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Digital asset management for Tourism
Love the view
Love the experience
It's a big world Getty Images/iStockphoto
Lookatme™ is one of the most popular Digital Asset Management solutions in the tourism space. It drives campaigns and media engagement and supports tourism operators across the globe.
#digitalasset #pic #video #mediastrategy #mediarelease #marketing #prtips #journalist #publicrelations #tourism #lookatmeTourism worldwide has suffered as much from the global pandemic as any other sector. Many countries have blocked access to international tourists. Other areas have experienced complete lockdowns. The only good news is that most tourist destinations are reopening. There is already increased competition and demand for tourism content in preparation for this. Given that there is such demand, you must ask, 'What is the best way to manage content creation, usage, repurposing, and delivery? When access is limited, how do tourism groups and destinations create new and repurpose existing content? For many successful tourism groups and operators around the globe, they have already made a choice, and that choice is Lookatme™.
Unique discovery journeys Getty Images/iStockphoto
Lookatme™ Digital Asset Management solutions discovery features help unearth the hidden gems in your collection to approved users. Dig deeper and create more compelling content that captures the attention of travellers.
#digitalasset #pic #video #mediastrategy #mediarelease #marketing #prtips #journalist #publicrealtions #tourism #lookame
Access
Lookatme™ allows you to tailor access and discover experiences. Whether it's an internal project manager, a content creator, a journalist or any other group, Lookatme™ provides you with complete control over who can see and access the content. Lookatme™ allows you to go even further with workflow options to share and approve content and content usage reporting.
Security
Lookatme™ provides you with a secure cloud-based solution, ensuring you can protect and continue to add value to your image, video, audio and brand asset collection. Your Lookatme™ DAM includes features like built-in redundancy, automatic derivatives and secure video streaming to protect your original content while allowing content to reach as many people as you desire.
Collaboration
Your Lookatme™ DAM features solutions like Teambox™. Teambox™ is a collaboration tool that allows teams to make and approve content selection for projects quickly. It removes the need for email transfers and Dropbox, ensuring content remains confidential and secure.
Lookatme™ also makes it easy to coordinate the creation and repurposing of content with internal teams and external content providers by providing role-based access and a safe, 'single source of truth' for all your raw and completed images, videos, audio files and brand assets.
Visit again and again Getty Images/iStockphoto
Lookatme™ inspires your authorised users to continue to come back to the source. You incentivise users to repurpose images and videos for a broader range of projects by providing a 'single source of truth'' for your digital assets.
#digitalasset #pic #video #mediastrategy #mediarelease #marketing #prtips #journalist #publicrealtions #tourism #lookame
Repurposing content
From copyright management and automatic creation of derivatives to built-in redundancies and streaming options, Lookatme™ allows you to manage every aspect of content repurposing and delivery. Your goal is to ensure that each piece of content you have created or commissioned is used as often as possible. Your challenge is to make sure that it is used correctly. That requires you to manage copyright. It also requires that you keep the fidelity of your original content while generating versions for different applications and different channels.
Discovery
As a tourism brand, you want the media to help you reach as many people as possible. It would help if you had a solution that makes it easy for journalists and media groups to discover and access your digital assets. With Lookatme™, you can tailor discovery experiences based on role, ensuring that the right people have access to the right content. Whether it's an internal team, a silo within your organisation, the media or a community stakeholder, you have the choice of building role-based discovery, access and user experiences.
Online newsroom
Lookatme™ can even take your media experience to the next level by delivering a customised online newsroom that allows you to create content to inspire journalists. Your custom media centre will enable journalists and media groups to sign up and download content in formats suited to their needs. It's a great way to support journalists and build enduring media relationships.
> The importance of digital asset management today
> Video asset management, Lookatme™ style
> Find the right image or video format each social media channel every time
> Online newsroom and digital asset management
> What value do you place on your team's time?
> Create a secure single source truth for all your digital assets
Online newsroom Getty Images/iStockphoto
Lookatmedia™ is a next-generation newsroom designed for today's diverse 24/7 media environment. Lookatmedia™ delivers exactly what journalists desire, exactly when and how they need it. It is exclusively available to Lookatme™ clients.
#lookatmedia #newsroom #mediastrategy #mediarelease #breakingnews #prtips #journalist #publicrealtions #tourism #lookame
Images and brand assets
Much of your value is measured by brand recognition and integrity as a tourism brand. Ensuring that the right assets are used in the right way, with the proper attribution and descriptions, is a crucial function of Lookatme™. Managing that process is one of the critical functions of your Lookatme™ DAM.
