkedIn #snapchat #lookatmeWith most social media channels recommending multiple posts each day and most posts being driven by images and video, managing these assets is a high priority for most organizations. The best way to manage the visual assets used on social media is with a Digital Asset Management solution, such as Lookatme™.
Only the most compliant will survive Getty Images/iStockphoto
As an organization, you’re competing on social media with individuals who are not subject to the same scrutiny as you. To gain attention, your social media team needs easy access to every legitimate image and video they can access. With Lookatme™, you can preapprove content for use on social media and supply accurate descriptions, making discovery and compliance simple for your social team.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tictok #linkedIn #snapchat #lookatme
Mining your existing digital assets
You’re overlooking that buried in the devices and computers used by your team are countless resources that can supercharge your social media strategy. Hidden in Dropbox folders, hard disks, and file management systems are all these digital assets that you have paid to create but use infrequently, if at all. You can change everything by collecting all these digital assets in your Lookatme™ Digital Asset Management solution.
A more innovative form of Social media image management
Imagine searching by image or video, location, date, tile or tag and seeing, in seconds, the opportunities in your collection. Imagine creating a Teambox to share with others in your team, generating new opportunities to energize your social media strategy.
Imagine using multiple visuals from the same shoot to tell your story. Imagine reusing the same digital assets on each channel to convey different aspects of your story. Imagine automatically creating optimized digital asset derivatives for each social channel. It’s all practical with your Lookatme™ Digital Asset Management solution.
Teambox Getty Images/iStockphoto
Teambox is a solution within a solution. It allows your marketing, PR and social teams to work together to reach a consensus on images and videos for social content calendars. Importantly, it’s a way to do so confidentially and securely.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tictok #linkedIn #snapchat #lookatme
Let’s go!
A successful social media strategy is driven by planning, creating content and scheduling. Social media image management with your Lookatme™ Digital Asset Management solution can help you with each aspect of your social media strategy.
From a planning perspective, once you have created your collection in Lookatme™, you can review your assets and understand what you have and what you will need to make.
From a content creation perspective, you can provide access to your Lookatme™ DAM to photographers, videographers and other content creators, streamlining approval processes and assisting with content collaboration. From a scheduling perspective, you can quickly access digital asset derivatives for specific channels, allowing you to schedule and optimize posts much more easily and consistently.
Social media image management and much more
Social media image management is just one small aspect of the improvements you can make to your communication strategy with your Lookatme™ Digital Asset Management solution.
> Find the right image or video format each social media channel every time
Digital Asset Management system
Digital
Asset
Management
system
Love of visual storytelling Getty Images/iStockphoto
There has been a communication revolution over the past decade. Visual storytelling is now the most common form of communication. Lookatme™ makes it simple for your people to embrace visual storytelling.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatmeUnderstanding when your organisation needs a Digital Asset Management system can be a simple calculation of how much time can be saved or how much risk you can mitigate. Unfortunately, most organisations don't track activity and efficiency with image, video, brand and other digital assets. If they did, they would be astonished at how inefficient their management is over such assets. In the absence of such information, we suggest using the following questions to help you understand the value of a Digital Asset Management system for your organisation.
Time is not a renewable resource Getty Images/iStockphoto
One of the most significant inefficiencies in organisations is time wasted looking for images and videos. Your new Lookatme™ Digital Asset Management solution allows you to control precisely what is discoverable and usable by each team member, saving time.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How many of these searches are unsuccessful or unsatisfactory?
Industry research indicates that without the right Digital Asset Management system, 30% of searches for digital assets are unsuccessful. If you are using a file management system or simply folders or libraries on multiple devices, this should be no surprise.
How many assets are lost?
This happens more times than organisations like to admit. Digital assets are created at a high cost, then incorrectly stored, or stored on devices that fail. No backups are kept, and the assets are lost for all time. Often files are only discovered to be missing when you need them most. This can all be avoided with the right Digital Asset Management system hosted in the Cloud.
It’s in the detail Getty Images/iStockphoto
Image and video quality matters in increasingly hi-resolution screens and devices. Your Lookatme™ Digital Asset Management solutions create derivatives of your original files on the fly, making it simple for your people to access files with the correct resolution for every application.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How often does your team use a lower resolution file because the original is lost or undiscoverable?
On the surface, solutions like Dropbox or other file managing solutions seem fine. Once you find yourself trawling through folder after folder, it soon becomes evident that such solutions fall short on more extensive collections of digital assets. This problem is further compounded when it comes to multiple versions of the same digital asset. The right Digital Asset Management system can solve all of this.
