A “Single Source of Truth” for All Your Digital Assets

Although organisations usually use a centralised file management system, many of them may not be utilising a system that is optimally equipped to handle the unique demands of digital assets such as images, videos, and brand assets, resorting instead to a generic content management system.

The intricate management and versioning of these assets require the specialised capabilities offered only by a cloud digital asset management solution. The process begins with collecting and curating these digital assets in a secure, cloud-based location. This step alone helps you understand the potential of your collection – by taking control of these assets away from content providers, you can have complete control over them.

For instance, a design agency that centralises its image, video, and brand assets using a cloud-based digital asset management solution, ensuring they have complete oversight and governance over assets, streamlining workflow and maintaining brand consistency across projects. 

Control Over Your Marketing and Digital Asset Investment

Once you understand your collection, you have a greater chance of reducing duplication of assets and ensuring future investments go where they are needed. Rather than pay for another shoot or buy more stock images, you may find you already have those assets in your collection. 

You can also expand the usage of approved assets by role or other criteria, thereby increasing the return on your investment. You can even do the inverse – limit who has access and how they can use these assets. This is an effective risk mitigation tool, ensuring that you do not breach copyright or mismanage sensitive content.

For example, an advertising agency employs a DAM solution to manage marketing assets, avoiding duplication and optimising investments. By expanding approved asset usage and restricting unauthorised access, they mitigate risks and maximise their ROI efficiently.

Better, Faster, More Intelligent, More Intuitive Discovery

Technology works best when it feels natural. Unlike a document with a particular purpose, your team can use digital assets countless times for many different purposes. For this reason, intuitive and visual discovery – something that is lacking in most file storage systems – is critical.

This is where DAM solutions like Lookatme™ excel. Using AI tagging, metadata and visual discovery, asset re-usage and repurposing increase exponentially. With incredible speed and accuracy, you can now empower anyone on your team with your digital asset library, designed to work the way you and your people like.

Other Functions of DAM Software

Have you or a team member been working on a project only to find out that an important image or video is in the wrong format? Have you used the wrong image in an important document because the title did not have enough of a description? Has someone used an unauthorised or outdated logo or brand asset that has caused great embarrassment or loss?

A secure cloud-based DAM solution protects against all these risks. For example, a marketing team manages to prevent the inadvertent inclusion of outdated logos in a high-profile client presentation, safeguarding the firm's reputation and ensuring brand consistency using DAM software.

“Is an Organisation of Our Size Suited to Having a DAM Solution?”

There is a tipping point when DAM becomes an essential piece of business software, and that tipping point is about 800 digital assets. That may seem like a lot, but once you start collecting all your logos and brand assets, every image and video used throughout your organisation, every stock image, illustration, ad and countless other marketing assets, most organisations find they are well past that threshold.

Upon reaching the 800-asset mark, growing organisations that implement a DAM solution to streamline access to their expanding library of branding materials and marketing assets enhance collaboration and ensure brand consistency across all departments and external partners.

ROI on Your DAM Investment With Lookatme™

As the digital landscape continues to evolve, investing in robust DAM infrastructure remains a strategic imperative for staying ahead of the curve in the competitive professional services industry. By leveraging a Lookatme™ cloud-based digital asset management software effectively, businesses can unlock the full potential of their digital assets, empower their teams to collaborate more efficiently and deliver exceptional value to clients.

Lookatme™ DAM software will cost you the equivalent of a few chargeable hours per month – a small price to pay for the peace of mind it can deliver and is nothing compared to the time and resources saved. So, take your first step towards making a strategic investment by clicking the button below to book a free online demo with one of our experts and discover how you can optimise your digital asset management.

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> Effective image management

How should marketing for Financial services & Insurance respond?

FinTech companies are marketing savvy. However, they lack an advantage you have. You have longer and more enduring customer relationships. You also have had years to collect customer data. Use this data to create more targeted messages, and make sure you use strong, compelling visual content to drive engagement. Contact customers via email a minimum of once per month and use social every week to stay connected and extend your reach to potential new customers. 