Lookatme™ allows you to keep existing metadata or add new or bulk edit metadata, making it the ideal workflow and content management tool. Lookatme™ works well for image and brand asset collections measured in thousands, tens or hundreds of thousands.
Video
The demand for video content in the tourism sector continues to increase exponentially. So does the need for high resolution streamlining content. Lookatme™ uses video transcoding and streaming solutions that simplify your video content to reach a wider audience. No matter how large or what stage of production, Lookatme™ allows you to bring all your video content into one secure and manageable collection and then deliver it where and when needed. Lookatme™ also makes it simple to understand how and who is consuming your video content with actionable dashboards and reports.
The future
No matter the circumstances, the tourism sector must project a vision of a more carefree existence: a time and a place where positive experiences create unforgettable memories. The need for such a vision has never been greater. Lookatme™ can help you build and maintain that vision in the most efficient, effective and professional way possible.
Video asset management, Lookatme™ style
The future
is now
What just happened? Getty Images/iStockphoto
The visual storytelling capabilities you have with a Lookatme™ newsroom allow your team to work with greater purpose and accuracy, creating visual narratives that allow you to stand out from the flock.
#localnews #utilityindustry #utilities #waterutilities #energyindustry #energycrisisVideo content has become so much of our lives that more than 66% of people worldwide now say it is their number one source of information. This fact is further supported by research that shows the average person views nearly seven hours of video each week. With such a demand for content and other research indicating 93% of businesses gain new customers from branded video, it's easy to see why video management is a growing concern for brands and organizations.
End to end Getty Images/iStockphoto
Lookatme™ Digital Asset Management solutions help you manage every aspect of the creation and usage of digital assets, from photographer to designer and beyond. It also allows you to maintain complete control over access, approvals, and attribution along the way. More measurable outcomes with less risk.
#localnews #utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #communications #marketing #lookatme
Securely storing your video content
Many organizations take for granted that content providers have a secure solution to manage the video content they commission. This is a mistake. Many production companies do not have secure solutions to address your video content. What's more, they may incorrectly label content or have hardware failures. In the current economic climate, content provider businesses are failing even more than usual, resulting in organizations losing their video content and investment. The only way to have complete faith that your valuable video content is safe, secure and accessible is through a solution like Lookatme™.
One stop shopping Getty Images/iStockphoto
Lookatme™ allows your team to collect, curate and control how your image and video collections are used. Whether it's for internal or external teams, you decide how assets are accessed, approved and used.
#localnews #utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #communications #marketing #lookatme
Single source of truth
Your Lookatme™ Digital Asset Management (DAM) solution allows you to aggregate and curate your entire video collection. From raw, unedited content to downloadable or streamed high-res content or delivery on social media, having all your video managed through the one secure, cloud-based solution with built-in redundancy is the best way to mitigate the risk of loss and copyright infringement while maximizing usage and value of your investment.
Secure access
Your Lookatme™ DAM makes it simple for you to manage who has access to your video assets and how they are used. Role-based access allows some to download content for editing, while others may only have viewing permissions. Whatever your needs, you have centralized control.
Simple discover
Lookatme™ provides simple video discovery tools. These tools help deliver a more intuitive user experience and have made Lookatme™ the preferred DAM for significant tourism, government, non-profit, fintech and other organizations around the globe.
Whether providing access to content for production teams, media, in-house stakeholders or other groups, Lookatme™ allows you to create individualized discovery and user experiences.
Smart streaming Getty Images/iStockphoto
Lookatme™ uses one of the world’s most loved and most secure video streaming service to deliver your video faster to devices around the globe.
#localnews #utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #communications #marketing #lookatme
Streaming content around the globe
Whether you're a tourism group or a global brand, or local government, increasingly, you need to make streaming video content available to stakeholders, the media and other groups around the globe. Lookatme™ DAM clients stream video content with confidence around the world every day. Lookatme™ makes this practical, thanks to a highly secure, cloud-based solution that utilizes the features of one of the world's best video streaming solutions, Brightcove.
Lookatme™ with Brightcove allows you to generate secure embed codes, which can be added to websites, video portals and other online assets. Embed codes will enable you to better manage and monitor the usage of video assets across multiple channels and platforms.
Managing large video assets
The prevalence of high-resolution video in production, editing, and delivery increases. Your Lookatme™ DAM is designed to allow you to upload and deliver large video files. Lookatme™ clients consistently upload and provide files through download and streaming as large as 150GB. Whether you are managing raw footage or delivering 4Kor high-quality content for device or event viewing, you can trust Lookatme™ to provide your business needs reliably and securely.