How much time and effort is wasted because the wrong or an old digital asset version is used?
The ease at which multiple versions of the same digital asset can be created is a blessing and a curse. Confusion is commonplace. The wrong version of an image, video or brand asset is made public. The damage can be an embarrassment or something much more devastating. The right Digital Asset Management system helps manage version control.
Maximise the value of your investments Getty Images/iStockphoto
Lookatme™ can order the same images differently to tell different stories. Lookatme™ allows your team to use your digital asset collection like a visual vocabulary to tell all your stories.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How many valuable digital assets are underutilised?
This is one of the significant concerns of Marketers worldwide. Most Marketers are looking for ways to utilise better the images, videos, brand and other digital assets they have created. They need to justify their investments, and the easiest way to do this is to use these assets repeatedly. If you have invested in photo shoots, video production or engaged designers and advertising agencies, you may have the same concerns.
The library of assets you have created is underutilised because of visibility and accessibility. If you can discover and see a digital asset through simple and intuitive searches from anywhere and have approved access, you will use them much more. The right Digital Asset Management system provides you with a 'single source of truth' for all your images, videos, brand and other digital assets, enabling increased and accurate usage.
How often is a stock image used that is out of licence?
You may have stock images and videos on your website. They may exist in PDFs, Microsoft Office, or other digital documents and presentations. You could be accidentally using them on social media. Your team may be using stock images and videos you no longer have the right to use. You may even be using stock images and videos in ways they were never licensed. With the proliferation of technologies used by stock libraries to reveal misuse, you may be exposing your organisation to potential legal action. The right Digital Asset Management system can help regulate and manage the use of stock images and videos in your digital applications.
Ask for permission, not forgiveness Getty Images/iStockphoto
The expression ‘it's easier to ask for forgiveness than it is to get permission’ does not apply when using digital assets. There are very real consequences to your team misusing assets. Lookatme™ helps mitigate this risk.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How often has your team used an unauthorised image or video?
Stock images are just the start of this problem. If you've engaged a photographer, videographer, designer, in fact, any content creator, you have the responsibility to manage usage rights.
A photographer might place restrictions around how long an image is licenced. If there are talent or locations in these shots, limitations on usage and licensing duration almost always apply. The same can apply to any digital content. The right Digital Asset Management system can help regulate and manage usage rights and help you mitigate risk.
How often has your team used a digital asset you have not approved?
Misuse of an image, video, brand, or other digital asset is entirely innocent. It is caused by a lack of approval processes and role-based access. The right Digital Asset Management system provides a reliable approval workflow that mitigates this risk.
What is the right Digital Asset Management system for your organisation?
Start by using this list as a checklist against any Digital Asset Management system you are researching. Prioritise what is important to you, your team and your organisation. Most importantly, invest in a system with a proven track record. One that is used by an organisation where their survival depends on how they manage large content libraries. If you're looking for a start, explore Lookatme™ more.
> The importance of digital asset management today
> Remote working practices that deliver growth
> The value of digital asset management in a time of crisis
> How a DAM solution can improve workplace harmony
> What value do you place on your team's time?
> Create a secure single source truth for all your digital assets
Why Choose Digital Asset Management Over File Storage Solutions?
DAM
vs.
drives
I see what you’re going for Getty Images/iStockphoto
One of the many benefits of Lookatme™ is visual discovery. It changes the user experience; speeds up discover and helps build stronger and more compelling visual narratives.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatmeMany organisations rely on popular solutions like Dropbox, Box, or Azure to store, manage and share basic files. However, these often fall short when it comes to managing critical digital assets.
The clue's in the name Getty Images/iStockphoto
If you put something in a box and put it with thousands of other boxes, of course it's going to be hard to find. Alternately take the Lookatme™ Digital Asset Management path, and curate experiences that deliver intuitive and more dynamic, granular visual discovery journeys, then images and video will have uses beyond what you can imagine today.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Collaboration Beyond Basic Sharing
Sure, you can share a Dropbox link — but what about tracking edits or approvals made to the asset after sharing? While file storage systems allow you to share links to folders or files, they offer limited control over who can access or modify them, much less track any changes made. With Lookatme™, you can:
- Set role-based access control to ensure only authorised users can view or edit files
- Track asset usage both inside and outside the platform
- Use Teambox™, a proprietary collaborative tool, to comment, revise, approve, and share feedback on digital assets all within the same platform.
These robust sharing and collaboration features ensure teams work efficiently and securely, especially if an asset requires multiple levels of approval. As such, Lookatme™ is particularly useful for creative industries, marketing teams, and organisations managing large volumes of digital content.