The role of visual content in Financial services & Insurance marketing

So many successful social media posts, pages or emails start with a compelling image. It takes the brain 13 milliseconds to recognise an image. That's a blink of an eye. 

When you consider that the average attention span of consumers worldwide is only six seconds, the argument for visual content becomes louder. Whether by commissioning images and videos or using stock content, there are countless opportunities for Financial Services & Insurance businesses to supercharge their marketing strategies with visual content.

The relationship between brand integrity and consumer trust

Consumers perceive your company or brand through its products, services, image, and reputation. Building, managing and protecting that brand integrity is a top priority for every Financial service & Insurance business. The more you build your brand integrity, the more you build consumer trust. Brand integrity is also an essential element of business resilience and risk mitigation and is the reason your business needs a Digital Asset Management solution.

What is Digital Asset Management?

Digital Asset Management performs three essential functions. It allows companies like yours to collect and curate digital assets such as images, videos, audio files, documents with visual content and brand assets in one secure, cloud-based location. It allows for simple, fast, intuitive discovery that increases the value of each asset by enabling reuse and repurposing. It reduces risks associated with loss or incorrect use of assets. 

What can Digital Asset Management do for your business?

Digital Asset Management software allows you to take charge of your marketing for your business. It also allows you to support and manage broker's and reseller's networks with authorised usage of your brand and marketing assets.

With a Digital Asset Management solution like Lookatme™, you can take charge of your brand and marketing, protecting your business from incorrect and unauthorised use of your brand assets. 

You can also bring everything you've commissioned under your control, protecting your brand and marketing investment from any issues that may impact your content creators' businesses. And you will have the confidence that Lookatme™ allows you to maintain your company's compliance with the latest Information Security standard in your jurisdiction.

Standing out in a crowded market

Brand integrity underpinned by compelling visual content is essential in crowded, established markets. The Lookatme™ Digital Asset Management solution is a secure and critical business tool that will allow you to transform your business, revitalising your brand with consumers, brokers and sales networks. 

The most effective way to transform how consumers perceive your brand, products and services is personalised digital and social media marketing. To do this cost-effectively, you will need a solution like Lookatme™.

> Insights for Professional Services

> Insights for Transport

> Insights for Utilities

The role of visual content in communication

Patients and consumers of healthcare services tend to skim online information, looking for cues that lead them to their desired answer. More than 50% of your target audience will read your content for less than 15 seconds, so using visual content is an essential ingredient in gaining the viewers' attention. 

The power of visual communication

It takes 13 milliseconds to recognize an image. That's a blink of an eye. Visual content is easier to consume and offers the opportunity to connect with a viewer's experience or needs instantly. Visual content is much more than decoration. It determines who commits to reading and understanding information that can be important and complex. Can your target audience see themselves in an image? Do they identify with the subject matter? Does it reflect their concerns or desires? Your visual content makes emotional connections that drive more in-depth discovery and engagement.

How to build and manage your visual marketing collections

Your target audience understands the importance of visual communication, and they look down on brands that don't, no matter what the sector. The temptation for healthcare services is to underinvest in visual assets, resulting in the same small group of images and videos being overused. Stock images and video can fill the void when the budget and timeline don't allow for the commissioning of works. Other times only original, branded commissioned content will fill the need. In all cases, managing your visual asset collection is essential to maximizing the return and security of your investment.

The fundamentals of managing visual content for marketing and communication strategies

Healthcare service providers face the same challenges as all marketers when using visual content (digital assets) in the digital environment. These issues include usage rights management, compliance (both regulatory and business) and access management. Many in your sector have embraced Lookatme™ Digital Asset Management (or 'DAM') software as a solution to manage their digital assets. 

Why Lookatme™?

Your Lookatme™ DAM software allows you to build a 'single source of truth' for all your marketing and branding digital assets and images and videos you may use for training, presentation, education, or any other use. By managing your digital assets in the cloud, with one of the world's most respected and loved DAM software solutions, you can centralize your digital assets, reducing the risk of loss of assets developed by content providers. Your Lookatme™ DAM is also an effective risk mitigation tool, reducing human error and providing an audit trail for content use. Lookatme™ can even automatically manage updates of visual content across multiple touchpoints.