Your responsibilities with video content
There are many instances where video creators retain copyright, usage and attribution rights. Whether your organization has directly or indirectly acquired stock video (e.g. a content provider has purchased or commissioned video on your behalf), as the end-user, you have the responsibility and liability for complying with the terms of usage.
Managing copyright, usage and attribution rights
Copyright Agency Limited is one of the world's most renowned copyright authorities and a Lookatme™ client. Their focus is solely on the management of copyright for creative works. They chose Lookatme™ as their Digital Asset Management solution because of its exceptional copyright management features. With Lookatme™, you and your organization have the confidence to include restricted assets knowing you can manage the copyright licensing conditions quickly and correctly.
Manage the risk of stock Getty Images/iStockphoto
Are your people using stock images and footage in ways that puts your organisation at risk? Lookatme™ Digital Asset Management solutions include features that help you manage the usage of stock images and footage. It can even send notifications when usage rights are about to expire.
#localnews #utilityindustry #utilities #waterutilities #energyindustry #energycrisis #telecominfrastructure #telecomservices #communications #marketing #lookatme
Managing stock footage
It has become more common for organizations to purchase stock footage to fill the content gaps in video production. It is also common for entire projects to be composed of stock footage. Some stock footage is copyright-free, but most are not. The good news is that when you purchase and download stock video footage, most come with embedded copyright, usage and attribution information. When you upload this content into your Lookatme™ DAM, it makes this information available to view, allowing administrators and project coordinators to ensure copyright compliance.
Video transcoding
Not everyone you want to deliver video content uses the same device or video format. Your Lookatme™ DAM uses a transcoding engine that allows your content to reach more end-users on more devices and in more formats more easily.
More, much more
Lookatme™ is more than just the ideal video content management solution for your organization and brand. It's also the perfect solution to manage your image and brand assets.
Lookatme™ is the preferred option for brands and organizations with assets of high commercial or cultural value. Many Lookatme™ clients manage collections measured in the hundreds of thousands of images. The discovery and management features that make your Lookatme™ DAM the ideal video management solution also make it suitable for managing your image and brand asset collection.
> Find the right image or video format each social media channel every time
Digital asset management for transport
High
speed
access
No waiting, no delays Getty Images/iStockphoto
The transport sector's greatest enemy is time. Customer experience, operating cost, and reputation are all negatively impacted by delays. At least in the Digital Asset Management space, Lookatme™ helps authorised teams in the transport sector more easily and securely access images, videos, and brand assets to drive visual narratives.
#digitalasset #travel #videos #pics #prandcomm #media #socialmedia #IR #marketing #tourism #businesstravel #transport #logisitics #rail #lookatmeWhether you're a high-profile airline, a transport authority or a private road transport company, you have a story to tell. More and more, you will tell this story online through images and video. You also need to tell your story at conferences, events, presentations and pitches. How you manage your collection of images, videos and brand assets will determine whether you can tell your story well and cost-effectively.
Serving images and video Getty Images/iStockphoto
Like food, the faster you serve images, videos and brand assets to your people, the more flavour you can add to your brand and reputation. Increase secure access to individuals and groups and reduce mistakes and roadblocks to creating compelling visual narratives with Lookatme™.
#digitalasset #travel #videos #pics #prandcomm #media #socialmedia #IR #marketing #tourism #businesstravel #transport #logisitics #rail #lookatme
Building brand awareness and integrity
Your brand is one of your most valuable assets. Ensuring your brand assets are used correctly is one of the central tenants of any brand strategy, which is why you need a centralized 'single source of truth' for all your brand assets. Building brand awareness and integrity are how you build trust and opportunity.
Building a 'single source of truth' for your brand
Speed of access and control of how images, videos, audio and brand assets are delivered are fundamental needs for any transport brand that wants to thrive. Speed and control of access to your digital assets are only achieved if you have a centralized, 'single source of truth'. The best way to create a centralized, 'single source of truth' for your digital assets is with an enterprise-level digital asset management solution like Lookatme™.
Lookatme™ is the digital asset management solution of choice for many private and government transport brands around the globe. From air to sea, to rail to road, the Lookatme™ digital asset management solution makes it simple for transport brands to manage their brands, no matter where they operate.
What are the business benefits of a Lookatme™ digital asset management solution?
If you're like most transport brands worldwide, your digital assets are spread across multiple file storage solutions, content provider platforms and your team's computers and devices. Apart from the clear risk of mismanaging content essential to your success, this approach is highly inefficient. Research shows that a digital asset management solution like Lookatme™ can reduce the time it takes to find images, videos and brand assets by as much as 85%. Time-saving can be substantial for any team running marketing, lobbying, media or PR event strategy. Now imagine centralized control over the assets to empower those creating pitches, tender documents or training material, and the value of a Lookatme™ digital asset management solution becomes clear.