Superior Security: Protect Your Assets
Data infringement and unauthorised access are growing concerns for all organisations, especially those that deal with sensitive information such as in healthcare, legal and finance. While traditional file storage systems offer basic security measures, the numerous reports of breaches and/or hacks affecting them highlight their vulnerabilities against more sophisticated attacks.
In contrast, a digital asset management system such as Lookatme™ has the capacity to address these issues, thanks to features such as:
- Advanced firewall and encryption protection, along with role-based access management
- Secure asset tracking to monitor file usage inside and outside the platform, reducing the risk of unauthorised access or data leaks.
With these robust security capabilities, Lookatme™’s DAM solution provides a level of protection that traditional file storage solutions simply cannot match, making it an ideal solution for industries where security is paramount.
All smiles Getty Images/iStockphoto
A Lookatme™ DAM is a bit like a smartphone; once you’ve experienced it you can’t image your life without it. Unlike file management systems, Lookatme™ Digital Asset Management solutions tap into one of the best kept communication secrets; it takes a few to read a short file description, but it only takes 13 milliseconds to recognise the conte t of an image. Its why visual discover of images and videos works so effectively.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Value-for-Money Subscriptions
Free file storage plans and lower price points are some selling points of conventional file storage systems, but these alone are often not enough to meet modern storage needs. For context, the 2GB of storage offered by Dropbox’s free tier is barely enough for a single high-resolution video. An average 4K video file alone can go up to 100GB.
To complicate matters, these vendors also reserve the right to delete inactive accounts, which means you could lose important files. Even their premium plans may lack essential features such as advanced search or collaboration tools.
In comparison, a Lookatme™ Starter subscription includes solutions tailored to your organisation’s needs, including:
- Advanced metadata search and administration tools
- Automatic derivative creation
- Teambox™ collaboration.
All of this is available for less than what you would pay for many file storage platforms’ professional packages, providing better digital asset management storage value for your investment. Remember, investing in a DAM system isn’t just about storage — it’s about maximising the value of your digital assets.
Seamless Integration: Improving Existing Systems
What if your organisation is already heavily invested in a file storage system such as Dropbox or Box? Switching to a new platform might seem daunting. Fortunately, Lookatme™ offers seamless integration with existing systems.
This means you can continue using the tools your team is familiar with while benefiting from the advanced features of Lookatme™, such as AI tagging and robust search capabilities. With less of a learning curve to overcome, this ensures a smoother transition and simplifies adoption, enabling your teams to reap the benefits of Lookatme™ in a shorter timeframe.
Transform How You Manage Digital Assets with Lookatme™
While file storage solutions may suffice for basic digital storage needs, they often fall short in meeting the demands of modern businesses that rely on large, oft-refreshed collections of digital assets for marketing, content creation, and collaboration. A robust digital asset management system such as Lookatme™ not only addresses these gaps but also enhances productivity, security, and cost efficiency.
Want to experience the difference first-hand? Book a free online demonstration today and discover how Lookatme™ can transform your approach to secure digital asset storage and management!
Digital asset management software for collaboration
Love
teamwork
Many hands Getty Images/iStockphoto
Lookatme™ Digital Asset Management solutions help teams work cooperatively and securely across groups, geographies and organisations.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatmeWhether you’re involved in creating a website, a catalogue, a presentation document, a video or any project that includes digital assets, you will need buy-in and approval from other team members. Without it, mistakes will happen, your team will miss opportunities, and egos will be bruised. Teambox™ solves these issues, streamlining the process and removing ambiguity.
Teambox Lookatme™
Teambox is a solution within a solution. It is designed to help teams securely communicate and achieve consensus on image and video selection, no matter the location of team members.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
How is Teambox™ used?
Teambox™ is a tool that comes standard with your Lookatme™ Digital Asset Management solution (DAM). It’s yet another feature of Lookatme.app™ that helps you every day optimize the use and value of your organization’s investment in the creation of images, videos, sound files, documents and brand assets.
Teambox™ makes it simple and practical to select digital assets for projects and work with other team members to reach a consensus.
Using Teambox™ for image selection
Let’s say you’re working on a presentation document or a catalogue, and you want input from other team members on what images to use. Teambox™ allows you to make your selection and share your ideas with others on your project team. Project team members can securely view your Teambox™ from anywhere and on any device.
You can even print your Teambox™ or create a PDF contact sheet of your selection to share outside of your Lookatme DAM. Teambox™ is a more innovative way to reach a consensus and record your team’s final selection, which can then be downloaded and used in your project.