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> DAM ROI calculator

> Digital asset management software for collaboration

> Digital asset management software vs file storage

> Some DAM solutions are patently better than others

> Stock photography management

> Digital asset management for professional services businesses

> Digital asset management for retail and consumer businesses

> Digital asset management for tourism

Priorities for Local Government communication strategies

Social media provides an excellent and cost-effective way to engage with your community. Email is yet another channel where Local Governments can quickly educate and engage. The common denominator with successful communication strategies on these channels is keeping your messaging simple, segmenting databases to target the right people with the right messaging, posting regularly, and placing visual content at the heart of your strategy.

Why is visual content so important

The average person's attention span has dropped from 12 seconds in 2000 to 8 seconds today. In other words, you have just a few seconds to grab attention. You compete in channels where messages are measured in characters, not words. Where images always come first. Nothing works better than visual content. It would be best if you had a foolproof way to capture and hold your viewers' attention.

The science of visual content

The average headline can take three to five seconds to read, and that's if the readers are paying attention. An image takes only 13 milliseconds to understand. That's the blink of an eye. Copy alone cannot compete in an environment with so much competition for attention. Visual content must be at the core of every message you create.

Understanding how information is absorbed  

Sit next to someone on a bus or train. Watch people in public places. See how they scan through their social media feeds. See which emails are deleted and which ones are read. Watch which videos are viewed. See what printed material is read and which is recycled. In every case, the content that captures the attention of viewers and readers uses compelling visual content. If you start with visual content as part of your storytelling, you have a much greater chance of getting your message across.

How Local Governments need to manage visual content

Your images, videos, brand collateral, and other digital assets are valuable and should be treated as such. They should be securely stored in a single location, with backup redundancy. There should only be secure, user-controlled access to these assets, even if they need to be sourced remotely. Every image, video, brand, and other digital asset commissioned should have the correct usage rights and attribution data to ensure you remain compliant. Images and videos should have accurate descriptions and titles to prevent misuse and mistakes. Managing all this is the role of Lookatme™.

The Digital Asset Management solution preferred by Local Government

Lookatme™ delivers one of the most popular cloud-based Digital Asset Management solutions globally used by local, state, and federal governments. Its success is a product of advanced technology and high security. It is loved and preferred by users who have little or no previous experience with digital asset management. It is also one of the most cost-effective ways for Local Governments to control their digital assets and amplify their communication strategies across constituents, community groups, the media, and other stakeholders.

A few of the benefits of Lookatme™

Imagine the efficiency of reducing the time it takes to find an image, video, or brand asset by as much as 85%. Imagine the time savings of having a central resource that allows you to discover and rediscover assets to use in campaigns in just a few seconds. Imagine sharing those assets between team members, both within your organization and those outside, to help you receive your goals. Imagine supercharging your social media engagement and, more often, reaching your targeted audiences with critical messages. Imagine how you can educate and inform better. Imagine the saving you can make by repurposing assets and ensuring only the rights assets are used. Imagine a system that uses AI to tag assets to make them simpler to discover. These are just a few reasons why Lookatme™ is the Digital Asset Management solution for Local Government.

> Does anyone in your council know how many images you own?

> Australian-made Lookatme™ digital asset management solution

> DAM ROI calculator

The potential costs of not correctly managing your content

In some markets, as many as 1 in 6 small businesses will close in 2020. Many are content creators-designers, photographers, videographers, and ad and PR agencies. If you made the mistake of not managing the assets created by these providers or keeping copies of the content you had entrusted to them, you might have already lost those assets. The full impact of the fallout of these losses may not be known for years. If you made a wise investment in a cloud-based, centrally managed Digital Asset Management solution, you probably avoided this disaster's worst.

How Digital Asset Management helps you maximize the value of your marketing assets

If you were to follow the recommended posts for Facebook, Instagram, and Twitter, you need to create 600 posts per month. Even if you intend to make 100 posts across all your social channels each month, you'll need a lot of visual content. 