13 milliseconds Getty Images/iStockphoto
That's how long it takes for the average person to view and understand the content of an image. Show 60 pictures on search response; the average person can consider and know what they see in less than a second. That's just one reason why Lookatme™ is superior to file management solutions. With Lookatme™, folders are an option. AI and manual tagging break down discovery barriers, and metadata helps manage accuracy and usage rights.
#digitalasset #travel #videos #pics #prandcomm #media #socialmedia #IR #marketing #tourism #businesstravel #transport #logisitics #rail #lookatme
How is Lookatme™ different from a file management system?
File management systems are fundamentally different from digital asset management systems. Think of a file management system as a series of filing cabinets; yes, everything is stored; however, you need to open each file to see what is inside. A digital asset management system works more like a library; yes, content is filed; however, you can also visually browse content and use keywords, tags and AI tags to explore and discover content quickly. Also, each piece of content can have descriptions and metadata that ensure proper use and copyright compliance. Lookatme™ allows you to create a secure, cloud-based solution with a 'single source of truth' for all your digital assets, ensuring an auditable trail of who and how assets are used. Simple, role-based access also helps you maximize the value of all your digital assets by ensuring they are used more frequently across more touchpoints.
Why Lookatme™ is an essential element of your brand strategy
Without knowing it, you've probably accumulated countless digital assets. You've most likely spent money and time recreating digital assets that already exist in your collection but remain hidden. There's no room for such inefficiency in any transport business or organization.
Lookatme™ brings a level of efficiency to your brand and communication strategy that allows you to focus resources to deliver the best results. It will empower your team to work more effectively and with fewer resources. It will help you maximize the value of every asset you create or commission. It will help you centralize your digital asset collection and maintain control to mitigate risk. It can do all of this and much, much more.
Digital Asset Management for Utilities
Love
the visual
narrative
World events, local repercussions Getty Images/iStockphoto
Visual communication is increasingly important in the utilities space. It’s how stakeholders learn to understand the complexities of an operation environment is a constant state of change and evolution.
#lookatme #sustainability #energy #water #solar #renewable #green #renewables #renewableenergy #gas #energycrisis #community #lookatmediaIf you are in the Utilities sector, you know the importance of your brand to customer and stakeholder engagement. You need to efficiently and securely manage your brand collateral - images, video, and logos.
What do people know? Getty Images/iStockphoto
Do stakeholders understand how water reaches their shower or powers their devices? Do they understand the role that you play in their communities and everyday lives. Lookatme™ helps create the visual narratives that drive reputations and understanding.
#lookatme #sustainability #energy #water #solar #renewable #green #renewables #renewableenergy #gas #energycrisis #community #lookatmedia
The hidden value in your digital asset collection
Your people engage with customers and stakeholders using visual and audio assets every day. Without knowing, they may have created content silos within your company. When you collect and curate all your images, videos, audio and brand assets into a solution like Lookatme™, you quickly understand the potential of your people to enhance and amplify your brand and services. Without making further investments, you will learn you have enough resources to energize your social media profiles, provide resources to media groups and drive stakeholder and consumer engagement strategies. That's the power of Digital Asset Management.
Protecting your brand
You're a trusted brand within your community. You've invested heavily in building your brand integrity. Something as simple as using the wrong image in a social media post can undo much of this work. Your Lookatme™ Digital Asset Management solution allows you to create a single source of truth for your brand, visual and audio assets. Adding metadata to digital assets such as descriptions and usage rights ensures that assets are used correctly. Using AI and other features to tag content gives your assets much greater discoverability. Role-based access allows you to manage who has access to specific assets. An audit trail and dashboards that show asset usage and popularity deliver rich data to drive future content strategies. Defend your brand's integrity and mitigate risk with Lookatme™.
Reaction vs. understanding Getty Images/iStockphoto
Building relationships with individual journalist is a wise investment. The more they understand you, you motive and mission, the more likely they are to giving you the clean air to tell your story. Lookatme™ customers have exclusive access to the world’s most advanced newsroom solution, Lookatmedia™.
#lookatme #sustainability #energy #water #solar #renewable #green #renewables #renewableenergy #gas #energycrisis #community #lookatmedia
Improve media engagement
Imagine having your own image, video, audio and brand asset library where you allow approved journalists, media groups and stakeholders access to a managed set of assets so that they can tell and amplify your story. Utility brands worldwide use their Lookatme™ digital asset libraries to improve and streamline media engagement.