Embracing the potential of video Getty Images/iStockphoto
Increasingly video is driving communication; however, video production is expensive. Lookatme™ Digital Asset Management solutions help the team repurpose existing video to create more original content from existing footage.
#CommTech #communications #PRandComm #brand #reputationmanagement #marketing #lookatme
Using Teambox™ for video selection
Using Teambox™ for video selection is similar to using Teambox™ for image selection; however, your goals may differ with video. Let’s say that you want to take existing footage and select edits to create a new video. Teambox™ takes advantage of Lookatme.app™ advanced previews, which allow you to preview videos with a time code. With Teambox™, you can add videos with notes on which parts of the video you wish to include, using the timecode as a reference point. This removes ambiguity and ensures team members and editors are on the same page.
Digital Asset Management software for collaboration
The speed at which projects need to be realized continues to increase, including digital assets in these projects. Lookatme.app™ with Teambox™ is a powerful digital asset management solution that helps you manage and master how you and your organization optimize the use of images, videos, sound files, documents and other brand assets.
Lookatme™ Connector for Adobe Creative Cloud
Adobe
Creative
Cloud
Empowering your creative team Getty Images/iStockphoto
Adobe Creative Cloud is an essential and ubiquitous solution used by most creative teams. Add a Lookatme™ Connector for Adobe Creative Suite and watch your images, videos and brand asset collection come to life.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #adobeCS #lookatmeAdobe Creative Cloud is the 'go-to' for content creators. Adobe Creative Cloud is preferred for most content creators with Photoshop, Illustrator, InDesign, and countless other solutions. Now you can use Lookatme™ to capture the content you create in Adobe Creative Cloud, ensuring that everyone works from the latest, most up-to-date files every time.
Measure twice, cut once Getty Images/iStockphoto
The right time to start adding metadata to digital assets is when they’re created. Your photographers and videographers can add metadata to their content before providing it to you. When you upload those images and videos to Lookatme™, you control what metadata is included and what changes. This process streamlines discoverability, usage rights and attribution management. Lookatme™ even allows you to add approval documentation, such as model releases to each asset.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #adobeCS #lookatme
Working with Photographers
Think of how much simpler and faster you can put your images to use. Rather than double-handling files, allow your Photographers to access and update images from within an Adobe product like Photoshop, where they can adjust images and add metadata and image descriptions. Add to this the ability of Lookatme™ to create multiple derivatives of these files in real-time, automatically. Now you're ready to supercharge your next project.
A world of possibility Adobe™
Creative teams are good at creating hierarchies, not following them. Lookatme™ allows you to help them better manage files and version content. Lookatme™ Connector for Adobe Creative Suite will enable you to provide direct access to existing files in your Digital Asset Management solution and then save files directly back into the system. This process ensures all of the latest versions of digital assets are properly stored and protected in one place.
#digitalasset #creative #image #video #brand #marketing #prandcomm #mediastrategy #adobeCS #lookatme
You're in control
Lookatme™ Connector for Adobe Creative Cloud is another way we're ensuring Lookatme™ continues to lead the way in Digital Asset Management. Integration with Adobe Creative Cloud streamlines access and improves collaboration of creative projects. As with everything you do, you remain in control of approvals and access to your digital assets within the Lookatme™ DAM environment.
> Digital asset management software for collaboration
> Revolutionize your digital marketing with Lookatme™ and XL.Today™
> Digital asset management software vs file storage
Effective image management. Damned if you don't, DAM if you do
Hundreds
Thousands
Millions
Making sense of a million tiny pieces Getty Images/iStockphoto
When your image, video and brand asset collection reside in multiple devices, solutions and folders, it's hard to make sense of it all. When you collect and manage your entire collection in a Lookatme™ Digital Asset Management solution, the potential visual narratives your team can build become clearer.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #tiktok #linkedIn #snapchat #lookatmeThe good news is you're not alone. The bad news is you're not alone. The reality is the most inefficient part of most Marketing teams is the time they spend searching for images. Research indicates that the right Digital Asset Management solution (or 'DAM') can reduce the time to manage images in campaigns by 85%. The right DAM will make your life easier, increase the value of your existing digital assets, and improve the management of projects and teams. Here's how.
When is a flamingo not a flamingo? Getty Images/iStockphoto
Visual discovery features such as those available in Lookatme™ make discovery simple, fast and pleasurable. If I look at an image of a flamingo, I know it's a flamingo. If I'm reading a file name of a flamingo picture without the support of the image, then I'm trying to make sense of a description.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Simple discovery
Finding files becomes a breeze when you provide simple yet sophisticated and intuitive search options. Lookatme leaves file storage systems in the dust.