A Digital Asset Management solution helps you see what images and videos you have in seconds with visual and metadata-based searches. Once you know what assets you have, you can quickly choose and repurpose content to use multiple times across your social channels. If you're like the most innovative retailers, you will repurpose your content five times or more, increasing the value of these assets and reducing your marketing cost.

How Digital Asset Management helps you increase the frequency and reach of your marketing

Research shows consumers are happy to receive as many as ten emails per month off-season and daily emails for event-based consumer offers, if they target their needs or interests. Your Digital Asset Management (or 'DAM') allows you to centralize management and control of your images, videos, and brand assets, making it much easier to coordinate with content creators and team members to create effective and targeted campaigns. Your DAM allows you to easily streamline the creation and repurpose hundreds of assets and campaigns for peak and off-peak times. It's the secret to increasing engagement with existing and potential customers.

How Digital Asset Management helps with marketing resource allocation

Once you have all your digital assets in your Digital Asset Management solution, it's easy to evaluate what you have and what you need. Only invest in shoots or content creation when you need them. Repurpose content or store images and videos supplied by brands you represent in your DAM. Maximize the value of the assets you access and increase the frequency and reach of your marketing and increase revenue across the board.

Understanding your existing digital asset investment and risks

Many retailers and consumers have little understanding of the value of the marketing assets they have accumulated, how they are used (or not used), and those who use them. Even less understand how risky their current digital asset management practices are to their businesses. To help you build a clearer picture and determine if a Digital Asset Management software solution is a wise choice for your business, Lookatme™ has created the world's most advanced Digital Asset Management ROI calculator. It's free and very informative. Click on the link below to create a comprehensive report that will help you decide.

DAM ROI calculator

> The importance of digital asset management today

> The value of digital asset management in a time of crisis

Access

Lookatme™ allows you to tailor access and discover experiences. Whether it's an internal project manager, a content creator, a journalist or any other group, Lookatme™ provides you with complete control over who can see and access the content. Lookatme™ allows you to go even further with workflow options to share and approve content and content usage reporting.

Security

Lookatme™ provides you with a secure cloud-based solution, ensuring you can protect and continue to add value to your image, video, audio and brand asset collection. Your Lookatme™ DAM includes features like built-in redundancy, automatic derivatives and secure video streaming to protect your original content while allowing content to reach as many people as you desire.

Collaboration

Your Lookatme™ DAM features solutions like Teambox™. Teambox™ is a collaboration tool that allows teams to make and approve content selection for projects quickly. It removes the need for email transfers and Dropbox, ensuring content remains confidential and secure. 

Lookatme™ also makes it easy to coordinate the creation and repurposing of content with internal teams and external content providers by providing role-based access and a safe, 'single source of truth' for all your raw and completed images, videos, audio files and brand assets.

Repurposing content

From copyright management and automatic creation of derivatives to built-in redundancies and streaming options, Lookatme™ allows you to manage every aspect of content repurposing and delivery. Your goal is to ensure that each piece of content you have created or commissioned is used as often as possible. Your challenge is to make sure that it is used correctly. That requires you to manage copyright. It also requires that you keep the fidelity of your original content while generating versions for different applications and different channels.

Discovery

As a tourism brand, you want the media to help you reach as many people as possible. It would help if you had a solution that makes it easy for journalists and media groups to discover and access your digital assets. With Lookatme™, you can tailor discovery experiences based on role, ensuring that the right people have access to the right content. Whether it's an internal team, a silo within your organisation, the media or a community stakeholder, you have the choice of building role-based discovery, access and user experiences.

Online newsroom

Lookatme™ can even take your media experience to the next level by delivering a customised online newsroom that allows you to create content to inspire journalists. Your custom media centre will enable journalists and media groups to sign up and download content in formats suited to their needs. It's a great way to support journalists and build enduring media relationships.