A secure solution for the face of your brand
Research shows people recognize the contents of an image in as little as 18 milliseconds. It's why photos and video play such a significant role in our daily lives. Your digital assets say more about your brand and business than you appreciate. Bringing your collection together in a solution like Lookatme™ is your chance to see your brand through the same lens as those crucial to your success. It's a chance to see what you're doing well and see where you can improve.
Make sound investments
Like every other aspect of your company, transparency and understanding drive sound investment decisions. Your new Lookatme™ cloud-based digital asset management solution will allow you to do just that; understand the value of your collection and make better decisions about the assets you need to create to fulfil your brand's promise.
Digital Asset Management for performing arts
Love
this performance
The next best thing Getty Images/iStockphoto
A video or image is the next best thing to seeing a live performance. It's how most people discover and connect with performing arts organizations. It's what drives ticket sales, subscriptions, and reviews. Lookatme™ is the ideal Digital Asset Management solution for the performing arts sector. Cost-effective, secure, and easy to learn and use are why performing arts organizations love Lookatme™.
#concert #music #live #Tickets #tour #rock #show #watch #musicfestival #art #ballet #culture #publicrelations #opera #classical #theater #musical#comedy #lookatmeIf you are in the performing arts space, you understand the value of a dollar, and you've learnt to do more with less. You know the importance of word of mouth and social media in amplifying your message, driving engagement, sponsorship and ticket sales. You also understand that you are the custodian of your organization's history. These truths have led you to the point where you are seeking a solution to manage all the images, videos and brand assets essential to your success.
Drive social media Getty Images/iStockphoto
When the average performing arts company looks at the entirety of the digital asset collection, the opportunities to create more compelling stories and visual narratives are almost limitless. Lookatme™ allows you to unlock that potential. Whereas you may cherry-pick the very best images for a marketing campaign, the supporting cast of images is ideally suited to drive social media posts and other content.
#concert #music #live #Tickets #tour #rock #show #watch #musicfestival #art #ballet #culture #publicrelations #opera #classical #theater #musical #comedy #lookatme
More from less
Every shoot you undertake and every video you create generates a wealth of content. You have so many images and videos that you can repurpose to drive social media posts or content that can deliver free media exposure. By centralizing storage and management of all your pictures and video in a cloud-based DAM, rather than folders on various desktops or servers, you can generate or repurpose more content for less. You can even allow outside collaborators or media contacts to find and download assets easily - all under your control.
Managing your legacy
You are the custodian of a history that may date back years, decades, or even centuries. Management of the images, video and audio assets that record this past falls on your shoulders. Your Lookatme™ Digital Asset Management solution is the best way to retain your history's integrity, security, and fidelity. Advanced metadata features allow you to add accurate descriptions, credits and usage rights. These advantages are why so many performing arts, museums and galleries have chosen Lookatme™ as their preferred solution to protect their collections.
The orchestra Getty Images/iStockphoto
There are so many players in the performing arts sector. Sponsorship is an important player. Increasing brand exposure and correctly using your and your sponsor's brands is essential. Lookatme™ empowers your team to enhance sponsors' involvement and support in your organization. Lookatme™ also provides an advanced online newsroom solution, Lookatmedia™, that helps elevate the participation of sponsors and your organization in the media.
#concert #music #live #Tickets #tour #rock #show #watch #musicfestival #art #ballet #culture #publicrelations #opera #classical #theater #musical #comedy #lookatme
Promoting the arts and driving sponsorship
Your communication strategy extends beyond simple ticket and subscription sales. You are an ambassador for the arts. You're also seeking sponsorship. Although you have a kinship with other performing arts groups, you're also competing for scarce resources and attention. Your Lookatme™ Digital Asset Management solution is an invaluable partner in driving your storytelling. It's how you craft your story to meet the communication goals of different audiences. It's where you store your sponsors' brand assets and ensure you remain true to their brand goals. It's how you show that you are both creative and professional. It's how you fulfil your role as an arts ambassador.
Creating a single source of truth for your performing arts organisation
Your organization is dynamic. It is in a constant state of change and evolution. People come and go. Your Lookatme™ Digital Asset Management solution is consistent. It allows you to ensure that the digital assets that drive your current and future success never slip through the cracks. It's how you manage staff transitions better. It's how you enable more rewarding and efficient collaboration. It's your past, today, and future in one easy-to-use, secure content library.
DAM for Galleries Libraries, Archives & Museums
Galleries
Libraries
Archives
Museums
More secure than a glass case Getty Images/iStockphoto
COVID 19 created challenges for the GLAM sector; however, it also saw innovation. Online and other ways of sharing collections are now commonplace. Lookatme™ is the ideal future-proofing solution that helps Galleries, Libraries, Archives, and Museums operate more effectively and efficiently in both virtual and physical environments.