Secure storage and access
With state-of-the-art secure cloud storage, control the who, what, when, why and how of digital asset usage.
'Is that yellow or sunflower or daffodil?' Getty Images/iStockphoto
While visuals are shortcuts to start you on the right path, image tiles descriptions, attributions and usage rights are what help you complete the journey. It's why over 200,000 worldwide love to use Lookatme™ digital asset management solutions.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Improve content creation
Content is a moveable feast. Often images are altered, and files are updated. Managing this process and ensuring the right people access the latest versions is another benefit of your LookatmeDAM.
Improved collaboration
Your LookatmeDAM includes Teambox. Teambox is a solution that allows you to share and discuss files that your team may use in a project. Rather than download individual files, Teambox provides an environment where teams can come to a consensus, regardless of their location.
Meeting deadlines is more than just beating the clock Getty Images/iStockphoto
Deadlines die with details. Missed details, corrections, and lack of information are all enemies of deadlines. Lookatme™ helps your people more consistently meet deadlines without compromise by managing the details of digital assets.
#digitalasset #videos #pics #world #media #socialmedia #online #twitter #facebook #ticktock #linkedIn #snapchat #lookatme
Improved campaigning with XL.Today™
LookatmeDAM is something special, but when it's integrated into the XL.Today™ campaign workflow…well, that's something altogether new. Imagine being able to deploy pre-approved campaign images to a campaign workflow. Imagine how much simpler life becomes if the image description forms the basis of your email, SMS or social media post. Imagine a solution that uses Artificial Intelligence to discover the right hashtags for your posts. These are just a few ways in which your LookatmeDAM improves the speed and quality of your digital marketing campaigns.
> Digital asset management software for collaboration
> Revolutionize your digital marketing with Lookatme™ and XL.Today™
Calculate your DAM ROI
Cost
vs. benefit
Why you don’t want to go without Getty Images/iStockphoto
Increasingly, visual narratives touch every part of your organisation. If you’re only looking through the prism of an individual department, then you may not fully understand the role of images, videos, and brand assets within your organization. The Lookatme™ benefits calculator will give you a more comprehensive understanding of how all your people use these assets and the potential and immediate benefits of a Lookatme™ Digital Asset Management solution.
#digitalasset #calculator #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatmeIf you're looking for a DAM cost calculator, you're probably only seeing half the picture. You need a DAM ROI calculator, which helps you determine which Digital Asset Management solution best fits your current and future needs.
How do your people want the images served? Getty Images/iStockphoto
Centralized control is best regarding image, video, and brand asset use in your organization. Why? Because visual storytelling and narratives are increasingly the most effective techniques for your teams. From marketing to PR, IR, sales, internal communications, reputation management, and visual communications rules.
#digitalasset #calculator #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
How do I know what the right DAM is for my organization?
The best DAMs (or Digital Asset Management solutions) bring discipline and control to brand and image asset management. The right solution will fit your organization, your people and your culture. It will also mitigate risk and add value to your digital asset library. More importantly, it will ensure it's effortless for the right people to access the digital assets they need to complete tasks or communicate key marketing messages.
Why is a DAM better than Dropbox or a file management solution?
Images, videos, brand assets, PDFs and other digital assets proliferate. Controlling who uses these files and how they are accessed is just the beginning. A good DAM can also help manage version control and copyright. A professional-grade DAM like Lookatme™ also includes search functions using AI and automatic generation of derivatives (files formatted for specific channel usage). The range of search options available within Lookatme™ makes it simple to search for assets, even if you don't know their names. Visual searches and collaboration features such as Teambox complete the management circle and transform your digital asset collection into one of your organization's most valued assets.
Managing visual content is like other assets Getty Images/iStockphoto
Images, video, and brand assets are investments like other assets. As such, they need to generate revenue and value. One way to increase the value of your investment in digital assets is through increased, accurate and appropriate use. That’s where Lookatme™ enters the picture. It is also where Lookatme™ reports on individual use, group, and big data reports help you realize your ROI.
#digitalasset #calculator #benefit #videos #pics #prandcomm #media #socialmedia #IR #marketing #investment #lookatme
Build a business report on your digital asset collection
Lookatme™ wants to help you understand the value of your digital asset collection and the risks associated with how you currently manage that collection and the potential cost savings to your organization.
Our DAM ROI calculator will produce a comprehensive report specifically for your organization. You'll find it's an invaluable resource for helping you and your team make the right choice when choosing a Digital Asset Management solution.