> Book a free online demo

> DAM ROI calculator

> The importance of digital asset management today

> Video asset management, Lookatme™ style

> Find the right image or video format each social media channel every time

> Online newsroom and digital asset management

> What value do you place on your team's time?

> Create a secure single source truth for all your digital assets

Images and brand assets

Much of your value is measured by brand recognition and integrity as a tourism brand. Ensuring that the right assets are used in the right way, with the proper attribution and descriptions, is a crucial function of Lookatme™. Managing that process is one of the critical functions of your Lookatme™ DAM. 

Lookatme™ allows you to keep existing metadata or add new or bulk edit metadata, making it the ideal workflow and content management tool. Lookatme™ works well for image and brand asset collections measured in thousands, tens or hundreds of thousands.

Video

The demand for video content in the tourism sector continues to increase exponentially. So does the need for high resolution streamlining content. Lookatme™ uses video transcoding and streaming solutions that simplify your video content to reach a wider audience. No matter how large or what stage of production, Lookatme™ allows you to bring all your video content into one secure and manageable collection and then deliver it where and when needed. Lookatme™ also makes it simple to understand how and who is consuming your video content with actionable dashboards and reports.

The future

No matter the circumstances, the tourism sector must project a vision of a more carefree existence: a time and a place where positive experiences create unforgettable memories. The need for such a vision has never been greater. Lookatme™ can help you build and maintain that vision in the most efficient, effective and professional way possible.

Securely storing your video content

Many organizations take for granted that content providers have a secure solution to manage the video content they commission. This is a mistake. Many production companies do not have secure solutions to address your video content. What's more, they may incorrectly label content or have hardware failures. In the current economic climate, content provider businesses are failing even more than usual, resulting in organizations losing their video content and investment. The only way to have complete faith that your valuable video content is safe, secure and accessible is through a solution like Lookatme™.

Single source of truth

Your Lookatme™ Digital Asset Management (DAM) solution allows you to aggregate and curate your entire video collection. From raw, unedited content to downloadable or streamed high-res content or delivery on social media, having all your video managed through the one secure, cloud-based solution with built-in redundancy is the best way to mitigate the risk of loss and copyright infringement while maximizing usage and value of your investment.

Secure access

Your Lookatme™ DAM makes it simple for you to manage who has access to your video assets and how they are used. Role-based access allows some to download content for editing, while others may only have viewing permissions. Whatever your needs, you have centralized control.

Simple discover

Lookatme™ provides simple video discovery tools. These tools help deliver a more intuitive user experience and have made Lookatme™ the preferred DAM for significant tourism, government, non-profit, fintech and other organizations around the globe. 

Whether providing access to content for production teams, media, in-house stakeholders or other groups, Lookatme™ allows you to create individualized discovery and user experiences.

Streaming content around the globe

Whether you're a tourism group or a global brand, or local government, increasingly, you need to make streaming video content available to stakeholders, the media and other groups around the globe. Lookatme™ DAM clients stream video content with confidence around the world every day. Lookatme™ makes this practical, thanks to a highly secure, cloud-based solution that utilizes the features of one of the world's best video streaming solutions, Brightcove.

Lookatme™ with Brightcove allows you to generate secure embed codes, which can be added to websites, video portals and other online assets. Embed codes will enable you to better manage and monitor the usage of video assets across multiple channels and platforms.

Managing large video assets

The prevalence of high-resolution video in production, editing, and delivery increases. Your Lookatme™ DAM is designed to allow you to upload and deliver large video files. Lookatme™ clients consistently upload and provide files through download and streaming as large as 150GB. Whether you are managing raw footage or delivering 4Kor high-quality content for device or event viewing, you can trust Lookatme™ to provide your business needs reliably and securely.

Your responsibilities with video content

There are many instances where video creators retain copyright, usage and attribution rights. Whether your organization has directly or indirectly acquired stock video (e.g. a content provider has purchased or commissioned video on your behalf), as the end-user, you have the responsibility and liability for complying with the terms of usage. 