#digitalasset #libraries #museums #archives #art #galleries #culture #heritage #history #arthistory #museum #lookatmeGalleries, Libraries, Archives and Museums are facing the same digital transformation and COVID challenges as other government and private organisations around the globe. They need to answer the question, 'do we place digital services at our core or continue to view them as a peripheral function?'. From a user and relevance perspective, this is no longer a question; online and digital access to collections and content is essential.
SPECTRUM, AGLS and RAD Getty Images/iStockphoto
Lookatme™ Digital Asset Management solutions were designed for the GLAM environment, allowing clients to use accepted industry metadata schemas and advanced collaboration, approval, and reporting features to breathe life and purpose into collections.
#digitalasset #libraries #museums #archives #art #galleries #culture #heritage #history #arthistory #museum #lookatme
How to manage access to your digital collections and archives
Galleries, Libraries, Archives, and Museums have unique needs and responsibilities in managing their digital collections. Some assets may need to be readily available. Yet others need controlled and secure access. Assets themselves need to be curated using accepted industry metadata schemas such as SPECTRUM, AGLS and RAD. Some collections may be freely available, whereas others need to be monetised with royalty-based reproduction or advertising revenue.
Lookatme™ can manage every aspect of this process with a specialised Digital Asset Management solution built in collaboration with the GLAM sector.
The role of Lookatme™ in the GLAM sector
Lookatme™ has worked closely with the Galleries, Libraries, Archives and Museums for more than a decade, providing what is widely considered to be the Digital Asset Management solution with the highest user acceptance in the sector. Working with an organisation such as Museums Victoria, Copyright Agency Limited, Transport for NSW Historical Archive, Fred Williams Estate, Universal Images Group and other Galleries, Libraries, Archives and Museums around the globe, Lookatme™ has built an exceptional understanding of the needs and goals of the sector.
The power of visual narratives Getty Images/iStockphoto
Few forms of communication can elicit such emotional solid responses as quickly as visual storytelling. Lookatme™ was designed to empower your people to create more compelling and accurate visual narratives.
#digitalasset #libraries #museums #archives #art #galleries #culture #heritage #history #arthistory #museum #lookatme
Innovations that drive digital transformation
This knowledge has been a cornerstone in the evolution of the Lookatme™ DAM. It continues to drive innovations that allow clients to develop ecosystems that improve access across channels and touchpoints while providing more outstanding tracking and management capabilities. Recent developments now allow multiple opportunities to monetise collections directly through the Lookatme™ DAM.
Archive Collection Management Systems
Lookatme™ is a Trusted Digital Repository (TDR) specified by RLG/OCLC that can be integrated with Archive Collection Management Systems (ACMS) such as Axiell, EMu and Vernon.
Customer and stakeholder management
One of the features of Lookatme™ is its ability to integrate seamlessly with CRM and many EDM solutions such as Salesforce, Mailchimp, Mail Monitor, and Zoho.
Everywhere, all the time Getty Images/iStockphoto
Online resources make your collections accessible 24/7 from any location. As a productivity tool, Lookatme™ works the same. Establish your access and usage protocols. Include approval process. Create individual user and ‘big data’ reports. Make your digital assets available to the right people, at the right time, from anywhere with Lookatme™.
#digitalasset #libraries #museums #archives #art #galleries #culture #heritage #history #arthistory #museum #lookatme
Website integration
Lookatme™ also integrates seamlessly with website content management systems (CMS) such as Drupal, Sitecore and Kentico. This integration allows approved users to add images, videos, audio files and other digital assets to websites and online solutions, either directly or through embed codes. Lookatme™ embed codes allow content to be managed centrally through the DAM while providing additional user experience features.
Records management systems
Lookatme™ also allows Galleries, Libraries, Archives and Museums to integrate with a range of Records Management Systems (RMS) such as Micro Focus Content Manager (TRIM).
How Lookatme™ can help you achieve your digital transformation
Lookatme™ is more than just an innovative cloud-based digital asset management solution. It is also a team of passionate, experienced and knowledgeable people that have guided countless organisations like yours through this digital transformation process. Reach out to the Lookatme™ team and begin your journey to elevate your collection to the level of awareness and status it deserves.
> Digital asset management software for collaboration
Transport for NSW historical archive
Everything old
is new again
Historically significant Transport for NSW
Historical collections like that of Transport for NSW contain hidden gems that can drive contemporary narratives. By digitising their collection and managing it through Lookatme™, Transport for NSW has made the collection available for generations.