Managing copyright, usage and attribution rights

Copyright Agency Limited is one of the world's most renowned copyright authorities and a Lookatme™ client. Their focus is solely on the management of copyright for creative works. They chose Lookatme™ as their Digital Asset Management solution because of its exceptional copyright management features. With Lookatme™, you and your organization have the confidence to include restricted assets knowing you can manage the copyright licensing conditions quickly and correctly.

Managing stock footage

It has become more common for organizations to purchase stock footage to fill the content gaps in video production. It is also common for entire projects to be composed of stock footage. Some stock footage is copyright-free, but most are not. The good news is that when you purchase and download stock video footage, most come with embedded copyright, usage and attribution information. When you upload this content into your Lookatme™ DAM, it makes this information available to view, allowing administrators and project coordinators to ensure copyright compliance.

Video transcoding  

Not everyone you want to deliver video content uses the same device or video format. Your Lookatme™ DAM uses a transcoding engine that allows your content to reach more end-users on more devices and in more formats more easily.

More, much more

Lookatme™ is more than just the ideal video content management solution for your organization and brand. It's also the perfect solution to manage your image and brand assets.

Lookatme™ is the preferred option for brands and organizations with assets of high commercial or cultural value. Many Lookatme™ clients manage collections measured in the hundreds of thousands of images. The discovery and management features that make your Lookatme™ DAM the ideal video management solution also make it suitable for managing your image and brand asset collection.

> Book a free online demo

> DAM ROI calculator

> Find the right image or video format each social media channel every time

> Digital asset management software for collaboration

Building brand awareness and integrity

Your brand is one of your most valuable assets. Ensuring your brand assets are used correctly is one of the central tenants of any brand strategy, which is why you need a centralized 'single source of truth' for all your brand assets. Building brand awareness and integrity are how you build trust and opportunity.

Building a 'single source of truth' for your brand

Speed of access and control of how images, videos, audio and brand assets are delivered are fundamental needs for any transport brand that wants to thrive. Speed and control of access to your digital assets are only achieved if you have a centralized, 'single source of truth'. The best way to create a centralized, 'single source of truth' for your digital assets is with an enterprise-level digital asset management solution like Lookatme™.

Lookatme™ is the digital asset management solution of choice for many private and government transport brands around the globe. From air to sea, to rail to road, the Lookatme™ digital asset management solution makes it simple for transport brands to manage their brands, no matter where they operate.

What are the business benefits of a Lookatme™ digital asset management solution?

If you're like most transport brands worldwide, your digital assets are spread across multiple file storage solutions, content provider platforms and your team's computers and devices. Apart from the clear risk of mismanaging content essential to your success, this approach is highly inefficient. Research shows that a digital asset management solution like Lookatme™ can reduce the time it takes to find images, videos and brand assets by as much as 85%. Time-saving can be substantial for any team running marketing, lobbying, media or PR event strategy. Now imagine centralized control over the assets to empower those creating pitches, tender documents or training material, and the value of a Lookatme™ digital asset management solution becomes clear.

How is Lookatme™ different from a file management system?

File management systems are fundamentally different from digital asset management systems. Think of a file management system as a series of filing cabinets; yes, everything is stored; however, you need to open each file to see what is inside. A digital asset management system works more like a library; yes, content is filed; however, you can also visually browse content and use keywords, tags and AI tags to explore and discover content quickly. Also, each piece of content can have descriptions and metadata that ensure proper use and copyright compliance. Lookatme™ allows you to create a secure, cloud-based solution with a 'single source of truth' for all your digital assets, ensuring an auditable trail of who and how assets are used. Simple, role-based access also helps you maximize the value of all your digital assets by ensuring they are used more frequently across more touchpoints.

Why Lookatme™ is an essential element of your brand strategy

Without knowing it, you've probably accumulated countless digital assets. You've most likely spent money and time recreating digital assets that already exist in your collection but remain hidden. There's no room for such inefficiency in any transport business or organization. 

Lookatme™ brings a level of efficiency to your brand and communication strategy that allows you to focus resources to deliver the best results. It will empower your team to work more effectively and with fewer resources. It will help you maximize the value of every asset you create or commission. It will help you centralize your digital asset collection and maintain control to mitigate risk. It can do all of this and much, much more.

> Digital asset management for utilities

> Transport for NSW Historical Archive

The hidden value in your digital asset collection

Your people engage with customers and stakeholders using visual and audio assets every day. Without knowing, they may have created content silos within your company. When you collect and curate all your images, videos, audio and brand assets into a solution like Lookatme™, you quickly understand the potential of your people to enhance and amplify your brand and services. Without making further investments, you will learn you have enough resources to energize your social media profiles, provide resources to media groups and drive stakeholder and consumer engagement strategies. That's the power of Digital Asset Management.

Protecting your brand

You're a trusted brand within your community. You've invested heavily in building your brand integrity. Something as simple as using the wrong image in a social media post can undo much of this work. Your Lookatme™ Digital Asset Management solution allows you to create a single source of truth for your brand, visual and audio assets. Adding metadata to digital assets such as descriptions and usage rights ensures that assets are used correctly. Using AI and other features to tag content gives your assets much greater discoverability. Role-based access allows you to manage who has access to specific assets. An audit trail and dashboards that show asset usage and popularity deliver rich data to drive future content strategies. Defend your brand's integrity and mitigate risk with Lookatme™.

Improve media engagement

Imagine having your own image, video, audio and brand asset library where you allow approved journalists, media groups and stakeholders access to a managed set of assets so that they can tell and amplify your story. Utility brands worldwide use their Lookatme™ digital asset libraries to improve and streamline media engagement.

A secure solution for the face of your brand

Research shows people recognize the contents of an image in as little as 18 milliseconds. It's why photos and video play such a significant role in our daily lives. Your digital assets say more about your brand and business than you appreciate. Bringing your collection together in a solution like Lookatme™ is your chance to see your brand through the same lens as those crucial to your success. It's a chance to see what you're doing well and see where you can improve. 

Make sound investments

Like every other aspect of your company, transparency and understanding drive sound investment decisions. Your new Lookatme™ cloud-based digital asset management solution will allow you to do just that; understand the value of your collection and make better decisions about the assets you need to create to fulfil your brand's promise. 

> DAM ROI calculator

> Digital asset management for transport

> The importance of digital asset management today

More from less

Every shoot you undertake and every video you create generates a wealth of content. You have so many images and videos that you can repurpose to drive social media posts or content that can deliver free media exposure. By centralizing storage and management of all your pictures and video in a cloud-based DAM, rather than folders on various desktops or servers, you can generate or repurpose more content for less. You can even allow outside collaborators or media contacts to find and download assets easily - all under your control.

Managing your legacy

You are the custodian of a history that may date back years, decades, or even centuries. Management of the images, video and audio assets that record this past falls on your shoulders. Your Lookatme™ Digital Asset Management solution is the best way to retain your history's integrity, security, and fidelity. Advanced metadata features allow you to add accurate descriptions, credits and usage rights. These advantages are why so many performing arts, museums and galleries have chosen Lookatme™ as their preferred solution to protect their collections.

Promoting the arts and driving sponsorship

Your communication strategy extends beyond simple ticket and subscription sales. You are an ambassador for the arts. You're also seeking sponsorship. Although you have a kinship with other performing arts groups, you're also competing for scarce resources and attention. Your Lookatme™ Digital Asset Management solution is an invaluable partner in driving your storytelling. It's how you craft your story to meet the communication goals of different audiences. It's where you store your sponsors' brand assets and ensure you remain true to their brand goals. It's how you show that you are both creative and professional. It's how you fulfil your role as an arts ambassador.

Creating a single source of truth for your performing arts organisation

Your organization is dynamic. It is in a constant state of change and evolution. People come and go. Your Lookatme™ Digital Asset Management solution is consistent. It allows you to ensure that the digital assets that drive your current and future success never slip through the cracks. It's how you manage staff transitions better. It's how you enable more rewarding and efficient collaboration. It's your past, today, and future in one easy-to-use, secure content library.

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> DAM ROI calculator

> DAM for galleries, libraries, archives and museums