#history #culture #community #NSW #communication #digitalasset #image #pic #video #lookatmeNSW's transport system did not spring up overnight. It was a journey with twists, turns, tracks, tunnels, and open roads as far as the eye could see. It has been the work of visionaries, cooperation, brilliant engineers, social connection and, ultimately, the labour of those who made it all possible. It's a story best told in images, video, and audio records. It's a narrative that the Transport for NSW Historical Archive now allows storytellers to explain with the help of Lookatme™.
Journeys of discovery are rarely linear Getty Images/iStockphoto
File management systems fall flat when it comes to creating visual narratives. Detail and connections are obscured behind visual barriers and folder structures. Lookatme™ liberates historical collects while capturing accurate descriptions and attributions that help guide authentic narratives.
#history #culture #community #communication #digitalasset #image #pic #video #lookatme
The journey from analogue to digital
Digitisation of archives is an essential function of historians and Archivists today. Once digitalised, the next task is how to protect the integrity of the collection while enabling the types of access that will help others play a key role in telling your story. This is where Lookatme™ can help.
What is Lookatme™?
Lookatme™ is an Australian Made™ Digital Asset Management solution used the world over by Galleries, Libraries, Museums and, of course, Archives. Lookatme™ delivers a secure, cloud-based digital asset management solution that allows Archives to create a single source of truth for their digital asset collections.
The technical reasons why Lookatme™ is ideal for Archivists
Lookatme™ is a Trusted Digital Repository (TDR) specified by RLG/OCLC and can be integrated with Archive Collection Management Systems (ACMS) such as Axiell, Emu and Vernon. Lookatme™ also allows Archives to integrate with a range of Records Management Systems (RMS), such as Micro Focus Content Manager (TRIM).
Breathing new life Getty Images/iStockphoto
Managing your historical collections through Lookatme™ is a chance to bring them to life for researchers, teams, and other key stakeholders. It allows you to demonstrate historical roles and connections with the community in ways words alone fail.
#history #culture #community #communication #digitalasset #image #pic #video #lookatme
The human reasons why Lookatme™ is ideal for Archives
Lookatme™ is much more than just a digital archival system. It's a solution designed to bring collections to life. Lookatme™ provides:
- Options for integrating images and videos into websites and other online solutions.
- Increasing access while protecting the story's accuracy.
- Crediting the creator and controlling asset lifecycles.
Website and other integrations
Lookatme™ integrates seamlessly with website content management systems (CMS) such as Drupal, Sitecore and Kentico. This integration allows approved users to publish images, videos, audio files and other digital assets on websites and online solutions. Another feature of Lookatme™ is its ability to integrate seamlessly with CRM and email solutions such as Salesforce, Mailchimp, Mail Monitor, Zoho, etc.
Breathing new life into our past
The Transport for NSW Historical Archive is no longer a collection stored away and unable to be accessed and enjoyed. Lookatme™ has allowed the Transport for NSW historical archive team to bring this history back to life and the opportunity for all of us to learn from our successes and failures. Archives don't have to be nostalgic journeys. They can be journeys of discovery that remind us of who we once were and who we are today. At Lookatme™, we are proud to play our small part in telling the stories that matter to all of us.
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Unlocking the Power of Metadata: Why OAI Protocol Matters for DAM Success
Right image
Right time
Right place
Focusing on the details Getty Images/iStockphoto
Lookatme™ is one of the world’s most advanced image and video management solutions. One of its strengths is managing the details that ensure digital assets are only used by the right people, at the right time, and in the right ways.
#digitalasset #libraries #education #libararylife #museums #archives #art #galleries #culture #heritage #history #arthistory #mueseum #lookatmeMetadata is the backbone of effective digital asset management (DAM), particularly for organisations with huge volumes of assets. It ensures assets are stored securely, organised efficiently, and most importantly, discoverable when needed.
Why Museums and Libraries love Lookatme™ Getty Images/iStockphoto
Lookatme™ liberates digital assets collections, empower teams to create more compelling and accurate visual narratives.
#digitalasset #libraries #education #libararylife #museums #archives #art #galleries #culture #heritage #history #arthistory #mueseum #lookatme
What is OAI-PMH?
The Open Archives Initiative Protocol for Metadata Harvesting (OAI-PMH), often referred to as the OAI Protocol, is a framework that facilitates seamless communication between repositories.
Designed as a “low-barrier mechanism” for interoperability, it enables metadata descriptions to be harvested – or collected – from records stored in various archives. This harvested metadata can then be aggregated to power tools and services that access data across multiple repositories.
For instance, researchers might use a DAM solution to search an archive for a paper on a particular subject. If the DAM uses OAI-PMH, it can look not just in that archive’s catalogue, but also the catalogue of other service providers that have made their catalogues searchable. As a result, the DAM may show that the paper the researchers need is not in this archive but is available in another archive.
Originally designed for libraries, the OAI Protocol has since become a global standard, adopted by over 3,000 institutions, including libraries, museums, and digital archives. It’s also widely used by commercial search engines such as Google, which leverages the protocol to gather metadata from repositories like the National Library of Australia Digital Object Repository.
The world turned upside down Getty Images/iStockphoto
The amazing thing about how the OAI-PMH works within the context of the Lookatme™ Digital Asset Management solution is how it empowers curators to quickly build and share ideas, bringing accurate narratives to life faster. Lookatme™ allows people to look at collections from a different perspective.
#digitalasset #libraries #education #libararylife #museums #archives #art #galleries #culture #heritage #history #arthistory #mueseum #lookatme
Why Does OAI Protocol Support Matter for DAM?
One of the primary goals of any digital asset management system is to make large digital libraries accessible, typically to internal users or collaborators. However, a DAM with OAI Protocol support takes this a step further by enabling the sharing and/or aggregation of metadata with external repositories, industry partners, or global search engines, further boosting discoverability.
Here’s one example. As an Australian-made digital asset management solution, Lookatme™ uses the OAI Protocol to share specific assets and metadata from several client libraries to the National Library of Australia (NLA), making them discoverable via a search at NLA.
If you’re utilising DAM for galleries, libraries, archives, and museums (GLAM institutions) or other industries with a strong focus on collaboration and data sharing, this kind of enhanced interoperability is invaluable as it better facilitates knowledge-sharing and streamlines research projects.
All roads lead to Lookatme™ Getty Images/iStockphoto
Lookatme is recognised internationally for its application of the OAI Protocol, making it the solution of choice for many galleries, museums, libraries, and historical archives.
#digitalasset #libraries #education #libararylife #museums #archives #art #galleries #culture #heritage #history #arthistory #mueseum #lookatme
Benefits of a DAM with OAI Protocol Support
Lookatme is recognised internationally for its application of the OAI Protocol. This is because a digital asset management system that employs OAI Protocol provides organisations with several key benefits, such as:
- Enhanced Discoverability
- With metadata harvesting via OAI Protocol, your digital assets can be indexed and made accessible to external systems like national repositories, search engines, or collaborative networks. This expands your assets’ reach and visibility far beyond your internal teams.
- Improved Interoperability
- Collaboration is crucial for GLAM institutions. A DAM with OAI Protocol enables seamless metadata sharing, allowing organisations to work effectively with industry partners, educational institutions, or government agencies.
- Advanced Integration and Future-Proofing
- As organisations expand their digital libraries, maintaining compatibility with global metadata-sharing standards becomes essential. A DAM system that utilises OAI Protocol ensures that your organisation will be able to evolve alongside emerging technologies, keeping it relevant and robust.
What Types of Organisations Benefit Most from OAI Protocol Support?
As mentioned, a DAM with OAI Protocol can be particularly advantageous for organisations managing large, diverse, and collaborative digital collections. For them, interoperability isn’t just a feature – it’s a necessity. These include:
- GLAM Institutions
- Galleries, libraries, archives, and museums are some of the main organisations that often rely on metadata sharing to make their collections accessible to researchers, students, and the public.
- Educational Institutions
- Universities and research centres benefit from DAM systems with OAI Protocol to aggregate resources across repositories.
- Corporate Archives
- Companies with extensive historical archives, like the Transport for NSW Historical Archive, can enhance their discoverability and accessibility through OAI Protocol integration.
A raining day solution Getty Images/iStockphoto
In additional to the risk mitigation features of Lookatme™, OAI Protocol bring sunlight to collections that have never seen the light of day, or have been underutilised.
#digitalasset #libraries #education #libararylife #museums #archives #art #galleries #culture #heritage #history #arthistory #mueseum #lookatme
Unlock the Full Potential of Your Digital Library with Lookatme™
Metadata is more than just information about your assets – it’s the key to making them accessible, usable, and impactful. With OAI Protocol support, a DAM like Lookatme™ can elevate your organisation’s asset management strategy, ensuring discoverability and interoperability for years to come.
OAI Protocol support is just one of many features that make Lookatme™ a standout in the crowded DAM market. While other brands focus primarily on basic asset storage, Lookatme™ offers advanced features like seamless metadata sharing, robust search capabilities, and compatibility with national repositories to make it an ideal choice for serious organisations.
Don't settle for a basic DAM. Choose Lookatme™ to unlock the full potential of your metadata with OAI Protocol support. Book a free online demo to explore how this Australian-made digital asset management solution can revolutionise how you manage, share, and discover your assets.